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Social Media: Is it a Total Waste of Time?

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Airshow-Acrobatics

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It’s always surprising: when searching on Google for a certain word or topic, I often find our own articles and blog posts, as well as re-posted content from our Google+ sites on Google’s first page. This very high ranking on Google’s Search Engine means that users find easily our content. And if YOU, as an author, write a lot of posts, blog articles etc. – always with a link to your website or Amazon author page – you will be high in Google ranking too and more people will learn about your books.

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Total Waste of Time
Authors flock to Social Media sites to get the word out about their books. However, many writers see it as a waste of time and would rather write on their next book. Smart authors combine the best of the two worlds and post small snippets of their writing or interesting details of their research on Google+ posts. Think about it: if you combine your Google+ page with your Twitter presence, explained here in detail, you post only once on Google+ and it appears on Twitter as well. You save 50% of your time on Social Media!

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Your Goal for Being Online:
Unless you have ten-thousands of dollars every month to spend on advertising for your book, you might use the more subtle way of book marketing and meet your readers online on Social Media sites. But what would your (potential) readers be interested in or want to hear from you? They certainly want to learn more about you as a writer and they want to learn about your books and get samples of your writing. It means you can do what you like most: WRITING and at the same time give your potential readers and buyers of your book reasons to follow you and tell others, or re-post and re-tweet your content.

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Use Your Creativity
Authors often ask: “what should I post on Google+ or on Social Media sites in general?” Nothing easier than that. You can use every word, every fact, every location or scene in your book to write a short post, blog or even a long article. Even novels, such as a Science Fiction story has lots of potential to be used to write short articles. Just one example: I recently thumbed through a clients’ book and found on the first page, under acknowledgements, that she thanked the police chief of her town for giving her a tour and explaining her certain laws when she did the research for her book. Her meeting with the police chief and each one of the laws she learned about, could be the topic of a short article or blog!

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For Authors: It’s a Must to Be on Google+
Google has been using Google+ to discover new content, and many authors have discovered that URLs (links to their sites or articles), but also posts that they commented and shared on Google+ are indexed very quickly – and they find themselves often on page 1 on Google’s search results – one of the main reason to be on Google+ or to post on Google+ communities.
Compare this to Facebook, where privacy settings and restrictions on data sharing, make it rather often impossible for posts to never be crawled or indexed by Google at all. Unlike Facebook, which hides data from Google, or Twitter – which directs Google not to follow most of its links – Google+ data will be immediately and fully accessible on the Internet and readers can find you and your books easily. Each post on Google+ acts like a mini blog post and adds highly share-able, link-able context to the search engines. Last but not least: Don’t miss to link to all relevant profiles from your Google+ “About” page.

To sum it up:  Use your research and your manuscript to write lots of blog posts, articles and Social Media content and post it first on your Google+ page.  Combine your Social Media sites, linking to each of them.  Post with one click on several of your Social Media sites, which can be done by using scheduling sites, such as Hootsuite.com or Shortening Sites, such as Bit.ly. This is just for posting your articles – not for directly connecting with your followers or readers. The time you save when linking your Social Media sites is not only time you save to write, but also some time you can spend to connect directly with your readers!  Social Media = Social Networking.

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More About the Benefits of Google+

http://savvybookwriters.wordpress.com/2013/12/17/how-to-get-your-author-page-on-googles-page-1/

http://savvybookwriters.wordpress.com/2014/02/25/5-tips-for-a-successful-google-presence/

http://savvybookwriters.wordpress.com/2013/09/21/3-top-reasons-to-be-on-googles-page-1/

http://savvybookwriters.wordpress.com/2013/09/01/15-reasons-to-be-on-google/

http://savvybookwriters.wordpress.com/2013/01/25/how-to-get-more-followers-on-your-google-page/

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars   Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing
http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+
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Why You Need Beta Readers


Why You Need Beta Readers and Where to Find the Best
Guest post by Lauren Sapala
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Beta-Reader
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In the tech world “beta” means something that isn’t finished yet; a product that’s still in the testing stage. Authors have now commandeered this term for their own, using it to describe the first circle of readers to review the finished draft of a manuscript. So what’s the difference between giving your novel to a beta reader instead of your friends or family? Well, other than honest, objective feedback (which is one of the most valuable things any writer could ever ask for) the chances of success for your book go up enormously.

The ideal beta reader is usually another writer, and preferably someone who is interested and familiar with the genre in which you are writing. Getting feedback from another writer means you’re much more likely to receive concrete suggestions for improvement, along with comments on what is and is not working. Having a writer as your beta reader also gives you the chance to enter into an exchange. After they read for you, you can read for them. As you examine the weak spots in another’s manuscript with a detached eye, you learn how to logically approach the problems in your own.
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Bringing on beta readers, in short, helps you become a better writer.
So where do you find them?

Your Own Writing Group
Most creative writing groups focus on critique, and due to time constraints, each member is usually only allowed to submit a few pages at a time for feedback. Beta readers, on the other hand, should be reading your entire finished manuscript.
Ask around within your current writing group to see if anyone else has finished their novel and if they would be interested in doing a beta reading exchange with you. Since it’s a trade, both of you will benefit. And since it can be done in off-hours, make it clear that it won’t interfere with the regular meetings of the group.

Google+
Social media doesn’t have to be all about self-promotion. Google+ offers a variety of excellent communities for writers looking to connect with like-minded individuals. The Writer’s Discussion Group has over 14,000 members, and if that sounds too overwhelming for you, smaller communities like Poets of G+, Aspiring Authors, and Writers, Authors, Bloggers are always open to new people too. You can browse around the different communities to find beta readers, or make a post of your own asking for volunteers.

MeetUp Groups and Workshops
If you live in a metropolitan area, Meetup.com offers a dynamic assortment of options for writers. You can find workshops and writing marathons, as well as gatherings dedicated solely to beta readers. This is a great avenue for those writers who prefer face-to-face interaction, and who are also open to meeting new writer friends. If you don’t see a beta reader meetup listed for you city, you might think about organizing your own.

Online Writing Forums
For writers looking for very specific feedback from knowledgeable readers (in the genre of hard science fiction, for example), online forums are an efficient way to find them. Because participants tend to cluster around particular topics of interest, writers can post their call for beta readers in the area most relevant to their style and content. Writers’ Café, the Next Big Writer, and WritingForums.org or Wattpad.com are just a few of the online resources available that can help writers connect.

After you have found your handful of promising beta readers, make sure both of you have the best experience possible. Be clear on your expectations. Tell your beta readers exactly what you are looking to gain from their feedback, and exactly how detailed you want them to be.

Remember, beta readers are not editors. Their function is not to correct your work, or make any actual changes. The goal of bringing on a beta reader is for you, as the writer, to get a view of your own work through a reader’s eyes.

And that, for every writer, is truly invaluable.
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About the Author
Lauren Sapala is a writer, writing coach and blogger at www.laurensapala.com. She blogs about writing, creativity, and finding and holding onto one’s inspired passion in life. She currently lives in San Francisco, is working on her fifth novel, and in her free time facilitates the writing group she founded, “Write City”.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $ 159 for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are 880+ of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and to StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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100 Years of Change

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An interesting look at life as it was back in 1913 compared to life today.

Maybe some ideas if you write historical novels?

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Celebration and Gratitude for 200.000 Blog Readers!

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Celebrating!

Celebrating!

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A big THANK YOU to all my blog readers of the last two years who learned about publishing and book marketing from almost 770 blog posts!!!  Today, the 200.000th  reader logged into http://savvybookwriters.wordpress.com.  A reason to be really grateful! Even if it is only hobby, or better a mission to support author-publishers. Thanks for subscribing, for coming here day for day and for recommending this blog to your friends and fellow writers – or to even re-blog it.
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Thanks for writing these comments
– of which 99% are praise and encouragement. Sorry to all of you who did not (yet) get a reply: I really appreciate your comments a lot! And I am extremely thankful for such a loyal following. Please bear with me : ) even when I am not answering immediately. I really enjoy writing these tips for authors and if I would have the time, I would write even more, and answer your comments faster.

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Soon this blog will invite all readers to sign iup for a newsletter
with even more in-dept information and also news of free or
reduced books. Let us know if you want your book promoted
on free KDP
days or 99-cent promotions.

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Celebrating 200.000 Readers

Celebrating 200.000 Readers

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Again, thanks for subscribing to this blog and for all your comments and your loyalty and I hope, you will gain lots of encouragement from reading these tips and you implement them into your publishing and book marketing career.

Doris

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 760 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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6 Social Media Sites, Essential for Writers

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Winter/ Deutschland

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Going through my list of tweets for the day, I paused at this one:
1. Why engage in yet another social media when I am already on Twitter, Pinterest & Facebook ?
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It reminded me of other statements from new writers, I hear on a daily basis:
2. None of my friends is on Google+ …
3. I have a website, why should I additionally have a blog?
4. Writing my book, I don’t have time for all these Social Media…

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Answer for question 1 and 2 – Google+
This says it all: Google+ = Google, the famous Search Engine… You don’t join Google+ to meet your friends and family as you do on Facebook!  You join to improve your Search Engine Ranking: As the main search engine, Google indexes and ranks its own site much higher than any other content. Google+ posts – with a main keyword in the first sentence / title – will rank well in Google search and often show up on the first page, for a long time.  And now Google+ outranks Twitter as no. 2 social network, having more active users than Twitter!

On Google+ authors can create a separate page for each of their books. You have immense space to show images, such as your books cover, even if it has 36 MB and you can show your book as often as you want. More reasons to be on Google+ can be found in a former article: “7 Reasons Why Google+ is Perfect for Writers

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Answer to question 3 – Why should I have a blog?
Your website is something very static. You usually don’t do many changes or new content writing. A blog – either on your website – which would increase SEO – or on WordPress or BlogSpot is adding constantly new content. This means search engines index your blog site higher.
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Writing is fun – why else would you have written this novel!  As a writer, it is only a matter of minutes to write a blog post.  And you don’t need much fantasy to come up with topics. You can write about, well, writing, your writers life, the publishing process, what you have learned about marketing your book… the subjects you can write about are endless.

An important reason for a blog is that you can use snippets from the content to fill your social media sites. For sample: use one sentence and a link to your blog and post it as a tweet.  Readers see your post and click on your blog or website – and voila! they learn about your book. Here are two samples from the blog page you are just reading:

Author of “The Wolf’s Moon” Patrick Jones, in an Interview, talking about the characters in his book http://wp.me/p1uIFg-1il

9 Compelling Reasons to Get Marketing Help, Boosting Your Books Success
bit.ly/X3rwul
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Readers and fans have a reason to come back to your blog, as often as you write a new post, and will re-tweet your blogs and spread the message about your book. Plug-ins and share buttons automatically send your blog posts to all your social media sites.
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Answer to statement 4:
What you are just reading here, was automatically send to Google+, Facebook, Twitter, Pinterest, Stumbleupon, Tumblr, Reddit, Triberr, Yahoo and Goodreads – at the same moment I hit the “publish” button! I don’t need to go to all these sites to fill them with content. What more could you wish for? Writing one blog post, it can be as short as 300 – 500 words an it will be found all over the internet! You certainly can add more Social Media sites to your blogs sharing button, to spread the word even more.

Your post is yet sent more often among Social Media sites:

  • Google+ can send your post automatically to Facebook and Twitter, I wrote in December how authors can set up this function. 
  • Twitter gets feeds from Google+ and Pinterest, among others
  • Facebook for sample gets feeds from Pinterest and Goodreads and your blog
  • Pinterest feeds Twitter and Facebook

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SUMMARY: To have maximum exposure for your book and you, as an author, and to save lots of time, join: 

  • Google+
  • Twitter
  • Goodreads
  • Facebook
  • Pinterest
  • Write a blog.

How to get more followers on your social media sites is explained in one of last months’ blogs, and also at How to Get More Followers on Google+
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Be very selective when choosing followers:
You want READERS and REVIEWERS as followers. NOT your friends. Type into the search functions on top of these pages: readers, book lovers, book worms, reading, love to read etc. to find the right people as your following.
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One last tip: Set up a second page on Google+, Twitter, Facebook and Pinterest – only for your book. Separate it from your existing private presence.
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Part of our Book Marketing package we offer, is dedicated to help you to create or improve your reader community platform, such as:

  • create an attractive media presence
  • increase the amount of followers
  • learn how to connect all these sites 
  • and how to save time on Social Media

Find out how else we can help you to have more success  for your books and more fun in marketing.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

Don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks

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2012 in Review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

What a lovely idea!  I was totally surprised … : )

Here’s an excerpt:

19,000 people fit into the new Barclays Center to see Jay-Z perform. This blog was viewed about 100,000 times in 2012. If it were a concert at the Barclays Center, it would take about 5 sold-out performances for that many people to see it.

Click here to see the complete report.

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CELEBRATING !!! 100,000 Readers on this Blog

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SummervilleSS.

    • 100,000 all-time
    • 248 today
    • 582 views on your busiest day, December 4, 2012

A big THANKS to everyone of my readers here on SavvyBookWriters .  Today is the big day for this blog: The first 100,000 reader mark is reached.  What a number!  100,000

Thank you for signing up, thank you for commenting on the blog and through social media, and thank you to the guest bloggers on this site!

I couldn’t  imagine this in April 2011, just one and a half years ago, when SavvyBookWriters started very slowly.  Sometimes, there where only five or ten blog readers a day, no wonder, as I had no social media presence whatsoever.  And I must admit that English is not my mother language and I often struggle with my writing. But writing every day improved it – I hope.
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Two things helped, and they will help you as an author of books as well:

  1. Persistence – don’t give up, even if you have a very slow start
  2. Get enough audience, join Google+, Twitter, FB, Goodreads …
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My goal for future blogs is to bring you fresh and valuable information. Take advantage of these free tips on publishing and marketing your books and subscribe, just click on FOLLOW.  As a blogger feel free to re-post one of the 620 articles that you think are useful for your own readers. Yes, and interesting guest blogs are certainly always welcome!

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing
or here:

http://on.fb.me/TvqDaK

http://pinterest.com/111publishing/

http://www.amazon.com/dp/B008Y15YYO

https://plus.google.com/113988101794370708359/posts

http://www.stumbleupon.com/stumbler/111publishing

http://www.goodreads.com/review/show/429942674

http://chime.in/user/ebooksinternational

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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