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Category Archives: Book Sales

17 Bestseller Tips – from Trade Publishers

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Bestseller-List

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If you ever see Marketing and Advertising from traditional puplishers, it’s for their Bestseller authors only, such as: Advance Book Reviews, posted on their book’s cover, Book Tours and Signings of celebrity authors, media coverage including reviews, speaking engagements, and placing at major bookstores who report to Bestseller lists.  How can author-publishers use the methods of global trade publishers to promote their self-published books?  You don’t need to travel to the Frankfurt Book Fair in Germany, like Johannes Kepler did in 1620 – yes, self-publishing was en vogue already four hundred years ago!

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7 Million Self-Published Titles:  Stiff Competition
Since 2010 roughly 7 million new self-published books appeared, almost all at online retailer’s websites.  And these titles will be offered for many years to come, as most of them are in digital format. The “gold rush” seems to be over and self-publishing has been dropping almost 50% per year, obviously “separating the wheat from the chaff”.  You’re not a New York Times bestselling author. You don’t have a publicist. And your Amazon sales numbers are awful. Should you quit writing books?  No, absolutely not!

For those of you who want to succeed at self-publishing, use also some traditional marketing methods, create a Business Plan and a Budget, including anywhere from 5-10% for your overall book marketing, including website, paying for IT help, designer, or Google ads.
Traditional publishing uses multiple ways to promote. Self-published authors attempt to market their books to the entire world via Amazon, social media, and their website it seems.  Publishers select books in order to stay in business, and also to determine what the publishing house’s identity is.  Here’s how you can copy traditional ways to market – adjusted to self-publishing.  One step at a time, but continually every day – split in small tasks.
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1. Start Early
Market Research – the very first step to do!  An editor will need to make a case that the book fills a market need. And to do that, the publishing house will look carefully at what’s out there. Has the competition a recent publication in this sub-genre? Does it have similar scope? Is it widely available?

Authors, and especially self-publishing authors need to study their competition carefully too:  Read their books, study book covers, pricing, reviews, and the marketing of competing books. The most powerful and essential steps you can take toward promoting your book begins long before the actual writing of the book. At least two years before the book is published, start building a network of supporters and reviewers.
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2. Print!
Traditional publishers concentrate on print books, which still make up for about 60% of the book market, depending if you look at book sales numbers or revenue per book.  Audio Books: The audio-book market is certainly growing, and Trade Publishers are not only investing in digital (even so it took them a very long time) books, but also in audio-books.

E-book authors might be happy with their sales on Amazon, Apple, Kobo or Barnes & Noble. You might have even turned it into an audio book. But the questions for a “real” book, paper back or hard-cover copy from conservative friends or elderly family members are nagging… And wouldn’t it be nice to walk into a Chapters or Baker & Taylor or one of these rare independent book shops and see your book in the shelf?  You will not earn a fortune, not even a living, but for a couple of months it is a nice pocket change. Only months… yes, because longer than this, barely any book will stay in the book store, unless it really is a bestseller and gets re-printed. If you go the indie route and choose for example the POD services and worldwide distribution through Lightning Source, (provided you have at least 3 books to be considered a small publisher) your book is printed on demand and will never get discarded (good: no-return-policy in POD worldwide distribution). See this article How to Distribute Your Book Worldwide.
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3. Book Sales at many outlets
Imagine you could buy all books from Penguin only in one book chain… Publishers distribute their books to as many outlets as possible, to brick-and-mortar stores, independent book sellers, mass markets, online book sellers, even via Affiliate programs.

Authors: Sell your books, e-books and audio-books not only through Amazon, but as well on Barnes&Noble, Apple and Kobo websites, to have your “eggs in more than one basket”. And don’t forget the potentially huge potential market for hardcover books, selling them to libraries all over the country!  However, there are way more online retailers for e-books and books than just Apple , Sony, Diesel, Kobo or Barnes & Noble.  Sign up with a book distributor / fulfillment company for your print-version of the book. Distributors mostly require just three books to be listed as a publishing business, and if authors have not written three books yet, they can band together with other authors to reach this minimum.  Traditional publishers and the books of their authors can be found on Bowker’s global database of books.  How to get into “Books in Print”, a worldwide database and to register your book for FREE! with Bowker is the topic of another blog posts.

Books available for future publishers:  Aaron Shepard has written two books about the topic of book distribution: POD for Profit and Aiming at Amazon, both contain very detailed information for small publishers. Another great source is Dan Poynter’s Self-Publishing Manual, a classic publishing guide-book.
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4. Sell books to Libraries
All traditional publishers sell their books to libraries.

According to statistics from the American Library Association and the Book Industry Study Group, libraries yearly purchase books for nearly $2 billion. But not only books, also audio-books and other forms of publications. Around 95% from major publishers.  Imagine, you sold your $15 book at a 50% discount to only 10% of these libraries, you will earn more than $75,000. But how can you tap into the lucrative library market?  It is explained in detail, including valuable links of wholesale companies who sell to libraries, on SavvyBookWriters here and here.
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5. Book Shows & Fairs
Representation at the applicable trade shows includes bookseller trade shows like the Bookseller Expo America (BEA) or one of the regional bookseller shows, like the New England Booksellers Association, Book Shows for the Library Association (ALA) and certainly the world’s most important, the Frankfurt Book Fair in Germany every October.

Which Book Fairs or other Literary Events will you attend in the coming months to present your work?  How to organize your participation and how to attract visitors is explained in detail in this blog post, pointing out the do’s and don’ts at book fairs.

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6. Book Signings
An author tour can take various forms. Two weeks of travel, flights from city to city, an author appearance every day, twice a day if possible.  Publishers often make their choice on the basis of three factors:  if the book can sell in quantity in bookstores; if the book can be reviewed in newspapers, not simply journals;  and if the author is presentable.

How you can organize your own book signing is explained in detail, even with a time-table, here on this blog post at SavvyBookWriters.com/blog
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7. Book Clubs
Traditional Book Publishers sometimes sponsor book clubs, or invite them to participate in a contest, such as the one offered by Random House of Canada “Book Clubs are Beautiful”.  Members suggests four or five books that they must have read and then the voting and lobbying begins until they’ve got their list. member suggests four or five books that they must have read and then the voting and lobbying begins until they’ve got their list.

Authors on the book clubs list have attended a meeting or contacted them by phone or email. Writers can find easily contact addresses of book clubs via Google. Offer them a free copy of your book, just as big publishers do. Don’t overlook virtual book clubs at Goodreads, Wattpad, Bibliophile etc.
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8. Writing Contests
Many published authors compete in writing contests, and publishing houses sometimes organize contests.

How to Get More Readers from an Award:  Publicity around a book award will boost your book sales. Contests are a great way to hone your craft and show the world how much better you are than other writers. Winning a book award for your self-published fiction or nonfiction book is a great way to gain recognition and approval. You will not only see an increase in your book sales – if you market it well – you also can add the award sticker to your cover and mention the achievement on your back cover, in your books’ description, and in all your marketing and promotions – online or offline. 25 Writing Competitions You Should Enter
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9. Content Writing for magazines & newspapers
World-famous bestseller writers from big publishing houses, such as Ernest Hemingway, Margaret Atwood, Tom Chiarella, Gloria Steinem and Stephen King did it: Writing occasionally short stories and magazine articles – before blogs became fashionable.

Your book has been launched months ago or even last year. NOW readers need to see something NEW from you. It doesn’t need to be a whole new book:
The three main assets you have already
– your writing skills
– the content you already penned
– the research you have done for your book(s) can be used to write at least 20 – 30 articles or blog posts – and if regularly posted on Google+ it is raising your Search Engine Ranking on Google tremendously.

More benefits of writing content:
– it is a subtle way to promote your book
– you receive valuable back links to your website or blog
– you will have lots of possibilities to post on Twitter, Google+, Pinterest, Facebook.
– include links to your articles in email newsletter (that you hopefully send out regularly to your readers)

Post these articles on your blog or contribute guest blogs to other sites that are focused on the same topics as your book.
Content is used to draw in your ideal readers / reviewers, it will link to your book sales page or your website and it helps a lot to build a platform. Last but not least it gives you a lot of material to post and to tweet. The result: you will increase your exposure, show your writing skills, grow a loyal following and attract reviewers – in one sentence: you will achieve success with your writing – and in many cases, even get paid for it.
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10. Press Kits on your website
Bestseller authors at traditional publisher have the support of the publisher’s in-house (or out-sourced) publicity department. How much publicity support depends on many factors, but there are the basic elements that a publicity department will likely provide:  Book Press Materials.  Near publication date, the book’s publicist will email the electronic version of the press kits to a large number of applicable editors and producers to garner interest in the book. Book Media Follow-Up is the next step. The book publicist will follow up with any media outlet that responds to the mailings or e-mailings, will mail additional copies of the finished book, and will make additional calls or emails to other outlets to remind them the book is in their in-box.

To get the word out about the upcoming book launch, to receive positive articles in newspapers., magazine, book blogs, or to get interviews, writers should professionally deal with anyone who could tout their book – not only national press or TV.  Don’t make these common errors:  Not having a press page on your website for example.  Unfortunately most writers are not aware that journalists, bloggers or radio hosts need a bit more information than what they see on your Amazon page. And they won’t just copy and paste your “about the author” or the description of your book on the sales page. Check out Stephen Kings website, see how he organized his page for the media, where journalists can download high-resolution press photos.

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11. Advance Book Reviews in magazines and newspapers
Did you ever wonder why brand new books had already reviews?  New author-publishers can learn a lot in book stores:  Check out how professionally published books look like: Many of these trade books have either on their back cover (paperback) or on their binding flap (hard cover) several snippets of the book reviews, as well as endorsements from bestselling writers or other professionals, that were already written before the book was printed.
Traditional publishers may budget anywhere from fifty to several hundred “free and review” copies. Advance Review Copies (ARC’s) are what they send out half a year before book launch date.

How these pre-editions Galleys) are produced and to whom they should be sent is explained in How to Get Reviews Before Your Books Launch.  Prepare your book review query well in advance and learn what to avoid when pitching to reviewers.  Valuable tips can be found at Prestigious Reviews and How to Get Them.
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12. Radio Interviews
Bestseller authors often appear as guest at TV or radio stations. Publicists for major publishing houses have longstanding contacts to their editors and arrange interviews for bestseller authors.

Authors can go the same route, starting with internet radio stations, such as this one: The Book Report.  Don’t forget when you plan the marketing of your public events, to announce it for free on Google+ and on Goodreads, use their free Event pages.

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13. Speaking Engagements
Keynote Speakers and Motivational Speakers get handsomely paid, often $10.000 to 15,000 for a two-hour speech!  Most celebrity authors, found as speakers, are writing Non-Fiction books.

Speaker agencies, or organizers of Writers Conferences are the best approach if you want to earn more with speaking engagements than with your book.  If you are really serious about publicly speaking, join first Toastmasters.com and then the Certified Speaking Professional Association where you can get certification in public speaking.

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14. Foreign Rights
Basic subsidiary rights that publishers contract with their authors include translation into foreign languages, foreign rights, and reprint of selections by other publishers, just to name a few. An American publisher may also license a book to a British house for separate English-language publication in the UK and the Commonwealth

Foreign Rights  as well as translations into other languages can be a great way to leverage the value of your manuscript – but don’t expect big numbers right away. Additionally, it will add an international, professional image to you and your books. Revenue will be an advance and approximately 6 – 10% royalty of the retail price, minus percentage for the agent. Try to get the highest advance possible. It’s also a long-term project as it takes around 18 months until the book is translated and finally available online and in bookstores – and another half year for royalties to arrive.
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15. Bookstore Placement
Placement in bookstores, both chain and local (especially bookstores that report numbers to the Bestsellers List)  William Germano explains in his book:
Trade publishers’ marketing departments issue all kinds of catalogs to promote books—ones you see and ones you won’t unless you’re a librarian or a bookseller. The trade catalog is a publisher’s principal tool for making sales to bookstores.  Publishers with two trade catalogs bring out one per publishing season. The fall season usually begins in September and continues through the winter. The spring season begins in February or March, and continues through the summer. Books to be announced in a catalog must be securely in place at the publishing house up to a year ahead.

For those of you who want to succeed at self-publishing, use also some traditional marketing methods, create a Business Plan and a Budget, including anywhere from 5-10% for your overall book marketing including your website, paying for IT help, designer, or ads.

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16. Placement of books in big box stores
Wandering into a Walmart or Shoppers DrugMart outlet, you will most likely find close to the entrance / cashier desk the shelves of magazines and books, often from Bestseller authors. Big publishing houses sell tons of books to these big box stores – at steep discounts I must add.

If your books are selling like hot cakes, consider selling in bulk too.  Book wholesalers or websites such as ChainStoreGuide.com and TheSalesmansGuide.com, provide contact information for hundreds of buyers. You could also visit the websites of your most coveted outlets. Target even maintains a “vendor hotline” to answer questions by phone. However, be aware that having at least a dozen books is the minimum before you approach buyers at big box stores. They will not order single titles. If you have a book that should go into a specific department, for instance Sporting Goods, Electronics, Childrens, etc. contact your local store manager and ask who the buyer is for that specific department.

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17. Book Sales Page
Many big publishers and major online retailers sell from their own website print and digital books – and so can you!  How?

Get all the information you need to start selling your books from our former article:  How to Sell Your Books From Your Own Website.
Make at least 30% more on your books. Get your revenue immediately and get to know your readers, a very important point for your future marketing and to keep in contact with your customers.
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Conclusion:
This is just a small selection of the many book marketing activities that authors can copy from major publishers – beside Social Media networking.  “Just Because You Wrote a Book, Readers Won’t Line Up To Buy It!”  Yet, authors who take their publishing endaveor seriously and work as hard on their publishing business as they do on their writing, will always succeed. Read this article regarding the “Book Sales Plateau”.
Find many more detailed tips and links to all aspects of author-publishing and book marketing at SavvyBookWriters, especially how you can act like a professional publisher and take your books to the next level.  Remember that you don’t have to do all of this at once!

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,100 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

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http://www.111publishing.com
http://www.e-Book-PR.com/
http://www.international-ebooks.com/
http://bit.ly/VmtVAS 111Publishing @ Google+
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How to Get Your Book into Stores

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Books a Million

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Getting your self-published book into stores is one of the toughest nuts to crack when it comes to author- publishing, compared to how easy it is to get your print book into Amazon, Barnes&Noble or Apple. And then there are discounts, returns and commissions… not to speak of waiting times till your invoice is paid. Book distributors & wholesalers will take care of all this – for a price.
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POD print and distribution
For small amounts of print books, say less than 2,000 books, an author is better off to have it “printed on demand”, done by CreateSpace or by LightningSource, who are also the distributors. The printing might be higher priced, but you can decide on discounts and there will not be any returns from book stores for unsold books, which can be costly. POD produces only after receiving orders.
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Distributors
Let’s assume your book sells like hot cakes and you would like to have it distributed to book stores. So, how to find a book distributor? And should you go with a big, national or a smaller distributor?
An advantage to small distributors (often specialized in certain genres) is that they often know their bookstores better than larger distributors. The orders tend to be smaller but more realistic. Returns with larger distributors to bookstore chains can be very high: 30% returns is expected, but it can be as high as 70%.
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Partner With a Medium-sized Publisher
Another option is to make an arrangement with a medium-size publisher who already has a distribution deal and a sales team. For a percentage of the sale, they could include your book in their catalog, which goes out with the sales reps to book stores across the country, and their sales team will present your book. Some publishers may want all the attention for their own titles, but some may like the idea: there’s no printing cost for them, for instance. Their catalogs are produced 5-6 months in advance.
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Booksellers are Reluctant to Stock POD
Most booksellers will generally not stock Print-on-Demand books because they can’t return the book if it doesn’t sell and the percentage they get is lower. Printing one book at a time is more expensive per book (usually twice as expensive) than publishing a few thousand. That’s why many self-published authors can’t get their books into the large chains. It’s all about non-returnability. Bookstores only order the blockbuster titles they know they can sell. Books-a-Million, one of the book store chains, for example states it does not allow POD books into it’s stores at all.

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Many large US Book Distributors won’t take you on before you have at least five to ten books in print.
 They might also want you to have a sales team who will present your books to booksellers, to show that you are willing to move those books. They also prefer a contract for a certain number of years. Another issue with full service distribution is that they take a minimum of 20% commission, but it will often be closer to 30% if you’re a small publisher. Check them out before signing with any book distributor. Talk to their customers (both publishers and bookstores) to verify they would be a recommendable company for you to work with.
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Selection of Book Distributors in the U.S.A.

Small Press United

Publishers Group West

Partner Publishers Group

National Book Network

Legato Publishers Group

Independent Publishers Group

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Be Aware of these Book Industry Distribution Arrangements

  • Discounts: Bookstores get ($8 when a $20 book sells) or in percent, a 40% discount from the distributor, big box stores often get 45%.
  • Returns: Bookstores can return books back for credit against future orders, on average, about 30% of their initial sales might be returned. Paperbacks are not “stripped” so they can be shipped out again when another bookstore orders them. However, distributors may charge for warehousing of returns.
  • Commission: Sales reps work on commission and only gets paid when books “sell through” (sold to the consumer). The distribution company also works on commission, which is one of the reasons they are so picky about taking on non-validated clients: if the books don’t sell through, they lose the money they have spent storing and shipping the books, their commission is usually 25-30% ($5-6 on a $20 book).

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Direct Sales via Your Website
There is an even more lucrative way to sell your print book and distribute it: through your own website. You keep 100% of your revenue, and you know exactly who bought your books. Valuable data that you can use for promotion of your next book releases. The only “work” you have, is to stuff envelopes and ship your books once or twice a week – or more if you sell a lot. Setting up a PayPal account and an ordering form on your website is pretty easy. Direct selling means that you can make almost three times the amount per book than you can make, compared to a sale through traditional bookstore distributors.
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Book Fairs
Comb the Internet and regional newspapers for Book Fairs. Rent a booth or share one with other writers and have fun to meet readers in person, sign your books, maybe even meet library buyers and book store owners – and keep 100% revenue. Authors could even band together and exhibit at national and international book fairs, such as New York, Edinburgh, Leipzig, Bologna or Frankfurt. If ten or more authors for example share the cost for exhibition, travel and accommodation, it seems to be visible.
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Consignment at Bookstores
Some local independent bookstores will take books on consignment. A 60% to you, 40% to them split might seem a bit unfair to the uninitiated, but it’s the standard in the book trade. If sales are really good, some bookstores will offer to buy your book or you offer it to them which saves on paperwork and hassle. In this case you might offer them 50% discount.
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e-Book Distribution through Kobo
Kobo has partnered with the American, as well as and British Booksellers Association. 3,000 book stores, including 1,000 independents, in the UK and Ireland will carry Kobo’s e-readers in the future and sell e-books directly to Kobo users.  Participating stores will receive a commission of every sale.
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Fazit:
Small publishers and author-publishers with at least 3 books might be better off with LightningSource / Ingram and CreateSpace combined – until their book sale numbers are into the several thousands – also due to the print on demand possibilities that both companies offer.

Lightning Source connects you with the world’s largest distribution channel of book wholesalers and retailers. In addition to distributing books through their parent company Ingram Books, they print to order, which means, your book is printed and ready for shipment in 12 hours or less. With over 30,000 wholesalers, retailers and booksellers in over 100 countries your titles will gain the maximum exposure.

Lightning Source / Ingram work  with over 28,000 publishers of all sizes around the world. They deliver digital, print, wholesale and distribution services through a single source, and makes it easy for you to reach more customers in more places.

CreateSpace has slightly lower print on demand fees and set up fees per book, but it doesn’t get you into Ingram worldwide distribution. They offer something, called the Expanded Distribution Channel: “the “potential” to distribute your book to a larger audience through more outlets including: retailers, bookstores, libraries, academic institutions, wholesalers, and distributors.” Well “potential” which means actually nothing! If a bookstore is really willing to order a single book because a customers wants it, they will deliver…
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Whole Sale and Book Distribution in USA

  • BCH Fulfillment & Distribution – BCH is also a vendor for Ingram, Baker & Taylor, Amazon and Barnes and Noble. BCH offers 24/7 telephone order taking, an on-line catalog, representation at major trade shows, and more.
  • Atlas Books - Distributes online, via wholesalers, and commissioned sales reps. AtlasBooks is the distribution and marketing arm of the BookMasters Group which represents small to mid-size publishers.
  • Midpoint Trade Books – works with small and medium size publishers. No catalogs, so they can take on new titles any time of the year.
  • National Book Network – Distributes for 85 publishers, they offer Print on Demand, starting at 20 books
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Book Whole Sale / Distribution in Canada:

  • North 49 – trade book wholesaler with an inventory of over 3000 bestselling books from more than 500 publishers from Canada, UK and USA
  • Librarybound – a wholesaler delivers Canadian books to libraries (fulfillment orders only, no warehousing)
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More resources:

Distributors and Wholesalers, compiled by IBPA, Independent Book Publishers Association
https://www.ibpa-online.org/resources/distributor-wholesalers/#.UWlwW7VO-So

Create Space Vs Lightning Source
http://write2publish.blogspot.ca/2011/02/why-create-space-is-better-than.html

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How dealing with Lightning Source exactly works can be learned “by the book”, actually two books, written by Aaron Shepard: “Aiming at Amazon” and “POD for Profit: More on the NEW Business of Self Publishing”.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,070 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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12 Amazon “Countries” in One Link

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World

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With the limited 140 characters on Twitter for example, character space counting is necessary.  To reach your potential worldwide readers, you have to tweet the link for each country separately. For some reason Amazon divides the world by countries and has separate platforms for each country, the wonderful Word-wide-Web seems not to exist for them…

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Great Amazon Link Shortener
A smart software developer created a program that lets you send out one link, and no matter where your readers are, they come to their own countries’ Amazon website, even though you give the link as viewbook …. It works great. Try it out with our own Amazon sales link. Just sign in with the developers site: http://www.viewbook.at, which is converting into http://www.booklinker.net/

Viewbook provides you with a link, which sends the customer to the Amazon site in your country, via their (viewbooks) site. It is a seamless process, and the customer doesn’t realize that it is happening. This is great for using on Twitter, as it does not matter where your potential customers live, because once they click on your link, they’ll be taken to the most appropriate Amazon store.
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Track the Progress of Your Link
Another great feature provided by Viewbook.at is the ability to track the progress of your book links.  Each link you post on Social Media gives you an estimate of how many clicks the books are receiving, and the countries they are coming from.  Two more companies currently offer a similar service: SmartURL and Georiot.

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Pro and Con’s
Yes, the service is free, or at least almost, as Viewbook is an Amazon affiliate and this way they receive a tiny commission from Amazon, for a $2.99 book about 6 cents.  If the customer orders more items within 24 hours through this initial Viewbook link certainly more. However, if you are an Amazon affiliate, you will not receive a commission on the sale of your book – Viewbook.at will receive this small amount for their great service.

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To Link or Not to Link?
On the other hand: you might even sell more, as more potential reader learn about your book by way of the “translation” of your sales page link. Your royalties will not be affected in any way. This single global link to many countries is really a superb invention, reducing lots of customer barriers, and it might improve your overall sales a little bit. There is some discussion on the Internet about Viewbook’s affiliate programs, on the other hand, if customers order free or 99cent books through referral of BookBub and similar services.  BookBub receives a commission too – on top of the hefty ad fees they charge for sending out a newsletter with advertisers’ book campaign info with a single click. That’s all they do!  I have never heard someone on the net discussing these affiliate commissions.
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I personally think the “worldwide” link helps book sales more – if you are not already an Amazon affiliate yourself.  And you can certainly use both links, your “old” ones from Amazon for each country and the “worldwide” Viewbook link.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing:  We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Stephen King Book Signing in Sarasota Florida

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Read tips for your own book signing, that might not draw such a crowd, but it will show your book to many more readers, and it is a part of your author platform, which helps to cement your author brand.

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Folks were lining up around the blog… What a sight!  I was curious and asked one of those in line if there is free ice cream from the new opened parlor.  But no!  She explained me that there is a book
signing.  Book Signing? Really? Yes, she said, in BookStore 1 is an author signing his books.  Yes, and what’s his name? Stephen King she said. Well, no wonder that folks are lining up!
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Stephen King Book Signing in Sarasota Florida

As I had already a small camera in hand, I asked several folks to model for me and took also lots of
photographs from parts of the line-up (sorry, had no wide angle lens with me to capture how the line went around the whole block).

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Stephen King was born in Portland, Maine in 1947. He made his first professional short story sale in 1967 to Startling Mystery Stories. In the fall of 1973, he began teaching high school English classes at Hampden Academy, the public high school in Hampden, Maine.  I would assume to make ends meet…

If it hadn’t been for Stephen King’s wife, Tabitha, the iconic image of a young girl in a prom dress
covered in pig’s blood would not exist. King received 30 rejections for his story of a tormented girl
with telekinetic powers, and then he threw it in the trash. Tabitha fished it out. She sent his story
around again and, eventually, Carrie was published. The novel became a classic in the horror
genre and has enjoyed film and TV adaptations as well.

Writing in the evenings and on the weekends, he continued to produce short stories and to work on novels. In the spring of 1973, Doubleday & Co., accepted the novel Carrie for publication, which allowed him the means to leave teaching and write full-time. He has since published over 50 books and has become one of the world’s most successful writers.
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Word for Your Week:
“Talent is cheaper than table salt. What separates the talented individual from the successful one is hard work.” –Stephen King

And by the way: There is a publishing seminar in Sarasota, FL, this coming Saturday, March 22.
Sign-up for the Early-Bird-Offer, and learn how to become a successful writer – maybe one day people are lining up for your book signings too.  It all takes a lot of time, often years, patience and dedication. We will show you at this seminar how to redeem and get short stories from your books’ manuscript and from your research, to get your name out as a writer. Remember: Stephen King started out with short stories!
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Tips for Your Own Book Signing
Start with your own towns / cities bookstores, some will agree to a book signing with a local author. However, just because you set up an event, doesn’t mean people will come! You have to annouce it to as many people as possible. In the weeks leading up to the book signing, announce it often on all your Social Media sites, on Craigslist, print some flyers and post it at libraries, on Community Boards, coffee shops etc. Sent out a press release to various local media outlets, and maybe offer them a free digital version of your book.

Don’t forget to mention that you will have a drawing (maybe for a Kindle, Kobo or Nook and also that you will have “refreshments” (ice water to juice, coffee, or cookies, or even wine and cheese). It all depends on the venue, in a chain book stores that includes a coffees hop you may think about a gift card for a large coffee to hand out to people who bought your book.
Bring your book markings or cards, a fish bowl to collect addresses for the drawing, lots of pens, and ice water for yourself. And have someone to be present at your table and help you. See more tips at our blog post: “Top 18 Book Launch Tips” where you also get a time schedule.
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In her article “How to Have A Successful Book Signing” MaryJanice Davidson said: “First, let’s define “successful”. A successful book signing is when you show up, your books are there, you have a place to sit, and you sell just one book.”  Well, hopefully more than one I would say.
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Author Michel Sauret: “Not every person that comes up to you during the signing will buy the book. Don’t be desperate and try to force a sale to everyone you talk to, but definitely show your enthusiasm and confidence in your own work.” 

Valerie Peterson wrote: “signing books—can be an important part of your book marketing campaign. While online bookselling is booming, of course, many people do enjoy seeing authors live and in person, and it gives writers an opportunity to meet their readers—as well as to sell some books!”

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars

Please check out all previous posts of this blog (there are more than 1,030 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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The Problem With Book Returns & How to Solve it

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Bookstores rarely host signings by self-published authors — maybe if the author is local and offers books in consignment.  “Why not?” I asked a bookseller.  “We can’t return them.  When we order books from self-publishing press, such as CreateSpace, the books are non-returnable. If the store can’t sell them, then they’re stuck with them, and lose money.
Archaic practices in the publishing industry allow bookstores to return unsold books, often just weeks after their debut – for full purchase price.  No risk for book sellers, but lots of frustration and loss for authors.
Trade publishers ship books on a refundable basis – pretty much a novum in retail –  so if a book store orders 30 copies and only sells 20, they can return the 10 unsold copies and will receive a refund, meaning no risk on the site of booksellers. 

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Booksellers Don’t Stock POD
Most booksellers will generally not stock POD books because they can’t return the book if it doesn’t sell and the percentage they get is lower. Printing one book at a time is more expensive per book (usually twice as expensive) than publishing a few thousand.
“That’s why many self-published authors can’t get their books into the large chains,” he explained. “It’s all about non-returnability. We only order the blockbuster titles they know they can sell. Books-a-Million, one of the book store chains, for example states it does not allow POD books into it’s stores at all.”

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Solution for Authors
However, author-publishers don’t need to be stuck with the current system of bookstore returns:
He pulled up several examples for me on his computer of self-published authors who use Lightning Source and offer both “Regular discount” (i.e 40%) and return-ability. He orders these books through Ingram/LightningSource, just like books from traditionally published authors. So it’s possible with Lightning Source, at least. The easier authors make it for independent booksellers and the big book chains, the more likely they will be treated like mainstream authors – if their books are well edited and have an attractive cover.

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Offer Both: CreateSpace & LSI / Ingram Distribution
If you don’t plan to sell many books, CreateSpace works fine. But if you DO plan to sell lots of books, you will earn a lot more from LSI (LightningSource Inc.) with a 20% discount than you will from CS with a 40% to 60% discount. Those setup fees everyone complains about at LSI are meaningless, compared to the difference in per-unit margin.  You will make up the difference in set-up fees within the first 100 books you sell.
in order for bookstores to order them you have to make your books returnable. In average, bookstores return about thirty-five per cent of the hardcovers they buy, according to the NEWYORKER and publishers (or author-publishers, that’s you!) write off the cost of producing those books. Don’t forget to deduct these returns from your tax.
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Benefit: Book Signings
You will be able to have book signings at Barnes & Noble and other stores, taking part in store events if you distribute for example through LSI / Ingram. Bestseller Author Stephanie Chandler wrote a great article how to sell to bookstores and also offers a free Consignment Agreement form for you to download and modify if you want to make an arrangement with a bookstore to carry your books as a consignment. Her statement: “It certainly can’t hurt to place your books at a few stores, but it probably won’t lead to fame and fortune!”  – It might work with an author who has a strong local following.  Last but not least: there is even some shifting in booksellers attitude towards the author-published books, read more about it in these blogs:

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,020 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on February 26, 2014 in Book Sales

 

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Book Sales Plateau – 13 Tips What You Can Do!

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First-time writers are often puzzled when after a very successful book launch and many book sales, their ranking on Amazon drops and their sales numbers dwindle over time – which is a totally normal process, even for bestseller authors. So what can you do as a writer – besides writing your next manuscript:
Your book has been launched months ago or even last year and you had great sales numbers. NOW readers need to see something NEW from you. It doesn’t need to be a whole new book:
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The three main assets you have already

  • your writing skills
  • the content you already wrote
  • the research you have done for your book(s) can be used to write at least 20 – 30 articles or blog posts – and if regularly posted on Google+ it is raising your Search Engine Ranking on Google tremendously.
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1. Use the manuscript text from your “old” book to split it into tiny portions and write lots of short blogs / articles from the content – along with a two sentence bio and a link to your webpage or Amazon author / sales page. Make use of your assets! Which means not only your book, but using all the research notes and text, you have compiled to write it. Make it a habit to post/publish content at least two – three times a week!

More benefits of writing content:
– it is a subtle way to promote your book
– you receive valuable back links to your website or blog
– you will have lots of possibilities to post on Twitter, Google+, Pinterest, Facebook….
– include links to your articles in email newsletter (that you hopefully send out regularly to your readers)
Post these articles on your blog or contribute guest blogs to other sites that are focused on the same topics as your book.

Content is used to draw in your ideal readers / reviewers, it will link to your book sales page or your website and it helps a lot to build a platform. Last but not least it gives you a lot of material to post and to tweet. The result: you will increase your exposure, show your writing skills, grow a loyal following and attract reviewers – in one sentence: you will achieve success with your writing – and in many cases, even get paid for it.

Read more here:
http://savvybookwriters.wordpress.com/2014/01/26/prequels-authors-benefits-of-writing-them/
http://savvybookwriters.wordpress.com/2014/01/03/a-new-way-of-book-marketing/
http://savvybookwriters.wordpress.com/2013/07/07/free-brilliant-book-marketing-to-a-million-audience/
http://savvybookwriters.wordpress.com/2013/08/13/smart-authors-get-paid-for-marketing-their-books/

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2. Rewrite these articles a bit, add more material and offer them to magazines, newspapers etc., starting with Airline Inflight Magazines, Huffington Post and Salon.com etc., even The Atlantic could be interested if it is a longer article with great content. Focus more on discoverability rather than selling. Your work is important, so help readers to find it.

World-famous bestseller writers, such as Ernest Hemingway, Margaret Atwood, Tom Chiarella, Gloria Steinem and Stephen King did it: Writing occasionally short stories and magazine articles – before blogs became fashionable. In several former posts I explained in detail how easy it is for writers to create content, such as blog articles and sell them to magazines and newspapers or write guest blogs. Read more about brilliant book marketing and content writing, check out the links below.
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3. You Need More Potential Readers
Are you really adding at least 25 new followers per day to your Social Media networks? You often can add more, 25 is the restriction on Goodreads, but Google+ for example allows you to follow up to 5,000 people. However, don’t choose just anyone: type into the search function: booklover, avid reader, reviewer, book blogger… you get the point? These are the folks who might be interested in your book – and tell other about it. Make it a habit to add EVERY DAY new followers to each one of your Social Media sites. Future book campaigns will only be successful if you have enough fans!

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4. Post and Tweet more about borrowing your book for Prime Members.  After all you earn money with each lending (approx. $2 per book).  Every day new customers sign up for Amazon’s Prime membership program.
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What’s More:

5. Post something new on your website at least once or twice a week

6. Plan and create an email campaign to potential readers

7. Book Signings end Readings bookstores, museums or literary cafes

8. Readings at libraries & book clubs or Meetup Groups

9. Participate in Writing Contests (national and international)

10. Write a prequel for your next book and add a link to the first one

11. Join HARO (Help a Reporter out) to make yourself a name as an expert in your field
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12. As soon as your next book is written, contact the library distributors, read the useful blog article from SavvyBookWriters.com/blog with lots of tips and links how to sell your book to libraries.
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13. You Might Need More Distribution:
Use BookBaby or .eBookpartnership for example, to place your book on all Amazon’s Kindle Stores: US, UK, France, Germany, Italy and Spain, Brazil, Japan, India etc .  In North America: Apple, Baker & Taylor, Barnes & Noble, Kobo, Ingram. In Europe to: Askews & Holts, Blackwell’s, BlioBook, Depository, Kalahari.net, Waterstones, Whitcoulls, WH Smith. Their yearly fee is less than $100 and you can save LOTS of hours for uploading your book, for accounting with these retailers and if you work on Windows, to use a Mac computer (for upload to Apple).  Best of all, they do not take commissions, such as with Smashword for example. You keep 100% of the revenue from online retail. However, you should buy your own ISBN’s, preferably a block of ten, and don’t forget to register your book worldwide with Bowker’s database, which goes to all bookstores and libraries in the world.
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Don’t forget:
If you have only one book there is nothing that readers can actually buy from you, after they have read your book! The only benefit is the lending program for Prime Members that gives you some revenue – but only if you have priced it higher than $2.99, as readers usually prefer to borrow higher-priced books. And: marketing means not only sales campaigns … so do everything to show your potential readers a bit of content that leads to your book. The key to success is confidence in yourself, persistence, and also knowing what you want!
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SECRET:
Your first book will very often increase in sales as a result of a successful launch of your second book. Every time you launch a new book, it has an impact on past titles, if they are written for the same audience.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $179 for three months – or less than $2 per day! Learn more about this customized Online Seminar / Consulting for writers: http://www.111Publishing.com/Seminars  Or visit http://www.e-book-pr.com/book-promo/
to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 1,010 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

.

Hyper Smash

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Posted by on February 16, 2014 in Book Sales, e-Books, Marketing

 

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