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Category Archives: e-publishing

Amazon Pays Advances for Your Book?

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Worldwide-Book-Rights

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Writers everywhere get excited about an email from Amazon, where they explain a glimpse into offering a new program, a crowd-sourcing program:  
Your readers and followers can decide if an e-book / audio-book will be published by Amazon – and you can keep the print rights.  There will be a (small) advance, royalties and certainly Amazon’s tremendous marketing power.  Here are the first details:
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  • Focused formats: We acquire worldwide publication rights for the e-Book and audio formats in all languages. You retain all other rights, including print.
  • Submit your complete! (means edited) never-before-published book and cover.
  • After a few days, we will post the first pages of each book on a new website for readers to preview and nominate their favorites.
  • Books with the most nominations will be reviewed by our team for potential publication.
  • Should you be selected for publication you will receive benefits that include:
  • Guaranteed advance & competitive royalties: You will receive a guaranteed $1,500 advance and 50% royalties on net eBook revenue.
  • 5-year renewable terms, $5,000 in royalties: If your book doesn’t earn $5,000 in royalties during your initial 5-year contract term, and any 5-year renewal term after that, you can choose to stop publishing with us.
  • Easy reversions: After two years, your rights in any format or language that remains unpublished, or all rights for any book that earns less than $500 in total royalties in the preceding 12-month period, can be reverted upon request – no questions asked.
  • Early downloads & reviews: One week prior to release date, everyone who nominated your book will receive a free, early copy to help build momentum and customer reviews.
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Update:  Not Yet Worldwide …

Amazon sent out this information (October 2):
We’ll be welcoming submissions for English-language books in Romance, Mystery & Thriller, and Science Fiction & Fantasy genres. Any adult with a valid U.S. bank account and U.S. social security number or tax identification number is eligible.

Here are the things that you should prepare to successfully submit your book:
Complete, never-before-published manuscript & book cover image – We’re looking for 50,000 words or more in Word format and a book cover image that reflects the essence and uniqueness of your book. Make sure your work is ready for others to read. Only the first pages will be posted to the website (approx. 3,000 words).

Book one-liner – A very short pitch (no longer than 45 characters) for your book that will be used on the homepage and throughout the website. Think of examples like “Space opera meets the Middle Ages” or “How far will one woman go to save her family?”

Book description- Help readers understand the content and quality of your book. Keep the description to 500 characters or less.

Your bio & picture – Give readers a chance to learn more about you. You will also have a chance to answer relevant questions regarding your book and personal story in a short Q&A section.
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We’ll also ask you to review and accept our submission and publishing agreement that grants us a 45-day exclusivity period to post your excerpt and tally nominations. If chosen for publication, you will receive a $1,500 advance, 5-year renewable term, 50% eBook royalty rate, easy rights reversions, and Amazon-featured marketing. If not, you automatically get all your rights back at the end of the 45-day exclusivity period.
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Read Behind the Lines:
The titles selected for this Amazon program will not have their books published by Amazon Publishing. This is mainly why they are not offering book editing or cover art design. Instead, Amazon is hoping to give authors another reason to exclusively publish with them and forgo submitting their titles to the trade publisher competition. Net-Royalties could be 10% of gross list after deducting everything the publisher can charge to the project – including salaries and marketing…

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Hybrid Between Trade Publishing and Self-publishing
Higher royalty rates might lead to the expectation that some of those functions are the author’s responsibility.  Not only are the royalties higher than normal trade publishing royalties, Amazon offers very liberal release terms, both for rights not exercised within two years by the publisher and for situations in which the royalties are lower than expectations.  Amazon will put extracts of the books on a website and call for the audience to vote for their favorites, with the most popular going on to be considered by an Amazon panel for publication.

The rights cover ebooks and audio, but you get to keep the print book. The length of term depends on how much your book makes. If the book has earned less than $500 in royalties in the previous year, then you can get the rights back after two years and if the book doesn’t bring in $5,000 royalties in the first five-year term, then you can also quit.
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Author Comments:
“As an indie author almost anything short of my soul would be worth Amazon having an interest in my book and advertising it FOR ME. We all know, selling more of one book means selling more of your other books. Usually hardcore Amazon advertising is reserved for large publishing houses with huge budgets. We get bones tossed to us when we do a good job, but a targeted campaign? When Amazon wants to sell something they do a fantastic job of it. The big attraction is the fact that Amazon can push any book into their best-seller lists with their email campaigns and promotions. For sure, it will generate more name exposure, which could lead to more sales of your other books.”

“I assume Amazon will put a promotional push behind these books like they do the Kindle First books, especially since Amazon is invested in them. 50% of a promoted book could easily make more than 70% of a non-promoted book. It also means that if you publish an additional paperback, it will indirectly benefit from whatever advertising Amazon does for your e-book and audible.”

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The offer includes an advance payment of $1,500 and 50% royalties on net e-book revenue. A 50% royalty for being published (and promoted) by Amazon sounds a reasonable deal, but “net” doesn’t mean half of the retail price.  If you would like to sign up to be notified when this program launches, Amazon has started a mailing list. Details on this site: http://www.amazon.com/gp/gss/detail/29134490/ref=pe_1148920_123694410_pe_button/1?tag=skim0x9814-20

Most important of all for your success in this upcoming new program, is to have LOTS of FOLLOWERS on SOCIAL MEDIA to vote for your e-book’s and audio-book’s publishing deal with Amazon!

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Read more:
http://rogerpacker.com/blog/authors-got-talent-coming-soon-amazon/
http://the-digital-reader.com/2014/09/22/amazon-publishing-crowd-source-next-books-now-recruiting-kdp-authors/
http://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/64103-amazon-launching-new-crowdsourcing-publishing-program.html
http://goodereader.com/blog/e-book-news/amazon-unveils-new-crowdsourcing-program-for-kdp-authors

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Benefit of Writing Contests and Book Awards

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Writing-Contests

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How to Get More Readers from an Award
Publicity around a book award will boost your book sales. Contests are a great way to hone your craft and show the world how much better you are than other writers. Winning a book award for your self-published fiction or nonfiction book is a great way to gain recognition and approval. You will not only see an increase your book sales – if you market it well, you also can add the award sticker to your cover and mention the achievement on your back cover, in your books’ description, and in all your marketing and promotions – online or offline. Most awards call for entries every year, so if the competition is closed for this year, mark your calender for next years’ contest call.

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Here are a few of the most popular book contests:

http://www.narrativemagazine.com/node/249923

http://www.independentpublisher.com/ipland/ipawards.php (IPPY awards)

http://www.usabooknews.com/2014usabestbookawards.html

http://www.cbc.ca/books/canadawrites/literaryprizes/nonfiction/

http://www.writersdigest.com/competitions/selfpublished

http://ibpabenjaminfranklinawards.com/

http://readersfavorite.com/annual-book-award-contest.htm

http://www.cbc.ca/books/canadawrites/literaryprizes/shortstory/index.html

http://www.cbc.ca/books/canadawrites/literaryprizes/poetry/index.html

http://indiereader.com/the-indiereader-discovery-awards-welcome/

https://www.createspace.com/abna?ref=478921&utm_id=5969

http://www.writersdigest.com/competitions/writers-digest-self-published-ebook-awards

http://www.forewordreviews.com/services/book-awards/botya/

http://www.thefolioprize.com/

More awards can be found at http://www.pw.org/grants

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Writer Beware
Before you click on “accept” when applying, or pay any money: carefully read the small print, and avoid giving your rights away for free. There are hundreds of options that range from scams to high level and great exposure. Submission fees are from $25 to $250. Enter any book award contest only after careful consideration and review of its reputation. Google the awards name. You sometimes might be surprised … I ommited two links here in this article after reading about complaints.
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How Will You Market Your Award?
Having written or published an “Award Winning Book,” selected from a hundred or more competing titles by an experienced, professional team of judges gives your book the seal of excellence. Winning the award is one thing, but marketing the fact that your book has been choosen among hundreds of others is equally important. Have a plan how you can spread the word about your award-winning book, also outside of Social Media. Add it to your email signature. Post a press release and write a blog post about it. Create a guest post about your experience, with tips for other writers. Do as many book signings as possible, accompanied by a huge poster of your award. Offer your work to book clubs, mentioning your award.

What has your experience been with book contests and awards?

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Did You Write a Kindle Single?

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Kindle-Single

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Many writers have taken a strong 70-page idea and stretched it into a weak 300-page book because that was what the industry demanded. Amazon gave short formats – Singles – an identity.
Any writer can approach Amazon directly, as Stephen King, a prominent author, did with Guns,  a nonfiction essay too long, at 8,000 words, for most newspapers or magazines. Another hit was his Single Mile 81, a top seller.

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Amazon’s Sub-Store
In January 2011, Amazon launched a sub-store on its US website to sell something it called a “Kindle Single” : “Compelling Ideas Expressed At Their Natural Length”, as they call it. The internet giant Amazon pays 70% royalties, for Singles priced between 99 cents and $4.99. “Typically between 5,000 and 30,000 words, Kindle Singles are editorially curated and showcase writing from both new and established voices – from bestselling novelists and journalists to previously unpublished writers.”

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The Guardian explained:
“It may not sound like a call to revolution. But Kindle Singles are. Writers can seldom express ideas “at their natural length”, because in the world of traditional print only a few lengths are commercially viable. Write too long, and you’ll be told to cut it (as Stephen King was when The Stand came in too long to be bound in paperback). Worse, write too short, and you won’t get published at all. Your perfect story is 50 pages long – or 70, or 100?  Good luck getting that printed anywhere.  Commercial print publishers have never liked novellas or novelettes, authors always have. Indeed, many writers have done their best work at that length, despite the difficulty of finding publication.  Hence the revolution.  Because the new length exploits this hole in traditional publishing.”

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How Much Do Kindle Single Authors Earn?
The top-ten list of bestselling Kindle Singles includes a number of big-name writers. But how is the format working for writers who don’t have the brand of a Stephen King or Jodi Picoult? Gigaom.com offers well-researched insights from their interviews:

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Author: Oliver Broudy

Bio: Former managing editor of the Paris Review; writer for Men’s Health
Kindle Singles: “The Saint,” $1.99 (3/2011), “The Codex,” $1.99 (10/2011)
Sales: “The Saint”: 41,826 copies, “The Codex”: 5,009 copies (both figures through January 2012)
Estimated royalties ([price * number of copies sold] * 0.70): $65,241.16

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Author: Frank D. Gilroy
Bio: Author of the 1965 play “The Subject Was Roses,” which won the Pulitzer Prize and Tony Award
Kindle Single: “Lake,” $1.99 (11/2011)
Sales: 12,500 as of February 2012
Estimated royalties ([price * number of copies sold] * 0.70): $17,412.50

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Author: Mishka Shubaly
Bio: Musician; bassist for The Freshkills
Kindle Singles: “Shipwrecked,” $1.99 (4/2011), “The Long Run,” $1.99 (10/2011), “Are You Lonesome Tonight?” $1.99 (3/2012). “The Long Run” is the ninth-bestselling Kindle Single overall, by units.
Sales: “Shipwrecked”: 21,024 copies, “The Long Run”: 60,567 copies, “Are You Lonesome Tonight?”: 11,406 copies.
Estimated royalties ([price * number of copies sold] * 0.70): $129,544.82

Read the whole story by Laura Hazard Owen in her post: “Exclusive: How Much Do Kindle Singles Authors Make?”

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If You Want to Have Your Single Published
Amazon criteria’s – Submission Policies – are:
• Original work, not previously published in other formats or publications
• Self-contained work, not chapters excerpted from a longer work
• Not published on any public website in its entirety
• Currently not accepting how-to manuals, public domain works, reference books, travel guides, or children’s books
“A Kindle Single can be on any topic. So far we’ve posted fiction, essays, memoirs, reporting, personal narratives, and profiles, and we’re expanding our selection every week. We’re looking for high-quality writing, fresh and original ideas, and well-executed stories in all genres and subjects. You also can write to our editors at kindle-singles@amazon.com”
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The latest Kindle Single Bestsellers in a variety of genres can be found at Amazon’s “Singled Out” page.
If you are an author and already published a Single at Amazon, let us know about your experience and success.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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The Party is Over for Authors – Really?

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Champagne-for-all

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Aaron Shepard Wrote a Blog: The Party is Over.
“Amazon has been touted as fostering a thriving culture of self publishing with its level playing field for online sales and its promotion of new reading and publishing technologies, particularly the Kindle. Well, much of that is valid. Amazon has made self publishing more and more accessible to writers and for many years supported a good number of them with sales. But with the Kindle, Amazon has also commercialized books to the point that fewer and fewer self publishers can make a living from them.”
“Print-on-Demand (POD) books provided a handsome profit margin even at reasonable prices. But Kindle books, with their lower prices, have decimated POD sales. Meanwhile, Kindle customers expect more and more for the low prices they pay. Many feel cheated if they spend 99 cents or even less on a book that isn’t “full-length.”  And the flood of easily-published books makes it harder and harder for individual ones to stand out—a problem that can only worsen with time.”  Read more on his website.

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A Numbers Game
Nothing fundamental about the process or the business has changed. It’s purely a numbers game. More and more people are attempting to make a living from self-publishing, and that increases the amount of poor products that will never sell well.  Fewer people making a living at it, in comparison to the total number of people attempting it.  A relatively fixed amount of consumer dollars is being spread over a continually increasing number of books.

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Make a Back List of Books First, then Profit!
Too many books and articles with sensational articles have touted the fast, easy money-making opportunity with books / e-books. Sure, it is easy to put your self published work out there – although the process to reach that point and to promote it is hard work – but there is only a finite amount of readers. The best way into a writing career is to build up a back list of books first before seeing enough profits to make a living.  Every book (and also every article / blog / guest blog a writer releases, will increase their return and boosts their portfolio exposure.

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Compare Publishing with a Marriage
You can see it also philosophically: Writing is like a marriage. If you want to get into it solely for the potential monetary payoff, you will probably fail. But if you get into it with your eyes open, and with reasonable expectations, you will probably get a payoff in personal satisfaction.  And in regards of publishing, you might even make some decent money along the way.

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What’s a Writer to Do?
It feels like every other boom we have seen in tech: The Get-Rich-Quicker’s show up, make a lot of noise, get discouraged and declare the party over. One needs to see the reality: There is no successful business that doesn’t constantly create new products – books. And there is no success if no one knows of your products – books. Can you imagine Apple still selling their PowerBooks, and has not invented iPods, iPads or iPhones? And has not created fantastic public launches, nor established their Apple Stores? The company would be already bankrupt, and their party would be over…

The proportion of people who write well – and who are professionally self-publishing and marketing their books well in order to succeed – probably hasn’t changed. Many authors think, writing a book is enough “if you write it, people will buy it”.  But that’s not how it works…  Compare it with a retail business: Setting up a shop with only one single product and don’t market this product will not even bring a handfull of customers. Everyone would agree that this is silly. But some authors do the same in their publishing “business”. It is a long road for author-publishers from having no readers at all, being on ground zero, to start a small base and grow it to a large readership. It takes lots of time and effort to connect with a sufficient reader bases in order to make a living. And it cannot be based on Social Media only, an author’s writing should show up at blogs, guest posts, at newspapers, magazines, through book signings, readings, radio and TV interviews and maybe even speeches. Not to mention lots of reviews from reputable places.

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No Reason for Arrogance
I have heard it too often: “I like writing, but hate to go out in the public and market my book”. “I can post on Social Media, but I am a shy writer, or I am not going to do any book signings”. Compare it with a party guest who doesn’t talk with others, who doesn’t try the delicious buffet or doesn’t listen to music or dance … these is the equivalent to authors who go to the big “publishing party”, without really participating, not being interested to talk with other guests, expecting the whole audience accommodates them (and is buying their books).

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Conclusion:
The party is NOT over at all, it just has gotten more guests. To compete with millions of other writers means for writers to create lots of new books and to market them professionally. If not trained in book marketing – and I am not talking about just having a presence on Facebook or Twitter – then get professional help long BEFORE the book launch (even better before you write it) in order to have a smooth and successful publishing experience and to establish a great author platform. And for the writing part: there are hundreds of websites with writing tips, critique groups and even more writing teachers and classes out there. And even from editors one can learn a lot.
Yes, new authors will likely find it necessary to work harder than ever before. This isn’t the industry for people who expect a quick profit, or who think their single novel is going to make them rich or they can make a living from the first book on.

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More About This Topic:

http://savvybookwriters.wordpress.com/2014/06/15/want-to-write-for-glory-or-for-money/

http://savvybookwriters.wordpress.com/2013/07/07/free-brilliant-book-marketing-to-a-million-audience/

http://savvybookwriters.wordpress.com/2014/03/13/how-much-do-self-publishing-authors-earn/

 

 

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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It’s this Time of the Year

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Income-Tax

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Benjamin Franklin said that “nothing is certain but death and taxes.”  It’s that time of the year again when we all must sit down and face the reality of just how much we did or did not earn during the last twelve months. Many writers are not aware of how they should be reporting certain income to get the greatest benefit.  Writers can get away with business tax deductions that ordinary people can’t get away with. Michael N. Marcus wrote a great article and showed samples of “tax avoidance”:
“If you are an author or a journalist, the key to creative tax avoidance is to write about things you like.”

 

  • If you like to travel, write about travel, and then deduct the cost of traveling.
  • If you like cars, rent some really cool cars, and write about them.
  • If you like to eat—and who doesn’t?—go to lots of restaurants, attend cooking schools, stock your pantry, and write about food.

Read his whole blog article here:  It’s Time to Think About Taxes

 

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Writers are presumed to be a professional if their writing made a profit in at least three out of the last five tax years, including the current year. Which means:  Not more than two years of expenses that are higher than the author income. Profits from your writing cannot be used to offset other income for tax purposes, such as a day job or other means of income, if you have more than two years of losses.

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Considerations of Profitability
There are a couple of other considerations that revenue agencies, such as the IRS, are listing, for example:

  • Have you made a profit in similar activities in the past? If you have a successful book under your belt — or even a series of articles in paid publications, such as newspapers, magazines or online publications, which can be a predictor that you are a professional writer.
  • Do you have the knowledge needed to carry on the activity as a successful business? How much do you know about running that business? Are you running it like a business, keeping records, keeping an eye to profitability? Did you take classes/seminars about the publishing business (e.g. marketing or tax etc.) no matter if online or offline?
  • Have you created a professional book marketing and publicity plan? This might even be shown by including affiliate programs on your website/blog. If there are losses, are they due to circumstances beyond your control or did they occur in the start-up phase of the business?

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Expenses You Can Deduct
Always try to pay from a separate account, set up for your writing business, to make book keeping easier. Keep receipts or / make copies of payments to contractors, freelancers and agency fees for book production, such as:

  • Proofreading
  • Editing
  • Illustrations
  • Photos
  • Graphic Design
  • Book Layout
  • Printing costs
  • eBook Formatting
  • Advanced Copy reviews
  • Book Trailer Design
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Book Promotion Costs, e.g.:

  • Advertisements, online and offline
  • Giveaways (free books, review copies, pens etc.)
  • Flyers, brochures, business cards, book marks
  • Book Fair expenses
  • Costs for newsletters (AWeber, MailChimp etc.)
  • Entry fee for writing contests
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Other costs, such as:

  • Transportation costs (note the dates, distance, reason)
  • Rental for book readings
  • Office rental or mortgage, heating, electricity for your home office by square feet
  • Phone / Internet / e-Reader costs
  • Website / blog costs, such as hosting or development
  • Office Supplies
  • Meal expenses: in the USA full for public events you might host, and 50% if it is for a business purpose (interview, writers conference, meeting with book professionals, publishers, agents etc.)
  • Transportation to meetings, events
  • Research costs
  • Copyright registration and ISBN fees
  • Your tax preparer or tax lawyer.
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Keep all your expense slips sorted by date and neatly filed to make it easier to find them
If you pay anyone of the above listed more than a couple of hundred dollars, you would need to include the contract and a form (in the United States it is IRS Form 1099-MISC). Note for each meal/entertainment expense the names, number of people participating and reason for meeting).

Further Reading:
http://www.freelancetaxation.com/deductions-writers
http://www.bus.lsu.edu/accounting/faculty/lcrumbley/tax_aspects.html

Disclaimer: These tips are meant to give general insight into tax information to writers, especially in the USA, and to give you an entry point so you can research further. While every effort was made to ensure the information in this article is accurate at the time it was written, we are not tax experts. Anyone filing taxes should consult a qualified tax prepare r for updated tax laws and further specifics on how these rules might apply to your individual tax situation.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 1.070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

 

 

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The Truth About Author Platforms

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Author-Platform

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A publisher’s or a literary agents’ first question she / he asks you: What is your platform? Editors and agents are for sure attracted to authors who have a “platform”. They are looking for someone with visibility and authority, who has a proven outreach to a target audience. Why? The short answer is: Money.
Publishing houses are everything but non-profit organizations, they want to earn as much money as possible from the manuscripts they buy. They can only sell a considerable amount of books and make money when lots of people know about the author and his or her work – provided the author is able to spread the word about the book to a huge audience.
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What is an Author Platform
…. which is not only important for authors who want to sell their manuscript to a trade publisher, but equally or even more important for independent writers who want to author-publish:

  • Authority:
    What other articles or books, blogs or articles for newspapers or magazines have you written previously? What’s your credibility? What are your credentials?
  • Proven reach:
    For example the size of your e-mail newsletter list, your website traffic, blog comments, high-profile reviews, testimonials or references for your writing from bestseller authors in your genre.
  • Visibility:
    What communities are you a part of? Who knows you? Who is aware of your work? Where does your work regularly appear? How many people see it? Who do you influence?
  • Target audience:
    Being visible to the right audience for the book you are publishing. For example, if you wrote a book how career women can combine work and parenthood, you should have a large target audience of parents, career women, mommy-bloggers, maybe even kindergarten teachers or psychologists.
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No Hard-Selling:
It’s not about hard selling or constant self-promotion.  And it is also not a one-time event or something you can create overnight or in a month. Creating your platform is a long-term project and it cannot be developed by posting “Follow me!” on Twitter or “Like me!” on Facebook… Compare it to opening a business or becoming self-employed: it takes many months, sometimes years, until a solid foundation is grown, one customer at a time.
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How Can You Grow Your Platform:
Publishing or distributing quality work online, on blogs, newsletters or websites, or articles in magazines and newspapers, taking part at social networks, producing pod casts, webinars or videos for your target audience. Speaking at and/or attending events where you meet new people and extend your network of contacts and your visibility.
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Don’t Give Up – it All Takes Time:
Write content and reach out: 
Building your author platform belongs to the same project as the book you write. Use your creativity , and again: write lots of content, such as guest posts, blogs and short stories for weblogs, websites, magazines, newspapers, and give speeches and presentations at writers conferences or at local libraries. Reach out to potential fans of your writing – one reader at a time.

Becoming an author-publisher is a long term commitment and requires hundreds of small steps on the path to success!  Read more about author platforms and how to establish them:

http://savvybookwriters.wordpress.com/2013/12/19/dont-give-up-it-just-takes-time/

http://savvybookwriters.wordpress.com/2013/10/30/how-to-create-your-author-platform/

http://savvybookwriters.wordpress.com/2014/01/03/a-new-way-of-book-marketing/


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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Making the Decision to Self-Publish Your Series

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Book-Shelf

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Guest Blog by William Stadler

Writing a trilogy can be daunting. But deciding whether or not to sell your series to an agent can be overwhelming. I have considered this idea a lot, and really I don’t think that I would ever sell one of my series to an agent unless I was guaranteed a lot of bells and whistles on the contract…Here are the reasons.
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Publishers, as great as they are in some regards, really do writers a disservice, especially when it comes to a series. If I would have decided to publish Extracted, book one of The Pioneers Series) with a trade publisher, here’s what could have happened.  Bear in mind that I have already written books two and three of this trilogy. I would send in Extracted to the publisher (or the agent, depending on how you wanted to query). The publisher would read it over. If they liked it, I would sign a contract.
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Having a Publishing Contract 
Being under contract means that I cannot sell my book on my own, and I have just relinquished all of my rights (except for the copyright) to the publisher.  I now have lost all creative input into the book. The cover is out of my hands. The distribution channel selection is out of my hands.  And, I’m going to have to wait six to eight months before I ever see my book on the shelf. That’s after the first four to six months for them to review the work.

The-Girl-With-The-ScarSo let’s be conservative and say that this entire process took only twelve months. Finally, my book is on the shelf and it can be bought from any major book distributor in the USA. That’s great!

But here’s the thing about books: they only stay on the shelves for maybe three months if they’re not selling, which is usually the case for debut authors and those who don’t have a strong fan base.
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That’s not so bad. I mean, we gave traditional publishing a shot, so now we can just take our book and mosey on back to our desks and work on it some more – perhaps self-publish it pretty soon. Wrong!
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Publishers Own the Rights
The publisher owns the rights to that book. And since it’s a series, they not only own the rights to that book, but to all books within that series. Say I wanted to make a spin-off, using my main character from Dark Connection (since I’ve lost all my rights to the series). I can’t do that either. Why? Because Genevieve Solace, the lead character in this work, belongs to the publisher as well. So there will be no spin-offs, nothing. I have to start from the ground up.
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Author-Publishing is the Way to Go
I believe that a series should hit the market as a self-published work (unless you are able to keep your rights)  

  • You have so much more flexibility.
  • You can change your cover if you feel that’s the reason sales are down.
  • You can change the interior design.

Heck, you can change the entire story! But if you submit your series to a publisher, then you have lost all rights.

And let’s say you are as lucky as JK Rowling with her Harry Potter series.  Keep in mind that Harry Potter and the Philosopher’s Stone was her first book, so her royalties were probably only around 7-10% per sale. With her second book, she might have made more per sale, but the publisher does not have to grant her a higher rate. Why?

What’s in it for Publishers?
They know you’re going to write more of the series. And they know that you can’t sell that series through anyone else but them. So there’s no benefit. And here’s the thing: Even if by her seventh book they increased her royalties to 25% (which is right around the highest for authors at her level), she could have made loads more if she had self-published – right around the 70% royalty range for Amazon, with the lowest being around 30% starting out.
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Money, Time and Rights
So a series is best if self-published in my opinion. Traditional publishers don’t spend thousands of dollars to market their new authors. You are going to have to market for yourself anyway. Why lose money and time and rights in the process?
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William Stadler is a freelance writer who ventured into novel writing with the passion to see stories and characters come to life. He typically enjoys writing fantasy, where he believes creativity and imagination meet. You can visit his blog at http://www.wstadler.com

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 950 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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