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Category Archives: e-publishing

It’s this Time of the Year

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Income-Tax

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Benjamin Franklin said that “nothing is certain but death and taxes.”  It’s that time of the year again when we all must sit down and face the reality of just how much we did or did not earn during the last twelve months. Many writers are not aware of how they should be reporting certain income to get the greatest benefit.  Writers can get away with business tax deductions that ordinary people can’t get away with. Michael N. Marcus wrote a great article and showed samples of “tax avoidance”:
“If you are an author or a journalist, the key to creative tax avoidance is to write about things you like.”

 

  • If you like to travel, write about travel, and then deduct the cost of traveling.
  • If you like cars, rent some really cool cars, and write about them.
  • If you like to eat—and who doesn’t?—go to lots of restaurants, attend cooking schools, stock your pantry, and write about food.

Read his whole blog article here:  It’s Time to Think About Taxes

 

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Writers are presumed to be a professional if their writing made a profit in at least three out of the last five tax years, including the current year. Which means:  Not more than two years of expenses that are higher than the author income. Profits from your writing cannot be used to offset other income for tax purposes, such as a day job or other means of income, if you have more than two years of losses.

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Considerations of Profitability
There are a couple of other considerations that revenue agencies, such as the IRS, are listing, for example:

  • Have you made a profit in similar activities in the past? If you have a successful book under your belt — or even a series of articles in paid publications, such as newspapers, magazines or online publications, which can be a predictor that you are a professional writer.
  • Do you have the knowledge needed to carry on the activity as a successful business? How much do you know about running that business? Are you running it like a business, keeping records, keeping an eye to profitability? Did you take classes/seminars about the publishing business (e.g. marketing or tax etc.) no matter if online or offline?
  • Have you created a professional book marketing and publicity plan? This might even be shown by including affiliate programs on your website/blog. If there are losses, are they due to circumstances beyond your control or did they occur in the start-up phase of the business?

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Expenses You Can Deduct
Always try to pay from a separate account, set up for your writing business, to make book keeping easier. Keep receipts or / make copies of payments to contractors, freelancers and agency fees for book production, such as:

  • Proofreading
  • Editing
  • Illustrations
  • Photos
  • Graphic Design
  • Book Layout
  • Printing costs
  • eBook Formatting
  • Advanced Copy reviews
  • Book Trailer Design
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Book Promotion Costs, e.g.:

  • Advertisements, online and offline
  • Giveaways (free books, review copies, pens etc.)
  • Flyers, brochures, business cards, book marks
  • Book Fair expenses
  • Costs for newsletters (AWeber, MailChimp etc.)
  • Entry fee for writing contests
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Other costs, such as:

  • Transportation costs (note the dates, distance, reason)
  • Rental for book readings
  • Office rental or mortgage, heating, electricity for your home office by square feet
  • Phone / Internet / e-Reader costs
  • Website / blog costs, such as hosting or development
  • Office Supplies
  • Meal expenses: in the USA full for public events you might host, and 50% if it is for a business purpose (interview, writers conference, meeting with book professionals, publishers, agents etc.)
  • Transportation to meetings, events
  • Research costs
  • Copyright registration and ISBN fees
  • Your tax preparer or tax lawyer.
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Keep all your expense slips sorted by date and neatly filed to make it easier to find them
If you pay anyone of the above listed more than a couple of hundred dollars, you would need to include the contract and a form (in the United States it is IRS Form 1099-MISC). Note for each meal/entertainment expense the names, number of people participating and reason for meeting).

Further Reading:
http://www.freelancetaxation.com/deductions-writers
http://www.bus.lsu.edu/accounting/faculty/lcrumbley/tax_aspects.html

Disclaimer: These tips are meant to give general insight into tax information to writers, especially in the USA, and to give you an entry point so you can research further. While every effort was made to ensure the information in this article is accurate at the time it was written, we are not tax experts. Anyone filing taxes should consult a qualified tax prepare r for updated tax laws and further specifics on how these rules might apply to your individual tax situation.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 1.070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

 

 

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The Truth About Author Platforms

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Author-Platform

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A publisher’s or a literary agents’ first question she / he asks you: What is your platform? Editors and agents are for sure attracted to authors who have a “platform”. They are looking for someone with visibility and authority, who has a proven outreach to a target audience. Why? The short answer is: Money.
Publishing houses are everything but non-profit organizations, they want to earn as much money as possible from the manuscripts they buy. They can only sell a considerable amount of books and make money when lots of people know about the author and his or her work – provided the author is able to spread the word about the book to a huge audience.
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What is an Author Platform
…. which is not only important for authors who want to sell their manuscript to a trade publisher, but equally or even more important for independent writers who want to author-publish:

  • Authority:
    What other articles or books, blogs or articles for newspapers or magazines have you written previously? What’s your credibility? What are your credentials?
  • Proven reach:
    For example the size of your e-mail newsletter list, your website traffic, blog comments, high-profile reviews, testimonials or references for your writing from bestseller authors in your genre.
  • Visibility:
    What communities are you a part of? Who knows you? Who is aware of your work? Where does your work regularly appear? How many people see it? Who do you influence?
  • Target audience:
    Being visible to the right audience for the book you are publishing. For example, if you wrote a book how career women can combine work and parenthood, you should have a large target audience of parents, career women, mommy-bloggers, maybe even kindergarten teachers or psychologists.
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No Hard-Selling:
It’s not about hard selling or constant self-promotion.  And it is also not a one-time event or something you can create overnight or in a month. Creating your platform is a long-term project and it cannot be developed by posting “Follow me!” on Twitter or “Like me!” on Facebook… Compare it to opening a business or becoming self-employed: it takes many months, sometimes years, until a solid foundation is grown, one customer at a time.
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How Can You Grow Your Platform:
Publishing or distributing quality work online, on blogs, newsletters or websites, or articles in magazines and newspapers, taking part at social networks, producing pod casts, webinars or videos for your target audience. Speaking at and/or attending events where you meet new people and extend your network of contacts and your visibility.
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Don’t Give Up – it All Takes Time:
Write content and reach out: 
Building your author platform belongs to the same project as the book you write. Use your creativity , and again: write lots of content, such as guest posts, blogs and short stories for weblogs, websites, magazines, newspapers, and give speeches and presentations at writers conferences or at local libraries. Reach out to potential fans of your writing – one reader at a time.

Becoming an author-publisher is a long term commitment and requires hundreds of small steps on the path to success!  Read more about author platforms and how to establish them:

http://savvybookwriters.wordpress.com/2013/12/19/dont-give-up-it-just-takes-time/

http://savvybookwriters.wordpress.com/2013/10/30/how-to-create-your-author-platform/

http://savvybookwriters.wordpress.com/2014/01/03/a-new-way-of-book-marketing/


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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 970 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Making the Decision to Self-Publish Your Series

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Book-Shelf

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Guest Blog by William Stadler

Writing a trilogy can be daunting. But deciding whether or not to sell your series to an agent can be overwhelming. I have considered this idea a lot, and really I don’t think that I would ever sell one of my series to an agent unless I was guaranteed a lot of bells and whistles on the contract…Here are the reasons.
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Publishers, as great as they are in some regards, really do writers a disservice, especially when it comes to a series. If I would have decided to publish Extracted, book one of The Pioneers Series) with a trade publisher, here’s what could have happened.  Bear in mind that I have already written books two and three of this trilogy. I would send in Extracted to the publisher (or the agent, depending on how you wanted to query). The publisher would read it over. If they liked it, I would sign a contract.
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Having a Publishing Contract 
Being under contract means that I cannot sell my book on my own, and I have just relinquished all of my rights (except for the copyright) to the publisher.  I now have lost all creative input into the book. The cover is out of my hands. The distribution channel selection is out of my hands.  And, I’m going to have to wait six to eight months before I ever see my book on the shelf. That’s after the first four to six months for them to review the work.

The-Girl-With-The-ScarSo let’s be conservative and say that this entire process took only twelve months. Finally, my book is on the shelf and it can be bought from any major book distributor in the USA. That’s great!

But here’s the thing about books: they only stay on the shelves for maybe three months if they’re not selling, which is usually the case for debut authors and those who don’t have a strong fan base.
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That’s not so bad. I mean, we gave traditional publishing a shot, so now we can just take our book and mosey on back to our desks and work on it some more – perhaps self-publish it pretty soon. Wrong!
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Publishers Own the Rights
The publisher owns the rights to that book. And since it’s a series, they not only own the rights to that book, but to all books within that series. Say I wanted to make a spin-off, using my main character from Dark Connection (since I’ve lost all my rights to the series). I can’t do that either. Why? Because Genevieve Solace, the lead character in this work, belongs to the publisher as well. So there will be no spin-offs, nothing. I have to start from the ground up.
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Author-Publishing is the Way to Go
I believe that a series should hit the market as a self-published work (unless you are able to keep your rights)  

  • You have so much more flexibility.
  • You can change your cover if you feel that’s the reason sales are down.
  • You can change the interior design.

Heck, you can change the entire story! But if you submit your series to a publisher, then you have lost all rights.

And let’s say you are as lucky as JK Rowling with her Harry Potter series.  Keep in mind that Harry Potter and the Philosopher’s Stone was her first book, so her royalties were probably only around 7-10% per sale. With her second book, she might have made more per sale, but the publisher does not have to grant her a higher rate. Why?

What’s in it for Publishers?
They know you’re going to write more of the series. And they know that you can’t sell that series through anyone else but them. So there’s no benefit. And here’s the thing: Even if by her seventh book they increased her royalties to 25% (which is right around the highest for authors at her level), she could have made loads more if she had self-published – right around the 70% royalty range for Amazon, with the lowest being around 30% starting out.
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Money, Time and Rights
So a series is best if self-published in my opinion. Traditional publishers don’t spend thousands of dollars to market their new authors. You are going to have to market for yourself anyway. Why lose money and time and rights in the process?
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William Stadler is a freelance writer who ventured into novel writing with the passion to see stories and characters come to life. He typically enjoys writing fantasy, where he believes creativity and imagination meet. You can visit his blog at http://www.wstadler.com

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 950 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Manuscript Finished? Tips for Pre-Book-Production

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Layout-Print

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I saw a brilliant poster at a print shop / book designer, which said:  Pick Any Two, I Pick One
It was a triangle and on each tip had these words:  Money – Quality – Time/Speed

Always keep this in mind when you hire freelancer / employees or subcontractors, such as editors, book and cover designers. You get what you pay for… Don’t shop for the cheapest, rather the best partners.
We give you here just an overview whats involved in book production, there are many other tasks that are covered in a great blue print, compiled in Joel Friedlander’s really helpful blog articles
Start with his article: Why Self-Published Books look Self-Published
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The Editing process:
Even though many authors are talented writers and even spectacular at grammar, they should never be the book editor of their own project. You might have logged long hours going through your manuscript with a fine-tooth comb, read, write, delete, re-write, re-read, delete… Then, after carefully reviewing the spelling and grammar and fact-checking the document, you may have even handed the manuscript over to your your former English teacher and every member of your writing group, however none of this is equal to a professional edit.

Contact editors whose sites inspire confidence and ask about their work process, rates, time frames, and any other information you need to know. Request a sample edit from the respondents you like. Samples are often free, and around five 250-word pages.
The editing process is not meant to offend you or detract from all of the perfecting you have already done. Rather, an edit is meant to increase the quality and success of your book, regardless of subject or genre.
Choose an editor on the basis of compatibility and how well the results of his or her editing appeals to you. ask for references, but learning about the editor’s background shows you how long he or she has been in the business. It also gives an idea of how many and which types of clients have actually trusted him or her to edit.  There are several steps involved in editing and professional trade publishers often employ special editors for each of these steps:

  • Line editing
  • Content Editing
  • Copy Editing
  • Proof Reading
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The Book Cover and Title

The correct title can really help to ensure the success of your project. Or not… A great cover will raise the attention of potential readers.  And yes, books are judged by their covers.

  • It must be easy to understand and speak.
  • It should ideally be less than 32 characters.
  • You must be able to purchase the exact URL for the title.
  • Buy your Author name domain also.
  • The title should clearly demonstrate to readers what they will discover in this eBook.

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Cover Design

  • Keep the design clean.
  • Use a focal point to orient the user
  • Make sure people can read it without glasses.
  • Make the design match the content.

For Print:

  • Use the spine properly.
  • Include a photo of the author.
  • The largest font size is used on the information that is most important

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Joel Friedlander has a great blog post series about book layout 
mistakes to avoidYou can learn almost everything about book design by following Joel Friedlander’s blogs and by reading his books, to be found at www.TheBookDesigner.com.  Technical information can be obtained at Basic Book Design http://en.wikibooks.org/wiki/Basic_Book_Design for answers to your basic book design questions.

Pre-Publishing Services:

Editing:
Suzanne Nussay, M.A., 
Editing, Writing and Constulting Services
snussey@sympatico.ca

Lisa Costantino Editing Services
http://www.lisacostantino.com/

Susan Uttendorfsky Adirondack Editing
www.adirondackediting.com

Daniel Kenyon Editing
http://danielkenyon.wordpress.com

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Cover design inspiration:

http://www.1stwebdesigner.com/inspiration/creative-book-cover-story/
http://faceoutbooks.com/ (print book covers)
http://causticcovercritic.blogspot.ca/
http://www.book-by-its-cover.com/
http://bookdesigner.com/53972/book-covers/
http://bookcovers.creativindie.com/cover-samples/

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Book cover designers I can personally recommend:

Anitra Jay http://www.anitrajay.com/page:designs
Laura Wright LaRoche http://www.llpix.com
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e-Book Formatting

Another important step in creating an e-book that should be done by real professionals,
here are two proven e-book designers:

http://e-bookbuilders.com

http://ebookarchitects.com
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After going through the pre-production stages – the editorial and design part – your next step will be distribution of your new book, covered in the next blog post. However, while your book is at the pre-publishing service providers, don’t forget to actively market your upcoming book! Prepare your author pages on Goodreads and Amazon, starts Goodreads Giveaways, if you have an ISBN and planned a print book.  Get as many pre-orders and reviews as possible, plan and invite all your potential readers to your book launch – virtual and in person.

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With 30 years experience in both, print and now e-publishing, we can provide you with many more tips, background information and support – additional to the huge amount of promotion you get in our online and off-line seminars.  http://www.111Publishing.com/seminars

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Authors: Which of Your Expenses are Tax-Deductible?

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Tax-Deductions

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Income tax preparation might be months away, but it is never too early to start collecting expense receipts. Many self-published book authors want to make a profit and become a professional author, having writing as their vocation.  Writers are presumed to be a professional if their writing made a profit in at least three out of the last five tax years, including the current year. Which means:  Not more than two years of expenses that are higher than the author income. Profits from your writing cannot be used to offset other income for tax purposes, such as a day job or other means of income, if you have more than two years of losses.

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Considerations of Profitability
There are a couple of other considerations that revenue agencies, such as the IRS, are listing, for example:

  • Have you made a profit in similar activities in the past? If you have a successful book under your belt — or even a series of articles in paid publications, such as newspapers, magazines or online publications, which can be a predictor that you are a professional writer.
  • Do you have the knowledge needed to carry on the activity as a successful business? How much do you know about running that business? Are you running it like a business, keeping records, keeping an eye to profitability? Did you take classes/seminars about the publishing business (e.g. marketing or tax etc.) no matter if online or offline?
  • Have you created a professional book marketing and publicity plan? This might even be shown by including affiliate programs on your website/blog. If there are losses, are they due to circumstances beyond your control or did they occur in the start-up phase of the business?

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Expenses You Can Deduct
Always try to pay from a separate account, set up for your writing business, to make book keeping easier. Keep receipts or / make copies of payments to contractors, freelancers and agency fees for book production, such as:

  • Proofreading
  • Editing
  • Illustrations
  • Photos
  • Graphic Design
  • Book Layout
  • Printing costs
  • eBook Formatting
  • Advanced Copy reviews
  • Book Trailer Design
    .

Book Promotion Costs, e.g.:

  • Advertisements, online and offline
  • Giveaways (free book review copies, pens etc.)
  • Flyers, brochures, business cards, book marks
  • Book Fair expenses
  • Costs for newsletters (AWeber, MailChimp etc.)
  • Entry fee for writing contests
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Other costs, such as:

  • Transportation costs (note the dates, distance, reason)
  • Rental for book readings
  • Office rental or mortgage, heating, electricity for your home office by square feet
  • Phone / Internet / e-Reader costs
  • Website / blog costs, such as hosting or development
  • Office Supplies
  • Meal expenses: in the USA full for public events you might host, and 50% if it is for a business purpose (interview, writers conference, meeting with book professionals, publishers, agents etc.)
  • Transportation to meetings, events
  • Research costs
  • Copyright registration and ISBN fees
  • your tax preparer or tax lawyer.
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Keep all your expense slips sorted by date and neatly filed to make it easier to find them
If you pay anyone of the above listed more than a couple of hundred dollars, you would need to include the contract and a form (in the United States it is IRS Form 1099-MISC). Note for each meal/entertainment expense the names, number of people participating and reason for meeting)

Further Reading:
http://www.freelancetaxation.com/deductions-writers
http://www.bus.lsu.edu/accounting/faculty/lcrumbley/tax_aspects.html

Disclaimer: These tips are meant to give general insight into tax information to writers, especially in the USA, and to give you an entry point so you can research further. While every effort was made to ensure the information in this article is accurate at the time it was written, we are not tax experts. Anyone filing taxes should consult a qualified tax prepare r for updated tax laws and further specifics on how these rules might apply to your individual tax situation.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Your Success-Plan to Author-Publishing

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Businessplan

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Before you explore author-publishing possibilities in this series, lets first have a look at your business plans as an author and the most important question: Why are you writing?  Are you creating for yourself (as a hobby, just for the fun of writing),  or for an audience? If you’re creating for yourself, it means: Writing is worthwhile for you, regardless of who sees your work.
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Can You Answer These Questions:

  • How many books with the same topic / the same genre are on the market?
  • What is the sales ranking of these works?
  • How are these books priced?
  • What is the social media ranking of the most successful writers in this genre?
  • Where are these books sold on- and off-line?

The advise you read here is based on the assumption that you want to entertain, inform, increase your audience and eventually earn some money with your writing.
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If You’re Producing Work for an Audience:

  • playing by at least some rules of the industry
  • caring what others think of your work
  • establishing an authors platform from which to communicate
  • interacting with your audience and being available to them
  • doing things not for your art, but out of service to your audience
  • putting on a performance, or adopting some kind of “brand”
  • marketing your work and being visible

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Why Should Authors Have a Business Plan?
Unfortunately many writers first create their work – and ask questions later.  Any author can write a book, but only a successful author knows she/he is now in business.  Again: “Writing is an art – publishing is a business!”  A serious business!
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There’s no point to go without some kind of strategy in place if your objectives really are in building a writing career. It’s never too early to treat your writing as a business – no one would open a brick&mortar business without a plan!

A business plan can help new (and established) authors to clarify the proper publishing path for their works. A business plan serves as a road map, helping to keep the project and related endeavors like marketing and platform-building on schedule and for the author to track the results of his or her efforts.

The business plan starts when you start thinking about writing a book, it covers all aspects of your future work. At the moment you begin a novel or non-fiction book, you must already have a clear vision of the message, the audience and even the venues where it can be sold.

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Traditional Business Plans Have These Components:

  • Executive summary
  • Business description
  • Market strategies
  • Competitive analysis
  • Design and development plan
  • Operations and management plan
  • Financial factors

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Sounds a Bit Theoretical? OK, Here is the Version for Author-Publishing:

  • The topic of your work fiction / non-fiction
  • You target audience / readers
  • Your competition online and in book stores
  • The likely contents, length, format etc. of the book
  • Your marketing and promotional strategies
  • The expenses you face for publishing and promotions.

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It is vital to have a business plan because your books and you are the products to be sold. It makes some writers uneasy, but without a plan, you can’t figure out a way for your book to sell. Think of it as your map, guiding you from starving writer to successful author.
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What makes your book so special?
No point in writing a book if you don’t know why or if it’s special. Many writers write books they’d love to read, many write books who’s marketing studies show readers are buying, some write books because the subject is risky or has never been explored before. Know why you and your book is special – and most important: what is the readers benefit of buying your novel or non-fiction book.
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Who Will Want to Buy Your Book?
Jot down all those people who likely will want your book, why they’ll want it and how effective they will be at getting more people to want it. Know who your readership target is. Do you have enough (at least 2,000 on each social media outlet) contacts to spread the word about your book? And with contacts I don’t mean other writers, I mean READERS, bookworms, book lovers, book clubs, avid readers, reviewers! That’s the type of audience you will want to look for.
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What is Your Competition?
Research in bookstores and online, how many and which books will be comparable to the one you are writing. Check them out in libraries, on reader forums, such as Goodreads, Shelfari or Wattpad. Visit independent stores and go to big chains  research these books on all online stores, not only Amazon, find out what genres are they placed, what reviewers say, how their author pages are designed etc. to get a real picture of your competition – and your potential readers.
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Which Format For Your Book?
Books can be sold in many formats and also in many languages. Research at least these three popular formats:

  • e-book format
  • audio format
  • Print format

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Dollar-Sign

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How Do You Plan to Promote Your Book?
You have lots of friends and you know people, hopefully lots of people. Online and off-line. And those people know people. Unless you can spend ten-thousands of dollars every months for advertising, you should plan now, before you write your book:

  • our social networking,
  • book events,
  • gaining interviews,
  • speaking engagements,
  • seeking book reviews,
  • attending book shows. 

Schedule all these activities in advance, add as many readers as possible to your current accounts on reader community sites, all social media sites – minimum are: Goodreads, Twitter, Google+, Pinterest and Facebook.
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What Are Your Marketing Strategies?
OK, your book is available on Amazon or in your local book store, but where else might it fit in perfectly? Other online retailers where you can sell your book? Stretch your mind and think creatively: Libraries, book clubs, foreign right sales … there are so many possible outlets for your book. Find out what’s their commissions are, and how much you would make on each sale of your book.

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Calculations & Pricing
Both, digital and print books need to be proof-read, edited and then formatted, not to forget a really fabulous, enticing cover.
Pricing on print books is largely based on the number of pages in the book and quality of binding, costs for cover design and book layout. Pricing is also dependent on making print books available for a wider distribution than just Amazon. Since a wider distribution is used, books must be priced
so that the other outlets will be offered wholesale pricing.

Turbulence in the rapidly changing eBook world should also be taken into consideration. Pricing may be subject to change based on sales, current pricing trends and need to create upward movement in Amazon rankings. Books may be discounted if it fits with marketing strategy and promotion.
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Don’t forget other expenses, such as webdesign and hosting, advertising, marketing expenses, phone and internet, travel cost etc.  The good news: you can deduct ALL these costs from your writers income!
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What is Your Timetable for Writing, Editing, Book Production, Marketing etc.?
After you have figured out your market, your reader audience, your competition and your sales planning, you will feel much better, having a clear vision of your writing / publishing career.  A business plan does not have to be scary, especially for a simple business such as your writing business. In fact, a business plan should be somewhat comforting. It spells out what you want to accomplish, in which time frame and how you plan to do it.

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Further reading:
http://www.spawn.org/editing/sevenpublishingmistakes.htm
http://selfpubauthors.com/category/business-plan/
http://www.aboutfreelancewriting.com/articles/business/writereality.htm
http://absolutewrite.com/forums/archive/index.php/t-32373.html

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Has No One Told You This?

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Riverbank

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There are lots of possibilities to let everyone know about your book, without even incurring any costs.  Browsing through our more than 960 blog posts, you will find an abundance!  However, most important is, to have a solid amount of friends and followers on Goodreads, Twitter, Google+ and Facebook  - at least 2,000 on every Social Media site, and a long list of opt-in email addresses to send out invitations for your book launch or any other news-worthy events – or for your readers to download single chapters or short stories as a teaser.
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Check out the genres that are popular and announce your books on these book reader’s blogs and websites:

http://www.Wattpad.com

http://www.ebooksjustpublished.com/about

http://jcphelps.blogspot.com/p/submit-content.html

http://www.manicreaders.com/index.cfm?disp=authors

http://www.Goodreads.com

http://books.google.com/googlebooks/tour/

Google writes:  “Once you send Google your titles (or upload them as PDF files), we’ll add them to our index for free. By matching the content in your books with user searches, Google Books connects your books with the users who are most interested in buying them. Each Google Books result will display the book’s title and author, a short excerpt containing the highlighted search terms, and other public data about the book.”
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Get as Many Book Reviews as Possible:
Finding reviewers is so much easier if you are well-established in Goodreads communities and other writer / book forums. Start a book giveaway on Goodreads at least a month before your book will be printed (create “dummies” with the help of a digital copy/print company or through “espresso book machines”. When giving out these early copies, try to solicit as many reviews as possible. Use the best reviews for blurbs on your final book cover.
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http://bookreviewclub.blogspot.ca/

http://www.absolutewrite.com/forums/forumdisplay.php?f=47

http://www.amazon.com/tag/kindle/forum

http://www.GoodReads.com

http://www.Wattpad.com

If you have an Amazon account, you could visit the Amazon Kindle forum, where Kindle users share their experiences with the Kindle reader, and also talk about books available for the Kindle. Many authors also post about their new books and join the conversations. When you introduce yourself, consider telling folks there about your book.  Be polite and conversational in tone, and be sure to provide direct hyperlinks to your book page.
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Benefits of Content Marketing
Why asking for (media) reviews, when you could get both: book promotion and at the same time (often) being paid?  I know, it is a new concept to many writers, but when you think about it – it makes really sense: why use your time and effort to chase reviewers, when you can use your energy to leverage your books content and your research content - to create articles that you can pitch to both, print and online newspapers and magazines?  And as an added benefit: You get valuable back-links to your website/blog or book sales page!
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Make use of your assets!
The three main assets you have as an author:

  • your writing skills
  • the content you already wrote
  • the research you have done for your book(s)

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Again: Start Early!
If you’re waiting until the book is finished to start marketing, you’re already behind the curve. As an author, you should devote a portion of every day to get your name out there and to build relationships with prospective readers, partners and friends.  And with relationships I don’t mean advertising your book (tweeting: buy my book, buy my book, buy ….) this is not relationship-building!
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All books live or die, based on word of mouth!
If you try to build your network after you release your book, you’ll face a more difficult challenge. If you build a large social network BEFORE you release your book, your marketing efforts will be much more successful.
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Help is on the Way:
If you have a full-time job and / or other commitments and not at least an hour per day left to build your platform and network with potential readers, let us do a good part of your book PR, and at the same time we will coach you over the phone and teach you how book marketing can be done on a very low budget – all for less than two dollars / day.  Read more about this valuable and extensive package we offer to authors.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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7 Top Reasons for Writers to Be on Goodreads

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Seven-Top-Reasons
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How Can Goodreads Help Your Book Take-Off?
Goodreads is a kind of Facebook / Google+ for people who love to read books. A free website for book lovers. Bookshelves, reviews, ratings, reader communities, author pages, book giveaways  … all this is Goodreads. There is more offered on their website: join a discussion group, or start a book club, contact an author, and even post your own writing. More tips about the benefits of joining Goodreads and how you can use Goodreads to promote your blog.
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1. Goodreads Author Program
Use it to promote yourself and your books. What is the Goodreads Author Program? It is a
completely free feature designed to help authors reach their target audience — passionate
readers. This is the perfect place for new and established authors, to promote their books. What
Can You Do as a Goodreads Author?

a) Show Your Author Profile

  • Add a picture and bio.
  • Share your list of favorite books and recent reads with your fans!
  • Write a blog and generate a band of followers.
  • Publicize upcoming events, such as book signings and speaking engagements.
  • Share book excerpts and other writing.
  • Write a quiz about your book or a related topic.
  • Post videos. Add the Goodreads Author widget to to your personal website or blog to show off reviews of your books.

b) Promote Your Books

  • Sign up to advertise your book to up to the Goodreads Community—16,000,000 readers!
  • List a book giveaway to generate pre-launch buzz.
  • Lead a Q&A discussion group for readers.
  • Participate in discussions on your profile, in groups and in the discussion forums for your books.

How do I join and who can join is explained in detail in one of our former blog posts about Goodreads.
The Author Program is designed for people with published books, or who are just in the process of
publishing a book. It’s best if your work is on a bookseller’s website, such as Amazon.com or Barnes & Noble, but Goodreads will accept any author who has published a book. This includes authors from
other countries as well as authors who are self-published. If your book is self-published and is not yet in the Goodreads database, you may manually add it.

How To Use the Author Program
Learn more about how to promote your books with special tools on Goodreads. Each slideshow
demonstrates a different aspect of our Author Program.
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2. Reader and Writer Forums
Did you realize how many writer forums and groups are on Goodreads? Just go to the top of each page and click on Groups. A new page opens and shows “Recently Active Groups”, “Featured Groups”, “Goodreads Author Groups” etc. and one the right hand site of the page “Browse by Tag”. This is were all the groups are listed by over 1,000 keywords. For sample:

  • Book Club
  • Historical Fictionistas
  • Non-Fiction
  • Young Adult Book Groups
  • Suspense
  • Super-Natural
  • The Perks Of Being A Book Addict
  • Womankind Worldwide Book Group

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As you can see, when you scroll down on the right hand site, there are ten-thousands of groups!!!
Books & Literature (26598) Business (1393) Entertainment & Arts (2222) Friends & Common
Interest (6914) Geography (490) Goodreads Authors (2535) Just for Fun (22709) Organizations
(3365) Student Groups (6129)
There is even a group that encourages Author-Publishers (Indies) to promote their books – a rarity
at Goodreads, were obvious self-promotion is not well received otherwise. These groups are a hidden gem to meet readers and reviewers. Almost all are public groups. Anyone can join and invite others to join. However, it’s not a place to blatantly tout your books, with the exception I just mentioned. ”Authors are welcomed and Goodreads supports authors in many ways, but the groups are primarily geared towards readers. Authors should join and participate in the group as a reader first.” Once you are known in these forums, your author site and your books will automatically be read – and often reviewed.

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3. Get and Give Reviews
When I was talking recently with an author, who desperately wanted more reviews. When I asked him how many reviews he has written in the last year, he stumbled … and said: “well, NONE so far”. Shall I say more? Don’t forget: To be a Goodreads member and to benefit, especially from reviews, requires that you are a bit more active on this site, for sample in shelving books of other writers, in participating from time to time in forums, read books and review them. How could someone expect to receive reviews if they are not writing some for others? Be a good pal in this book community!
From a Goodreads statement: “Books with no written reviews are added, on average, by 7 people, while books with just five written reviews are added by more than 40 people.”

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4. Friends Can Recommend Your Book
And you can recommend books from your writer friends? To send out a book recommendation, go to the book’s page and click on the “recommend it” link at the top right side of the page. A new site appears with three possibilities: “friends” “manual” “facebook“.

Under the icon “friends” your Goodreads friends are listed and you click next to the name to whom
you want to send your book recommendation. Enter under “manual” single email addresses of readers that are not yet on Goodreads. The “Facebook” icon lists your FB friends, who are not yet members of Goodreads to recommend the book to.
Click on “My Books” in the top navigation menu and add away! You can add books into read, currently reading, to read categories or edit your bookshelf to add your own categories. Once you read them, write a review!  Many authors who’s books you recommended will return this favor to you.

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5. Share This Book
Another hidden gem on your Goodreads page, that your visitors, readers and friends can use in order to promote your books: “Share This Book“.  Did you realize that everyone of your Goodreads book’s pages has share buttons to submit your book to Google+, Pinterest, Twitter and to their Facebook page, even “like” it on Facebook?  Go to the right hand side of your books page and scroll down, until you see the button: “Share This Book
There is another possibility to spread the word about your book:  Next to these Social Media icons are two unassuming words: Your Website. When you click on it, a window appears with some code that one can be easily copy and paste onto their blog or website and will show an image of your book and a link.  Another way to spread the work about your book! Let your friends ping to Google+ and FB
On the left lower corner of Goodreads are icons to these two websites to which your friends can send your image, books name and a link for your book – as well as a comment, such as “must read”, “great book” or “you will love it”.
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6. Advertise Your Events for FREE
Goodreads encourages you to publicize upcoming events, such as book signings and speaking engagements. This is a feature, similar to the one which is offered on Google+  -  see our blog
http://savvybookwriters.wordpress.com/2012/11/14/announce-your-book-signing-on-google-for-free/. Start about 3 weeks before your book launch with your event announcement. Use Goodreads’ event listing form to start the process. It has an RVSP feature and people can state if they are “coming”.
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7. Give Away Copies of Your Print Book.
It makes sense to give away books – if your goal is to get reviews. More than 50% of giveaway winners review the books they win, so the more books you offer, the more reviews you are likely to get. Run your giveaway for two weeks to a month. Goodreads says, “Giveaways less than two weeks run the risk of not getting enough entries, while a four-week giveaway will generate more entries.

Goodreads recommends even two giveaways: one about three months before publication to build pre-release buzz and reviews, and a second to increase awareness when your book hits the stores. Both will result in a lot of people adding your book to their to-read shelves – visible for all their friends.” Read more about Goodreads Giveaway rules in a former blog post.

 

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.international-ebooks.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are almost 900 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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How Else Can You Leverage Your Manuscript?

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Make-Money-With-Your-Book

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Do you remember my blog “Split Your Book Apart“?  What else could you do with your manuscript and your copyright?  One of the suggestions was to produce an audio ook.  In other words: Re-purpose your manuscript and make more out of it than just a book and an e-book. Why not additionally create an audio-book from your novel or even from non-fiction? Audio-books are becoming more and more popular!

  • Your readers can listen to your audio-books, which can easily double their book consumption because they are using time that previously was not available and turning it into valuable “reading” time.
  • They can listen in the car, bus, train, plane… while exercising, walking or hiking, on the beach or while doing mundane tasks around the house or yard.
  • Special needs readers, such as blind ones will have access to your written words in form of an audio-book.
  • Audio-books can be listened to on an iPod or iPhone/SmartPhone or other MP3 player, even on most e-readers such as Kindle and Nook.

A membership at www.Audible.com (owned by Amazon.com) is a good deal for your readers. They can choose from various plans, and easily download digital audio-books to their preferred device. Or your readers can go to their local public library to get audio-books for free.
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There are three ways of producing an audio-book:

  1. You do it all yourself. If you are on a very tight budget you can make audios with some relatively inexpensive equipment.
  2. You use a narrator who is specialized on audio books and who gets a percentage of royalty after production of your audio-book (for which they charge too).
  3. You organize a professional production and keep all your royalties for yourself.
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Here are some tips to achieve a great audio book format:

  • You should find an experienced sound editor and an audio director to get the most out of your studio time and ensure a quality production. Check the packaging on audio-books in stores to see if a producer is credited.
  • Choose only the ones who are used to work with audio books.
  • Get a good microphone and a screen to soften explosive sounds.
  • If you choose professional help, try to find a trained speaker, such as a graduate from an actor school or drama school.
  • professional voice-over artist website has a large pool of excellent audio performers and will greatly enhance your project. Order sample audios, emailed to you, to evaluate talent.  The ball park figure for an audio book production service ranges from $500 – $1.200, but can be higher, depending on the books’ length.
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To have your audio-book sold, check www.Audible.com / Amazon.com. You will be referred to ACX, the Audiobook Creation Exchange  where you get tons of good advice how to narrate your own audio book or what to look for when outsourcing.  I was positively surprised how well they explain in detail the whole process for author on their website, including case studies, how much you will earn, contract samples and how to promote your audio-book. Check it out before you start your project!
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Further Reading about Audio Book Production, especially in Canada:

Joanna Penn describes her studio experiences, creating her audio book
http://www.thecreativepenn.com/2012/07/15/how-to-create-an-audio-book/

Audio Books become an important substitute for old-fashioned reading
http://savvybookwriters.wordpress.com/2013/07/27/do-you-want-8390-or-15-million-competitors/

Professional Audio Studio Listing for Canada
http://revolutionaudio.ca/store/recordingstudioscanada.php

Sorted by Canadian Provinces:
Greater Toronto Area (GTA)
Eastern Ontario
Western Ontario
Quebec
Manitoba
Saskatchewan
Alberta
British Columbia (BC)
Nova Scotia

Overview of the Canadian Audio Book Market
http://www.collectionscanada.gc.ca/obj/005002/f2/005002-2100-e.pdf

Funding & Tax Credit Opportunities in Canada
http://www.pch.gc.ca/eng/1268230642921/s/q.s?l7c1l3=eng&S_S20RCH.l1ng91g3=eng&S_F8LLT2XT=audio+book&cn-search-submit=Search

Alternative Book Formats
http://snow.idrc.ocad.ca/node/188

Ontario Institute of Audio Recording Technology
http://www.oiart.org/
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Get a Sample of “Rabbit in the Jungle” available as e-book, paperback and now as an audio-book
http://www.amazon.com/dp/B00EEAVS4E

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Another way to leverage your manuscript is to let it translate into other languages, such as Mandarin, Spanish, German, Portugese or Japanese. More about this in a blog post tomorrow.
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-Book-PR.com/book-promo to advertise your new book, specials or KDP Select Free Days.

Please check out all previous posts of this blog (there are 890+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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1st Book in New Childrens Series: The Sockkids Meet Lincoln

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FREE TODAY ON AMAZON !!!
New, … and The Sockkids received already 31!!! 5-Star reviews!
“I was intrigued with how a bit of important history was weaved in such a creative and unique fashion. I thought it was one of the most beautifully written, entertaining, and substantial children’s books I have had the pleasure of reading. This book shows history in a way that will plant the seed for learning and encourage kids to expand their minds with creativity.”
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The-Sockkids-Meet-Lincoln

The SockKids – Solving The Mystery Of Your Missing Socks!
Where do our missing socks go?
Readers find out in our children’s series, “The Sockkids”. We follow the Socker family through many adventures; from encountering the slobbery mouth of the family dog to meeting Santa as he comes down the chimney on Christmas Eve to helping a fireman save a baby to the most shy Socker going to the school dance for the first time.  Thanks to the time-travel opportunities afforded by the spin cycle of the washer, they learn about some of the most important humans in the world.

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Great Gift and Delightful Read for the Whole Family
What a lovely and encouraging present – at the same time teaching children about US history through this first book in a series.  Everyone loves the delightful illustrations by Sugar Snail Illustrations.
Children two and up and their parents will be drawn to the diversity of the family and the universal and timeless lessons they teach: don’t be afraid of new experiences; treat others as you would like to be treated, and of course, beware of the spin cycle!
The SockKids Meet Lincoln
Kindle edition by Michael John Sullivan, Susan Petrone, Sugar Snail. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Sockkids Meet Lincoln.
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Author-Michael-John-Sullivan

Author Michael John Sullivan

Michael John Sullivan is the creator of the SockKids. Constantly searching for his socks, he wondered whether the missing foot comforters had found another pair of feet to warm.
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About the Authors
Before his interest in socks, Sullivan started writing his first novel while being homeless, riding a NYC subway train at night. After being rescued off the train, he spent much of the past tow decades raising two daughters while writing at home.
Sullivan returned to his subway notes in 2007, and began his first novel Necessary Heartbreak (Simon&Schuster, Gallery Books imprint). “Library Journal” named Necessary Heartbreak one of the years best book for 2010. His second novel, Everybody’s Daughter (Fiction Studio Books, 2012) was named one of the best books of 2012 by “TheExaminer.com”.  In his novella An Angel Comes Home, Michael Sullivan takes the reader on a time travel journey filled with danger, mystery and intrigue. At the same time this book engages the reader in a soul soothing story.

Sullivan has written articles about the plight of homelessness for CNN.com, The Washington Post, the Huffington Post, Beliefnet.com, and AmericaOnline’sPatch.com service.
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Author-Susan-Petrone

Author Susan Petrone

When fiction writer Susan Petrone is not creating an arts or culture article for Cool Cleveland, she writes novels. Her first, A Body at Rest, was published in early 2009 by Drinian Press. An excerpt from the novel and some of her published short fiction are available at http://SusanPetrone.com.

Amazon.com
The SockKids Meet Lincoln eBook: Michael John Sullivan, Susan Petrone, Sugar Snail Illustrations.
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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Is YOUR Computer Save?

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Just a quick reminder …
Been a victim of computer viruses, trojans or malware already? You wouldn’t be the only one: banks, governments and big business all have been there.  If you are not, chances are high you could be, if not properly protected. Computer security software creators are working very hard to catch up with the ever expanding threats of malicious attacks of cyber terrorists.

Here is the ugly truth about this epidemic of computer threats:
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Software Terrorists: Scams and Viruses

Explore more infographics like this one on the web’s largest information design community – Visually.

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Computer Security has a lot of meanings
Locking your computer room and your machine, protecting your log-in accounts with passwords, using file protection to keep your data from being destroyed or encrypting network communications lines for example. The least you can do, is to get a security software for your laptop or home computer.

Emails saying you’ve already won money, pop-up ads that want you to click and claim a free prize. Online scams and viruses can not only put your computer at risk, but also your privacy, identity, and money.
Don’t rely on free programs. Sure they are better than nothing, but to be on top of the computer scams and viruses software, specialists have to work hard and when they charge just a few dollars per months, this small change is worth it.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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Amazon Trivia since 1994

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Forbes.com wrote recently: “A few months ago Amazon reached what its founder and CEO Jeff Bezos demurely tells me was “an interesting milestone.”  The retailing giant, so ubiquitously associated with books, then music and video, now has tens of millions of products in stock -and a majority are non-media goods: drills, dress shoes, tennis rackets and almost anything else that a human can ship. That turning point might be Bezos’ greatest accomplishment.
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How Far Amazon Has Come

by infographiclabs.
Explore more infographics like this one on the web’s largest information design community – Visually.
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Amazon Prime
After Kindle3, Amazon introduced the Prime Membership, a brilliant move. The average member makes $1,224 in Amazon purchases each year,  compared with $505 for non-Prime customers. The TIME wrote: “Membership in Amazon Prime, which offers unlimited free two-day shipping, has doubled in less than two years. Analysts predict it’ll double again by 2017.
Even more interesting than the growing Prime ranks is what Prime seems to do to subscribers. A 2010 Businessweek story stated that Amazon Prime broke even within three months of launching, not the two years predicted by its creators. That’s because customers spent as much as 150% more at Amazon after they became Prime members. Subscribers not only ordered more often, but after paying the $79 fee, they started buying things at Amazon that they probably wouldn’t have in the past. Since shipping was always speedy and free, members saved themselves a trip to the store for things like batteries and coffee beans.” “In all my years here, I don’t remember anything that has been as successful at getting customers to shop in new product lines,” Robbie Schwietzer, vice president of Amazon Prime, told Businessweek.
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See also: The Hidden Empire, Update 2013, a Slide-Share
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Former executives all have stories about Bezos’ obsessive focus on the customer – and a perfect delivery system. Read the Amazon e-Commerce Success Story by CBS - or hear it directly from Jeff Bezos’ speech.   And here is his advice for entrepreneurs:  
http://www.youtube.com/watch?v=KVZAIss-A-Y.  And who has contributed to Amazon’s success as well?  You and me!  By uploading our books to Amazon.  Let’s pad us on the shoulder too!
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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

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5 Laws Writers Should Adhere

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Sour Lemons

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E-Book authors, bloggers or internet writers: do you know how to stay on the right side of the (copyright) law?  You don’t have to be legally trained or a lawyer to understand the laws that govern internet content and blogging. Here are the most important ones:
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1. Use of images from other websites and blogs
You do not have permission to use just any image you find on the internet.  But how can you legally use images?  You can simply buy royalty-free images and not have to worry about copyright. Or you can ask for permission to use it when you find an image you like on someone else’s website. A sign of good manners and a thank you to the creator is to have a link to his site and/or giving him credit.

Another great source to find free images is to visit the Creative Commons photos on sites such as Morguefile or Flickr. These photos do not have copyright restrictions and show Creative Common attributes, such as “share” or “non-commercial use.”  No matter which photos you use, it’s still polite and shows professionalism, to link to the original web page or give credit to/naming the photographer.
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2. Disclose paid endorsements
Bloggers and internet content writers must be open with the fact that they are being paid to use, promote, or review a product.  Do not claim to be an objective third-party when you are not.  Make it perfectly clear which information is editorial and which is advertising. This also means labeling links that drive to your Amazon affiliates, or building a page that explains all of your affiliates and relationships. Hello BookBub and others in this field!
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3. Deep linking and framing
It may surprise bloggers and internet content writers whether deep linking is even legal.  Deep linking is where you write a blog post and then link to another website in that post. However, you don’t link directly to the homepage: you link to a page buried on the site.  From the perspective of a blogger, it makes more sense to link directly to the page that you are referring to than it does to link to the home page, and then hope the reader can find the information you are referring to.
On the other hand, deep linking and framing are such accepted SEO practices that there is no reason you should worry that someone might sue you if you deep link to their site. In fact, most people encourage the practice since it brings exposure to their site.
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4. User-developed content
Comments, reviews or guest posts on your blog, you do not own the content: – the original author owns it. The best way to deal with this issue is to create very clear terms on how you will manage user-developed content. State in your site’s terms of use: you will take the liberty to do with the comments as you please, or that you will remove them if someone requests it.  You also can require a minimum amount of information so you can avoid anonymous comments or that you will delete comments if and when you close your blog. If these terms are stated clearly and openly, you shouldn’t have much of a problem when it comes to the law and user-developed content.
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5. Protect visitor’s private information
Privacy on the internet is a huge issue and people are worried that their identities will be stolen, bank accounts will be drained or that the government will watch their internet path if they don’t protect their privacy. What is your responsibility when it comes to your user’s information? Of course if you run an e-commerce site, you need to protect their information with secure pages. But what if you are simply collecting an email address?  Have a clear privacy policy on your website. It could be as simple as “We promise never to rent, sell or share your email address.” Or it could be more elaborate, with an entire page dedicated to it, depending on how much information you collect.

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However what should you do when someone steals YOUR internet content?
If you are creating compelling content, someone might take it and uses it on their site. Sometimes they do it without knowing that they are breaking the law. They may even give you credit and link to your website. If you want to protect your work, send them an email and let them know that what they are doing is copyright infringement. If you are dealing with a reasonable person, they will probably apologize and take your content down.  If you’re dealing with somebody who does not comply, you might consider pursuing legal action which might be difficult and expensive – if you did not register the copyright for your content.
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Register and you will receive compensation for legal costs etc.
How can you protect yourself from plagiarism?  Invest $35 in your book and obtain a registered copyright. You will then be able to command a higher claim from a thief of your content/images: you can collect “Statutory Damages”  plus all your Attorney fees.
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You can usually discourage people from taking your content by putting a copyright symbol on the footer of your website so it appears on every page, also your work is protected by copyright law the moment you publish it. Even if you don’t have a copyright symbol, you are still protected.
On the other hand: some authors consider the value of spreading their work through copying to be worth more than protecting and defending their rights.
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Resources:

http://en.wikipedia.org/wiki/Creative_Commons

http://www.jeremynicholl.com/blog/2011/06/13/the-10-rules-of-us-copyright-infringement/

http://business.ftc.gov/documents/bus71-ftcs-revised-endorsement-guideswhat-people-are-asking

http://fairuse.stanford.edu/Copyright_and_Fair_Use_Overview/chapter6/6-c.html

http://en.wikipedia.org/wiki/Copyright_aspects_of_hyperlinking_and_framing

http://www.ala.org/advocacy/copyright/copyrightarticle/hypertextlinking

http://cde.athabascau.ca/online_book/ch9.html

http://en.wikipedia.org/wiki/Internet_privacy

http://savvybookwriters.wordpress.com/2013/06/16/what-every-writer-needs-to-know-about-copyright/

http://baneromics.blogspot.ca/2010/06/user-created-content-wins.html

http://ucc-usa.org/what-is-user-created-content/

http://savvybookwriters.wordpress.com/2013/06/01/re-blogging-vs-copyright-infringement/

http://savvybookwriters.wordpress.com/2013/07/15/outsmart-thieves-of-your-content-part-1/

http://savvybookwriters.wordpress.com/2013/07/15/outsmart-thieves-of-your-content-part-2/

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/ Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 815 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

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Benefits of Becoming a Publisher

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Success-with-Publishing

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Did you write three or more books already?
Congratulations to every author who accomplishes this with lots of perseverance. You really have earned your royalties. For sure, the “Taxman” is as happy as you are. But you also had expenses and should be able to deduct them from taxes that you pay for royalties. For sure you will write more books, so it is almost natural to register as publisher and deduct even more expenses:

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• Computer, printer, fax, scanner, copier and other office equipment
• Furniture, carpet, blinds, cleaning material, cost for a maid etc.
• Telephone, cell, wireless, cable
• Insurances, banking fees
• Software and computer training
• Travel cost such as hotel, car, taxi, plane
• Car payments, car insurance, gas, repairs
• Webhosting, Domain name, web designer
• Writers and publisher conferences
• e-Book conversions, cover design, editing, copy editing, layout and desktop publishing
• Rent / Mortgage and Heating / Electricity etc. for the space you work in – and storage for your books if you go the “paper route”.
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You can find lots of practical tips how to set up your own publishing company and how to distribute your book worldwide in a series of articles here at this blog.  Self-publishing “Guru” Dan Poynter’s book “Self-publishing Manual” describes in detail all the tax breaks.
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Another professional adviser in all things print, publishing and book distribution is Aaron Shepard, who wrote: “Aiming at Amazon” and “POD for Profit“. His great knowledge of book distribution is extremely helpful for newcomers to publishing. A good idea is to sign up for Aaron Shepard’s blog.  Learn more about the process to become a small publisher from these blogs & web sites:

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http://savvybookwriters.wordpress.com/2013/04/09/how-to-plan-your-publishing-business/

http://savvybookwriters.wordpress.com/2013/04/10/how-to-start-your-own-book-publishing-business/

http://savvybookwriters.wordpress.com/2013/04/11/becoming-your-own-publisher-book-production/

http://savvybookwriters.wordpress.com/2013/04/12/how-to-organize-printing-or-print-on-demand/

http://savvybookwriters.wordpress.com/2013/04/13/distribution-of-your-print-book/

http://www.aliciadunams.com/starting-your-own-publishing-company/

http://parapub.com/sites/para/information/produce.cfm

http://www.wellfedwriter.com/blog/

http://booknotselling.blogspot.com/

http://www.bookmarket.com/
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The advantage of business ownership for independent authors far outweights the work involved.  And deciding to write a book means, that you already have decided to be in business. Go for it! What holds you back?

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/     Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 815 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

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Amazon in India, the World’s Most Avid Readers

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Taj-Mahal-in-India
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Who Spends the Most Time Reading in the World?  INDIA  It took the Western world a bit by surprise, that the most avid readers can be found in India. See the info-graphic by Publishing Perspectives. Canada is #21, Germany #22 and the USA #23 …
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David Gaughran wrote:”The Indian market has huge potential: a burgeoning middle class which speaks English and enjoys an increasing level of disposable income. Skeptics might point to high levels of poverty and low levels of internet connectivity, but with a population of 1.2 billion, only a very small percentage of the population needs to purchase devices (or read on existing devices such as lap tops or smartphones) before this is an extremely important market.”
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Forbes.com posted on July 2, 2013:  Amazon’s Perfect Timing for India - Why Jeff Bezos’ late India entry will work to the company’s advantage.  Business Today wrote: Amazon launches India website, begins with books and movies categories.
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Most popular in India: self-help books
Penguin India, for example, has sold 5,000 copies of The Ultimate Visual Dictionary. According to a report published in The Sunday Times, in small towns, encyclopedias and dictionaries are sold by travelling salesman and are often occupy pride of place as the sole book owned by a family.
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The strong market for educational books reflects the fierce competition faced by young Indians when applying for a job or a place in the university. Self-help books, how-to guides and textbooks are considered the quickest way to improve prosperity and social status. Every middle-class family dreams of having a doctor or engineer in the house.
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Children-India
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Reading for pleasure is considered less useful and a novel is a bestseller if it sells 2,000-3,000 copies, a tiny number in a country of more than one billion people.  India seems to be almost a paradise for non-fiction authors!
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More readers
With literacy rising, there are also more reasons to pick up a book: Improving conversational skills, being ‘in the know’, and getting cheaper books.
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More publishers
Penguin India, is celebrating its 25th year in India. Plus there are other big publishing houses such as Random House and HarperCollins on the Sub-Continent. There are also independent publishers, for example Katha Press. And many writers are self-publishing, in print or digitally.
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More contests and prizes
Notable ones are the Hindu Literary Prize, the DSC Prize, Shakti Bhatt First Book Prize, and many others.
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More Festivals
Mumbai has three literature fests, Goa, two. There are fests in Kerala, Kolkata, Hyderabad; and these are just the major ones. Many more literature events are taking place in other Indian cities.
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More authors

Goodreads Listopia presents a huge list of “Best Indian Books” – and readers can vote!  
One more author from India: Fiza Pathan.  Her books (short stories) as well as the new one
Classics: Why we should encourage children to read them  (launch July 2013), 
can be found on Amazon. Poetry lovers go to http://insaneowl.com to read more from Fiza. 

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Classics-for-Children

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Amazon explains:
“Authors can track your book sales to customers in India with the new KDP sales reporting, detailed by country. Digital Books enrolled in KDP Select will be eligible to earn 70% royalty for sales to our customers in Brazil, Japan, and India. The List Price you set for Brazil, Japan, and India must also meet the 70% List Price requirements for sales to customers in these territories. If your Digital Book is not enrolled in KDP Select or you do not meet the 70% List Price requirements, you will earn 35% royalty.”   Let me add this: Authors can enroll in KDP Select (which means their book can be borrowed by Prime Members, and which earns the author more than $2 per borrowed book) but they do not have to use the 5 free days, if they don’t want. 

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Once you are on this website, click on Seminar to register.

Please feel free to check out all previous posts of this blog (there are 785 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

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http://bit.ly/VmtVAS 111Publishing @ Google+

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