Success for Your Book – in Non-Traditional Markets

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Livres-Books

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Do you know that more than half of all books are not sold in bookstores? If you want to take your business to a higher level, there are so many other venues for selling your books.
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Gift shops
Many books fit well in the gift or souvenir market. The price for your book should be under $15, the cover bright and the book a good impulse item. If you offer your book in person, bring a display for dominantly presentation at the cash counter.
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Retail outlets
Some golf club shops, gourmet shops, sporting goods stores, home improvement stores, museum stores or children’s shops sell books as sidelines, items that complement their other merchandise. Offer the outlet ten copies on consignment, plus a free display to get the ball rolling.
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Corporate gifts
A book is the ideal goodwill builder because people value books. Most corporations have marketing budgets for creating goodwill and turning prospects into clients or say thank you to customers. Do you have a guide on personal finance that you could sell to a bank or investment brokerage? Could your health-oriented book interest a pharmaceutical company or hospital?

Catalogs
There are thousands of consumer and business-to-business catalogs that cover every imaginable subject. Find the ones that already have your customer base and convince them about the value of carrying your book. You can do this online or via a major library that has various directories. Catalogs have three great advantages: No book returns, they usually pay promptly and they order frequently and for a long time.
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E-books & audio-books
Make sure to sell it to e-book vendors all over the internet – not only to Amazon. There is Kobo, Apple, Barnes&Noble, Waterstones, Google, Gardners, Sony, Powell’s etc.  If you don’t want to deal with each of them on a direct basis, there is BookBaby, who submits your e-book for a flat fee and you keep all your net-earning royalties.
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FuturePerfectPublishing wrote:  ”Non-bookstore retail venues use different selling models.  For example, Starbucks sells only one book at a time in its stores, featuring a title for several months. Costco, Walmart and other big box retailers carry bestsellers as well as a selection of lesser known titles.   A recent New York Times article on non-reported sales of consumer books sold through such non-traditional outlets grew by more than $260 million.” 

“Publishers have many book-selling options today and may continue to migrate away from bookstore retailers – as long as their outdated and onerous returns and payment policies remain in effect.”

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are 750 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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Twitter Co-Founder’s Second Best Idea

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Square Credit Card Reader

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Imagine, you are at a function, such as a party or book signing and someone wants to buy a signed copy of your book directly from you, but has no cash on hand. How useful would it be to accept a credit card for your sales (besides that, spending increases more, when using credit cards). This transaction is now possible with a tiny device, you attach to your cell phone, called the “Square“.

It is the second revolutionary idea Jack Dorsey, co-founder of Twitter, has helped to create and transform into a viable business: Square Inc., a mobile credit card reader and business management system. Canada is the first stop in Square’s global expansion, after the successful launch in the States. “We want to carry out every transaction in the world,” he’s said – not a small dream.

A small, free (and yes, square-shaped) plastic card-swipe reader that plugs into an iPhone, iPad or Android. It allows registered sellers to accept Visa and Mastercard purchases, with a 2.75 per cent fee per transaction. Two million individuals and merchants now use Square in the U.S. to record $8 billion in annual sales. Starbucks added the Square payment system to 7,000 U.S. stores last fall, and bought a $25-million stake in the company.

Square’s free app gives retailers business tools to track sales, taxes, inventory and popular items; it can identify new customers and give them an incentive to return with discounts or loyalty programs.

Forbes, which recently added Twitter Co-Founder Jack Dorsey as a billionaire member of its famed list of the 400 wealthiest Americans, calls him “nerdier than Steve Jobs” and “a disrupt-er on an epic scale.” Certainly, he builds big dreams from small ideas: a tiny plastic dongle, or a blogging site designed so even those using the most primitive cellphones can tap out 140 characters and participate in the global conversation. BTW, Jack Dorsey’s favored writers are Ernest Hemingway, William Gibson and Margaret Atwood.

Not only writers can sell their books everywhere they are, performing artists for example can sell their records/DVD’s or any other art work right away after performances to their fans. It’s possibilities are endless: garage sales, antique shows, farmers markets … these tiny devices are tremendously useful just everywhere to do payment transactions. Anyone who’s selling anything, be it at a yard sale or a bake sale, collecting donations, or if you’re a music teacher or a gardener, you can now accept credit cards. Jack Dorsey expects individuals and small retailers will be the early adapters. You can start to accept credit cards today, get your free card reader for your phone at Square.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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50 Biggest Publishers in the World in 2012

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UK Publishing Pearson was already the world’s biggest publisher before they joined with Penguin-Random House (Bertelsmann Group, Germany). Seeing their revenues, one might wonder why they pay their authors such lousy royalties…

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Rank (2011)	Rank (2010)	Publishing Company (Group or Division)	Country	Mother Corp. or Owner	Country Mother Corp.	2011 Revenue in $M	2010 Revenues in $M
1	1	Pearson	U.K.	Pearson	U.K.	$8,411	$8,097
2	2	Reed Elsevier	U.K./NL/U.S.	Reed Elsevier Corp.	U.K./NL/U.S.	$5,686	$7,149
3	3	Thomson Reuters	U.S.	The Woodbridge Company Ltd.	Canada	$5,435	$5,637
4	4	Wolters Kluwer	NL	Wolters Kluwer	NL	$4,360	$4,719
5	6	Hachette Livre	France	Lagardère	France	$2,649	$2,873
6	8	Grupo Planeta	Spain	Grupo Planeta	Spain	$2,304	$2,427
7	7	McGraw-Hill Education	U.S.	The McGraw-Hill Companies	U.S.	$2,292	$2,433
8	5	Random House	Germany	Bertelsmann AG	Germany	$2,274	$3,844
9	11	Holtzbrinck	Germany	Verlagsgruppe Georg von Holtzbrinck	Germany	$1,952	$1,512
10	10	Scholastic (corp.)	U.S.	Scholastic	U.S.	$1,906	$1,912
11	9	Cengage Learning	U.S.	Apax Partners et al.	U.S./Canada	$1,876	$2,007
12	13	Wiley	U.S.	Wiley	U.S.	$1,743	$1,699
13	12	De Agostini Editore	Italy	Gruppo De Agostini	Italy	$1,724	$1,843
14	15	Shueisha	Japan	Hitotsubashi Group	Japan	$1,714	$1,597
15	16	Kodansha	Japan	Kodansha	Japan	$1,551	$1,498
16	17	Shogakukan	Japan	Hitotsubashi Group	Japan	$1,444	$1,441
17	33	Readers’ Digest	U.S.	RDA Holding Co.	U.S.	$1,438	$1,460
18	14	Houghton Mifflin Harcourt	U.S.	Education Media and Publishing Group Limited	U.S./Cayman Islands	$1,295	$1,673
19	19	Springer Science and Business Media	Germany	EQT and GIC Investors	Sweden, Singapore	$1,138	$1,149
20	18	HarperCollins	U.S.	News Corporation	U.S.	$1,100 (est.)	$1,269
21	20	Informa	U.K.	Informa plc	U.K.	$1,069	$1,039
22	21	Gakken	Japan	Gakken Co. Ltd.	Japan	$1,043	$956
23	22	Oxford University Press	U.K.	Oxford University	U.K.	$1,004	$941
24	24	Grupo Santillana	Spain	PRISA	Spain	$936	$852
25	23	Bonnier	Sweden	The Bonnier Group	Sweden	$909	$927
26	26	Kadokawa Publishing	Japan	Kadokawa Holdings Inc.	Japan	$904	$794
27	27	Simon & Schuster	U.S.	CBS	U.S.	$787	$791
28	28	Egmont Group	Denmark/ Norway	Egmont International Holding A/S	Denmark	$703	$792
29	29	Woongjin ThinkBig	Korea	Woongjin Holding	Korea	$685	$723
30	25	RCS Libri	Italy	RCS Media Group	Italy	$667	$805
31	31	Klett	Germany	Klett Gruppe	Germany	$594	$617
32	32	Cornelsen	Germany	Cornelsen	Germany	$558	$584
33	34	Mondadori	Italy	The Mondadori Group	Italy	$506	$549
34	35	GeMS – Gruppo editoriale Mauri Spagnol	Italy	Messagerie Italiane	Italy	$494	$525
35	39	Lefebvre Sarrut	France	Frojal	France	$467	$430
36	36	Harlequin	Canada	Torstar Corp.	Canada	$450	$468
37	37	Sanoma	Finland	Sanoma WSOY	Finland	$446	$464
37	40	China Education and Media Group (form. Higher Education Press)	China (PR)	China Education and Media Group	China (PR)	$445	$393
39	38	Media Participations	France	Media Participations	Belgium	$442	$434
40	46	Abril Educação	Brazil	Abril Group	Brazil	$411	$308
41	47	Perseus	U.S.	Perseus	U.S.	$350	$300
42	43	Westermann Verlagsgruppe	Germany	Medien Union (Rheinland-Pfalz Gruppe)	Germany	$339	$342
43	41	La Martinière Groupe	France	La Martinière Groupe	France	$335	$377
44	44	Bungeishunju	Japan	n.a.	Japan	$331	$337
45	55	AST	Russia	Privately owned	Russia	$330	$215
46	45	Groupe Gallimard	France	Madrigall	France	$329	$320
47	42	Shinchosha	Japan	n.a. (privately owned)	Japan	$319	$364
48	49	Kyowon	Korea	Kyowon	Korea	$298	$273
49	48	Weka	Germany	Weka Firmengruppe	Germany	$282	$277
50	52	Saraiva	Brazil	Saraiva	Brazil	$267	$249

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For the latest news about the publishing giants check out Publishers Weekly Financial.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it.  There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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You Are Not Alone – Get a Mentor

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You just wanted to write – and upload your book to Amazon, expecting that it becomes an instant hit. The writing – your skills – an art you mastered, is making you proud. However the publishing / marketing process feels scary … and you never before thought about becoming an entrepreneur.
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Sure, you know all the benefits of self-publishing:

• Author-publishing brought your book much faster to market, than waiting almost two years till it hits the shelves, even if you got a publishing contract
• The marketing part will always be completely on you, no matter if you self-publish or if you go with a big traditional publisher
• As a self-publisher you keep full control over the book design, the sales outlets, the price and the time your book will be on the market (maybe forever) – just to name a few
• if your book is successful you can make a lot more money than a “published author”

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You learned a lot already:
You read all the blog articles how to become a real author-publisher, even with printed books and their distribution to bookstores, running from April 8 – April 13 on http://savvybookwriters.wordpress.com/

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But you still have many questions… it seems, as if you have to learn a complete new profession. Wouldn’t it be great to have someone on your site to help you with:

• all the details of the e-book and print book production process 
• how readers can find your book on Amazon, B&N, Kobo, Apple etc.
• how you can create your “platform” and establish a brand as a writer
• how you set up a blog/website and a social media presence
• which reader forums you should join 
• … plus all these questions you did not even know to ask
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The Value of Mentor-ship
We do not only work for our clients during the time you actually book us, but long after, giving you regularly tips and news.  The articles we write about your book will stay on our sites forever.
With our help, self-publishing and book marketing can become an enjoyable journey for you: We help you to save time, money and efforts in your publishing / book marketing process.

Take advantage of our professional help, we have studied business, marketing and e-publishing and have 30 years publishing experience. We customize coaching to your needs and teach you:

• how you can establish a brand as a writer
• the publishing and retail possibilities
• all the pre-publishing book marketing steps
• blogging & automatic posting of your articles to Twitter, FB, Google+, Goodreads…
• how to save a lot of time using social media sites for reader contacts 
• researching your possible competition & popularity of genres/positioning
• how to identify your target readers & plan your blog content & marketing strategies
• how to find lots of readers, book bloggers & reviewers
• … and the list goes on and on. Don’t forget: Writing is an art – publishing a business!

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Would you learn to drive a car or fly a plane without instructor? It is frightening first, but once you have learned it – with a professional instructor on your site – gaining self-confidence, it becomes sheer pleasure for you. Everything you accomplished in life makes you proud and is fun doing. So will be author-publishing and book marketing!
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If you want to get help and valuable support, for less than $1/per day: Sign up now for an individual Book Marketing online seminar & coaching, customized to YOUR book and your needs. Get practical support to market your book almost for free. Find all the details: http://www.111Publishing.com/seminar

For your questions and to get testimonials contact us via: 111Publishing  gmail.com
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Further reading and details:
http://savvybookwriters.wordpress.com/2013/03/14/10-reasons-to-get-help-boosting-your-books-success/
http://savvybookwriters.wordpress.com/2013/04/01/writing-is-an-art-publishing-is-a-business/

• we offer weekend classes for groups,
• individual online seminars, targeted to your needs for a very low fee
• and even a publishing / book marketing seminar at sea

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on ”LIKE” next to it. There is also the “SHARE” button underneath each article where you can share and submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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How to Sell Your Book to Libraries

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According to statistics from the American Library Association and the Book Industry Study Group, libraries yearly purchase books for nearly $2 billion. But not only books, also audio books and other forms of publications.

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Imagine, you sold your $15 book at 50% discount to only 10% of these libraries, you will earn more than $75,000. But how can you tap into the lucrative library market?
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On the downside: Many of the more than 100,000 public, university and specialty libraries throughout the United States have been forced to scale down their budgets and have to use creative means to update their book collections. They even take advantage of online bargains through Amazon.com, eBay and discount book sites.

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Create a Library-Quality Book

• Librarians read reviews — at least those in Library Journal and Kirkus. It is not easy to get your book reviewed in these journals; however, it is possible.
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• Your book has to be available through major wholesalers.
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• Apply to work with a library distributor such as Quality Books or Unique Books, if you have a nonfiction book.
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• Librarians prefer hardcover books and soft cover perfect-bound books with the title printed on the spine. The cover on a perfect-bound book must be sturdy. Librarians particularly like reference books. If you are writing or compiling such a non-fiction book, be sure to include an index, a bibliography and/or a resource list.
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• Books for library-use need a Library of Congress Catalog in Publication block or, for a self-published book, Publishers Catalog in Publication block and / or a listing with Bowker word wide.
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• A note, printed on the upper left back cover should indicating the type of book this is and the topic: reference/book publishing, writing/reference, history, autobiography, parenting,
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Sell Books Directly to Libraries

To find their addresses, use  Gale’s Directory of Libraries or Online Library Directory
You cam also buy mailing lists from Library Marketing List. You can get listings for 25,000 university libraries or 18,000 public libraries, or 400 listings for community college libraries.
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You can’t just walk into a library and hope they will take your book, not even if you are giving it away! Librarians are happy to get  books, but they also have constraints on what books they can accept. One of those constraints is the written or unwritten “acquisitions policy” at each library, depending on what that library is collecting. Space and the high cost of storing and/or distributing books to library patrons is another huge limitation. Time is another issue for librarians – they have little time to spend reading about books.
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Each kind of library: academic; public, school, and special, has different purposes. And they buy different kinds of books. Choose the right type for your book selling efforts. For example: Young Adult and Children’s authors: The largest library market are school libraries (grades K-12). The budgets of academic libraries and public libraries are much larger than those of the typical school library.
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Send a press release to the contact name via e-mail or snail mail. Describe your book and the binding and list any amenities such as index, color photos, resource list and/or bibliography. Be sure to include all your ordering information in detail. Add a list of wholesalers / distributors that carry your book.
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Selling to libraries as an author-publisher (and signing up with book whole sale) works best when you have at least three quality print books.

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What else can you do to promote your book to libraries?

Offer a free (1 hour) class in local libraries, where you can certainly mention your book.
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Find out the dates of library trade shows and exhibit through co-operative exhibit programs such as those offered through IBPA, the Independent Book Publishers Association.
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Consider donating a copy of your book to a few top library systems, to encourage purchases for branch libraries.

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The best time to approach libraries might be in December and June as this is when they typically do their buying. If you deliver directly to the library and not through whole sale, you may want to offer the same discount to entice them to purchase your book.

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If you would like to get help in all things publishing, have your book heavily promoted and learn, how to navigate Social Media: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and on “LIKE” next to it. There is also the “SHARE” button underneath each article, where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks for following:

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10 Reasons to Get Help Boosting Your Books Success

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Soaring to New Heights …

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Our blog has had now more than 170,000 visitors, over 750 subscribers, on Twitter we have more than 40.000 followers, in our Google+ circles are 5,000 people. On our Chime.in‘s Writing & Publishing Groups are 2,900 followers, on Goodreads 1,400 friends, not to mention Pinterest, Facebook with two accounts, StumpleUpon, 111Publishing.com website… and some more …
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Why do we list all this? To show you how much visibility your book(s) can get when we help you to built a community / network platform and a brand for you as an author. We show your book constantly on all these sites! More info: www.111Publishing.com/seminar
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10 Reasons – and some more to Choose our valuable Book Marketing Help:

• Three hours of one-on-one Book Marketing Online Seminar phone-consultations
• Unlimited book marketing consultations by email for up to three months
• Unlimited social media help by email for up to three months
• Instructions / Checklist / Hundreds of links for you to use for your book promotions
• Free e-book: “Book Marketing on a Shoestring” launch in March 2013
• Support & advertising your book on free days with Amazon KDP to hundred thousands
• Blog posts including cover image/author bio/book description on both, blog and our websites
• NEW: Author interview on our blog website & help to advertise your free days
• NEW: “Book of the Month” recommendation on a major book lover site
• Advertising of your book several times/week for 3 months on all our social media sitesPlus one surprise gift we will reveal once you sign up!
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Most important: the article and the interview we did with you and all the postings on our Social Media sites stay there FOREVER! This way it will have a long-term effect on your book sales. Compare this with advertisers who might charge you $100/year, just for a small, single pic of your book cover.
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As you can see, our Book Marketing Help is customized for you, the author, and we will individually work with you on your book’s success. It all starts with our purchase of your book and then an evaluation of your book’s sales page, your social media presence and your marketing activities so far. We will explain you the benefits of various steps in building the platform for you as an author and how you can establish a brand without incurring extra cost, such as expensive ads or how to avoid costly POD’s.
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Get Help from Professionals who Have Studied Marketing & E-Publishing for years!

We do NOT sell publishing / marketing videos, pre-recorded Webinars or DVD’s! We really work one-on-one with you!!! In some cases we worked up to 20 hours per client – it is not only the time we talk with everyone, it is the research in each case and the amount of time we invest in individual programs we create for each of our clients.  More info:
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We recently did a search of several dozen book publicity sites and their price for similarly individual marketing and comparable work would be around $2,500. We are charging only $98 for 3 months (approx. $1 / day) advertising, coaching and consultations.
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Book your first 3-months package securely with PayPal on our website:
http://www.111Publishing.com/seminar
and let’s start building a professional platform, establish your brand as an author and advertise your book at the same time to hundred thousands of readers.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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Don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks

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The Dark Side of Bestseller Lists

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… or how newspapers don’t tell the whole truth – and not only newspapers, but also book statistic firms, wealthy writers and certain big publishers. Have you ever wondered how some books could reach bestseller status? And how could this be, so short after they are on the market?

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BookScan or BookScam?
But first a statement: Bestseller doesn’t mean it is a terrific book, worth to read. It rather shows a 2-3 week old sales statistic of books that sold well in chain bookstores and at  independent booksellers, who are connected in a certain country (e.g. USA or UK) to Nielsen BookScan.  Sales of online retailers and book departments at big box stores, such as WalMart, Cosco, or Sam’s are not counted – neither are digital books or audio books, which are neglected by Nielsen BookScan as if they are not existing at all! Seems their book statistic methods are thirty years old and/or they have too tight connections to the big five publishers…
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Jeffrey Trachtenberg from the Wall Street Journal wrote an investigative story: “The Mystery of the Book Sales Spike”: How are some authors landing on the Best-Seller lists? They are buying their way!
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He described books that “hit The Wall Street Journal’s list of best-selling business titles upon its debut. The following week, sales of the books, written by first-time authors, plunged 99% and fell off the list. A week after selling enough copies to make it onto the Journal’s business best-seller list, more hardcover copies of the book were returned than sold, says book-sales tracker Nielsen BookScan.”

However it was enough to allow authors to put a label on his book: “Best-Seller”. Good for his reputation and a doorway to get speaking and consulting engagements.
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How could these authors reach Best-Seller status?
Well, there are (very expensive) Marketing firms who charge the author ten-thousands of dollars, not only for their services, but to actually BUY their books during a certain week. They advertise this with: “We create campaigns that reach a specific goal”, “On the bestsellers list,” or “100,000 copies sold”…
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Nielsen BookScan who delivers the data of sold books to large newspapers, such as the New York Times or the Wall Street Journal, denies any manipulations and says it prevent its sales data from being manipulated. However the way their stats works and the way the newspapers report it, opens doors wide open to manipulations: it includes quantities bought by corporations or associations either for re-sale or free distribution, and quantities purchased by their authors, regardless of whether the writers intend to re-sell the books, give them away, or use them.

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Even so-called reputable, traditional publishers are involved into this kind of scam.
Read the whole story by Karen Ballum: “How Much Would You Pay to Be a Bestselling Author?” an eye-opener, I promise you!

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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2 Basic Rules To Follow for Your Books Success

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… on Social Media
Are you promoting your book like crazy on Twitter, LinkedIn, Facebook … but nothing seems to happen, no book sales? Are you competing with other writers in “buy my book, buy my book, buy my book… Are you choosing to follow other writers, hoping they will buy your book?

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1. Choose your following very carefully: You want to interact mainly with READERS, NOT writers. The question is: How to find readers?

All Social Media sites have a search function on top of the page. Type in: book bloggers, read, reading, book lovers, book club, love reading, book worm, love to read, mystery book reader, science fiction reader, YA readers, YA book blogger, readers, word nerd, non-fiction book blogger, reading books, reviewing book… and even librarian. Click on “people” or scroll down a lot, as the first names that appear are often publishers and other commercial accounts.

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Another method is to type in the name of a very successful book in your genre and find readers there, talking about this book. Follow those readers that you feel belong to your book genre, based on what they say in their tweets. Re-tweet their posts, engage in meaningful conversation, be funny or refer to blog posts you wrote, but don’t mention your book. They will find out about it soon enough.

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2. Understand the meaning of Social Media – being SOCIAL and STOP talking constantly about your book!
I noticed one writer on Twitter who writes 100% only and only about his book. He seems to use automatic tweets, as he never, ever engaged in any conversation with others. Kind of autistic .. For sure, I was not the only one who un-followed him. Write about interesting things that are happening, give valuable advice or engage in a humerus way with your readers. No one goes on Twitter, FB, Google+ or Pinterest to read constantly about your book. That’s not entertaining or interesting. Many writers don’t buy books from other writers, they want to sell their own. If ALL writers are doing on Twitter, Google+ or FB is self-promoting they are not only NOT attracting readers, but turning them away.

Yes, famous writers may attract attention for what they have to say – not normally related to their books – but rather to their writer’s life or ideas – and they are often interesting or funny. It’s called social networks not selling pages…
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Authors should rather focus their promotional efforts on trying to get people to talk about their books (review them, read and recommend them, give them awards, take them to their book groups, write articles or blog posts about them) instead of trying to get people to buy them. A much better place to do this is on reader forums, such as Goodreads, Shelfari, Bibliophil, Biblio Connection, BookTalk and the like.

So, following these two basic rules: Finding the right followers “readers” and be “social” on Social Media is key to successful promoting your books.

To get more book marketing help, see what we can do for you in individual sessions.

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Don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks  http://about.me/ebookPR

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More Options for Authors to Sell Their Books

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Amazon’s global competitor Kobo sells not only in Great Britain and Ireland. More countries will follow as Kobo will be soon the second-largest international online e-book retailer.  In former blog posts we covered the benefits of Kobo’s “Writing Life“.  Uploading is easy and you get 70% royalties, same as on Amazon.
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More and more bookstores will sell books in any form, on any platform, Kobo e-books is one of them. The Huffington Post published an article a while ago, how independent bookstores can survive and mentioned the iconic San Francisco bookstore Kepler’s in Menlo Park, CA, who is listed under the Independent Bookstore participants and the Kobo e-reading program.

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Indiebound.org
Indiebound offers more than 3.5 million titles. Check out these independent Bookstores in your town/State, that are participating at Indibound.org  and upload your book or e-book to Kobo.  And than for sure, you can arrange a book signing with these “brick & mortar stores”.  Indiebound.org’s website offers also a North America map, the “Indie Store Finder” for USA and Canada where you get lists of all indie bookstores in your area.
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Authors can also earn on their website from Indie books. As part of the IndieBound.org Affiliate Program, they can extend the passion and knowledge of independent bookstores into your online community, and earn generous commissions.
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Writer Molly Greene explained on her blog Kobo to her (non-Canadian or UK) writing audience and how they set up and sign in with Kobo and how to upload and sell your e-book with Kobo.
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In a recent article we reported about the great improvements for Kobo Authors.  Kobo lets you sell your e-books to readers worldwide, e.g. Canada, USA, Australia, Japan, Brazil and European countries.  Kobo customers own their books for life! Read your Kobo books on any open standard device and bring your books to a growing number of Kobo eReading Apps.  Free Kobo eReading apps are offered for smartphones, tablets and computers – Kobo automatically saves your place and syncs your bookmarks across devices.
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Why sell books only to one or two companies? Well, actually, it’s not even selling, it is a kind of consignment… as online book retailers don’t pay you upfront, only when your book is sold will you get money. Upload your book not only to Amazon and Barnes&Noble, but to Kobo as well, an online retailer where your books can be sold in independent, local bookstores.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are
almost 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email?
Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the
“SHARE” button underneath each article where you can submit the article to Pinterest, Google+,
Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

Don’t forget to spread the word on other social networking sites of your choice for other writers who
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9 Reasons to Get Help Boosting Your Books Success

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Author-Publishing looks like a puzzle first, but we will help to set it up

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Our blog has had now more than 145,000 visitors, over 500 subscribers, on Twitter we have more than 40.000 followers, in our Google+ circles are 5,000 people.  On our Chime.in‘s Writing & Publishing Groups are 2,900 followers, on Goodreads 1,400 friends, plus Pinterest, Facebook with two accounts, StumpleUpon, 111Publishing.com website… and some more …

Why do I list all this? To show you how much visibility your book(s) can get when we help you to built a community / network platform and a brand for you as an author. We show your book constantly on all these sites!
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9 Reasons (at least!) to Choose our Book Marketing Help:

• Three hours of one-on-one Book Marketing Online Seminar phone-consultations
• Unlimited book marketing consultations by email for up to three months
• Unlimited social media help by email for up to three months
• Instructions / Checklist / Hundreds of links for you to use for your book promotions
• Free e-book: “Book Marketing on a Shoestring” launch in March 2013
• Support & advertising your book on free days with Amazon KDP to hundred thousands 
• Blog posts including cover image/author bio/book description on both, blog and our websites
• NEW: Author interview on our blog website 
• NEW: “Book of the Month” recommendation on a major book lover site
  
• Advertising of your book several times/week for 3 months on all our social media sitesPlus one surprise gift we will reveal once you sign up!

Most important:  the article and the interview we did with you and all the postings on our Social Media sites stay there FOREVER!  This way it will have a long-term effect on your book sales. Compare this with advertisers who might charge you $100/year, just for a single pic of your book cover.
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As you can see, our Book Marketing Help is customized for you, the author, and we will individually work with you on your book’s success. It all starts with our purchase of your book and then an evaluation of your book’s sales page, your social media presence and your marketing activities so far. We will explain you the benefits of various steps in building the platform for you as an author and how you can establish a brand without incurring extra cost, such as expensive ads or how to avoid costly POD’s.
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Get Help from Professionals who Have Studied Marketing & E-Publishing!

We do NOT sell publishing / marketing videos, pre-recorded Webinars or DVD’s! We really work one-on-one with you!!!  In some cases we worked up to 20 hours per client – it is not only the time we talk with everyone, it is the research in each case and the amount of time we invest in individual programs we create for each of our clients.

We recently did a search of several dozen book publicity sites and their price for similarly  individual marketing and comparable work would be around $2,500.  We are charging only $98 for 3 months (approx. $1 / day) advertising, coaching and consultations.

Book your first 3-months package securely with PayPal on our website: 111Publishing.com
and let’s start building a professional platform and establish your brand as an author.

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Have You Got a Marketing Plan for Your Book?

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Marketing possibilities for your book sometimes seem to be overwhelming. Use this article to schedule and divide it into small pieces to execute one at a time – make it a habit to work on it every day.
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Let’s assume that you, as a self-publishing author have produced an excellent, high-quality book or e-book and now you are going to publish and to market your book.
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Or take scenario two: you have written the best book and found the best agent possible and she’s made the best deal she can get with the best publisher who’s interested, then you will be surprised to learn about the reality in traditional publishing: Publishers do spend money on advertising, PR and paid placement in bookstores, but they don’t spend the same amount on all books. On average publishers spend less than $2,000 on advertising 90% of their titles—not much to get the word out about your book.

Bookstores will return your unsold books after three months to the publisher, which means almost the end of your book’s “brick & mortar” career. These are the reasons YOU will have to get the word out about your book, no matter if you author-publish or if you go with a big, traditional publisher.
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You certainly have done your homework before you started writing your book:

• You researched your possible competition and how popular the genre is in which you are writing.
• You have identified your target market and in which time-frame you want to accomplish the introduction for your book.
• You made plans for your writing career, you vision already – and maybe even lined out several books, you know that one book only doesn’t make for a writing career.
• You thought about where you want to be in one, three, or five years from now, and what you want to have accomplished as a writer then.
• You also know that book marketing starts ideally before and while you write your future bestseller.

There are two avenues to market and sell your work, even if you have sold your manuscript to a traditional publisher. Either you:

• will invest lots of money and buy ads / go on book signing tours / attend book fairs – or you
• will invest time into building a platform and an authors brand through the use of social marketing and content marketing, plus you learn some fast and free tricks to spread the word about your book
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And then there is 1. the promotional, social part and 2. the “hard-selling” part for your book.
The latter will barely work if you have not laid out the foundation with the first part. Would you likely buy something from an unknown person, no matter if on- or off-line?  Remember that your competition in published books is fierce and there are millions published every year. Readers have to be convinced to buy an unfamiliar book from a totally unknown author…
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It will be the same for both, fiction or non-fiction: The foundation for your books’ success is in building a community, a social environment and a platform to introduce yourself and your work to readers. How can you accomplish this, even before your book is finished? It takes a year to make yourself known in the book community, so start early in order to have a successful book launch:
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1. What you can do before your book is ready to go to the beta-reader, copy-editor and final editor:

- Have a professional! photographer taken a portrait to use for your avatar
- Get to know and introduce yourself to potential readers, sign up at Google+
(good for SEO), Twitter, FB, Pinterest, Flickr
- Join several book communities, #1 Goodreads, #2 Wattpad, #3 KindleBoards, BookTalk, Scribd…
- Visit forums in your field, especially if you write non-fiction
- Join HARO (Help a Reporter out) to make yourself a name as an expert in your field
- Start and write regularly (once or twice a week) blog posts
- Create your own (not a free!) author website 
- Send your blog articles to newspapers / magazines and even to e-Zines
- Write guest blogs for other bloggers to get your name out
- Write your “elevator pitch” and practice your “elevator speech” for quick pitch
- Start a spread sheet or list with email addresses of potential readers
- Create an email signature & use it for every email you send out
- Print business cards / book marks
- Get an ISBN number and register your copyright
- Register with Bowker to have your book worldwide listed (free)
- Choose the right genre (category) and keywords for your book
- Gather as many reviews as possible and write a compelling blurb
- Research media contacts and prepare Press Releases
- Invite several thousand! people as followers and friends on your social media sites

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2. Plan of action, once your book is edited, has an appealing cover – that’s what people see first, is professionally converted (e-book), or got a perfect layout (print) and is ready to launch:
.- Place your book into the right category / genre and sub-genre (important for its success!)

- Create a second, separate BOOK PAGE on Amazon, Goodreads, Google+ and FB
- Submit your book to the Library of Congress (USA only)
- Set up a media press kit on your website with a link to your book trailer
- Plan and create an email campaign to potential readers
- Get customer orders for special (price) pre-launch sale
- Invite more reviewers for your book
- Submit photos of your book cover image to Pinterest, Flickr…
- Create a slide show  and/or video book trailer
- Send copies to book reviewers in various publications and to book bloggers
- Send review copies to book clubs with large distribution
- Automate submissions to and between all your social networks
- Write a blog post about the upcoming launch
- Spruce up your website and blog for your book launch
- Write a compelling press release
- Ask your friends to “Like”, “Thumbs up” & “Listmania” your book on Amazon
- Participate in “Carnival of the Indies” blog carnival to promote your blog URL
- Comment on other blogs and write lots of guest blogs
- Submit your blogs including an URL link to even more e-Zines
- Consider to participate at KDP Select free days, announce your upcoming book for free
- Offer interviews at Radio /TV stations and newspapers or on other blogs
- Try to set you up to become a desirable guest expert on a talk or morning show
- Befriend influential book bloggers for even more reviews and articles
- Donate your book to local libraries and offer to speak
- Contact local bookstores for book signings
- Gather writing friends for cross-promotions and blog tours
- Add press clippings and articles, already published, to your website
- Get a new business card with an image of your book and sales link
- Place the books’ cover image & description daily on your Google+ stream
- Announce your book launch or book signing on Google+ for FREE
- Get even more friends, followers and people in your circles on social media sites
as you need lots of audience to spread the word about your new book!
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What else can you do to increase your books’ success:
- Become a guest speaker at writers conferences or business seminars
- Sell your book to libraries
- Let your book translate in other languages or sell foreign rights
- Split your (non-fiction) book in pieces and sell single articles to magazines
- Participate in writing contests and book awards

The possibilities are endless… Stay tuned for more tips at http://savvybookwriters.wordpress.com
Make sure you have done every one of these steps to have a great start once your book is published. Write for pleasure – publish for profit!

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 700 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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Free Days on Amazon KDP Select – is it for you?

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In Part 1 of this Amazon KDP Select article, lets look at pro’s and con’s of using free days and participating in the Prime Member Lending Library. Part 2, the next blog post will show you how to organize your free days and will give you lots of links for free advertising, plus marketing tips for your free days and beyond.

Authors are divided in praising or damning Amazon’s KDP Select Program. This book marketing opportunity may or may not work for your book. It can put your novel or non-fiction work in front of thousands of readers so, at the very least, it’s a great way to grow a readership.
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The Upside: Pro’s of KDP Select
You are allowed to select five “free” promotional days within the 90-day KDP Select period into the Lending Library, where the value of each borrow is currently $1.70. Each counts as a “unit sold” and helps your paid sales rankings. You might gain more reviews. Books with a greater number of reviews have a higher probability of being featured in book blogs.

Readers who are eager to download free books choose those that have more reviews because a higher number of reviews “validates” the book and indicates it is worthy of a download. They also suggest that in the readers’ eyes, this metric is more important than the ranking (number of stars) the book has because readers understand that some people may not like a good book and leave a negative review.
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Readership Explosion: With KDP Select, a new author can grow a following at an enormous rate, and will garner far more reviews than with sales that trickle in under normal circumstances through sheer visibility in the free KDP Select store.  After getting downloaded thousands of times, chances are you’ll reach more readers who will love your book and recognize your name as an author.

Amazon rewards sales with visibility. They treat free downloads the same as sales – according to their number of downloads, placing the author’s book cover in places such as “customers who bought this also bought” section, below other books purchased by those who downloaded the free book, and often in the same genre. KDP Select gives you indirectly promotion not only for the free book but also for the other books written by you listed on your Amazon Author page.

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Possible Downside: Con’s of KDP Select
You must commit exclusivity with Amazon for 90 days, which means that you must remove your e-book (NOT the print version!) from all other retailers and give up your e-book royalties from Barnes & Noble, Kobo, Apple iBook store and Sony’s Nook eBook store or wherever else you sell it. If you are earning more than 80 or 90% of your royalties from Amazon, then the decision to go exclusively with them for 90 days to enter the KDP Select program including Kindle Owners’ Lending Library is an easy one. An Amazon KDP Select Press Release explains that on average, by joining KDP Select, you can earn an additional 26% in royalties from the KDP Select fund, on top of royalties from your paid sales.

Leaving those other platforms, you are also giving up your current sales rankings on them. It could be very difficult to scale those bestselling lists again and reclaim your previous royalties from non-Amazon sources. If your royalty stream from Amazon is less than 70%, think twice if you really want to go with KDP select as you will loose significant royalties on other platforms.

You might also garner a number of negative reviews from people who would not normally buy your type of book, yet download it on free days. When they find out it is not to their taste or not what they expected, some of them seem to enjoy telling everyone why they did not like it.

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What to consider?
How well are you selling on your platforms? The more you are selling, the more likely you are to be on best-selling lists at Amazon, which greatly increases your discoverability and usually translates into higher lends and “free” giveaways – and therefore greater post-“free” sales.

On the other hand, you also might be well-positioned at your other online retailers. Which weighs more heavily? Being well ranked on Amazon or non-Amazon platforms?

Your ranking on Amazon is weighted more than any other platform, as Amazon represents the lion’s share of the e-book market. If you are already on a Top 100 Amazon Bestselling list in a genre, what would the increase get you? Would this increase bounce you into the Top 50 or even Top 10? On average, increasing your best-selling Amazon ranking will increase your royalties by about 7% for each page (Top 80, 60, 40, 20). If you sell well, you will lend well, and you will “give away” well. If you are not selling well, you will not lend well, or even “give away” well.

Most successful seem to be authors with multiple books or a series of books out – they use promo days to give away the first book in a series, hoping that customers will come back and buy the other books from that series. There is no guarantee with this strategy, but if your sales at the other e-book online retailers have been stale, then taking a 90-day-gamble on KDP Select might be an interesting experiment. If you have six to ten book titles it’s easier for readers to find you. An author with so many books has probably grown his or her platform over the years anyway. But when you only have one or two titles, KDP Select is the only program which can accelerate the long, draining process of finding readers for your book.
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Goodreads has Giveaway Contests too:

Amazon’s KDP Select is not the only game in town: Goodreads has ‘Giveaway’ contests which is a great way to raise awareness for your books as well as generating sales and reviews. On average, at Goodreads 45% of giveaway winners will review your book – and getting good reviews is one of the best ways to improve your book’s chance of long-term success. Goodreads website offers plenty of advice on getting the most out of your giveaway contest.

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Plan your free days well ahead – at least one month!

1. Get as many reviews as possible, free book listings often promote only books with a certain amount of reviews. And readers also check out the amount of reviews (not necessarily the stars), to find out if your book is worthwhile to download.
2. As Amazon Prime Members tend to borrow rather $5.99 – $9.99 e-books, raise the price of you book short before you join KDP Select. To give away a $0.99 e-book for free or to offer it to borrow is a bit of a joke.
3. Check out if your book is really in the right category. Compare with bestsellers in your genre.
4. Updated your e-book file and include a page within the first part of the book, asking readers to leave a review for you on Amazon; include a direct link to your books’ page. Add a link to your homepage and add all of your other books as well
5. Don’t use your promotional days on the weekend (especially Saturday) because people are typically away from their computers and spending time with their families on the weekend, especially holiday weekends. Weekdays are generally better and if you can have at least two days back-to-back you will have more time to build momentum for your promotion.
6. Inform the free book listing sites a month in advance to have your book listed – mostly for free. Make sure you list PixelofInk, EReaderNewsToday and Digital Book Today. Read their submission rules carefully.
7. Write an article in your blog about your free days, and ping / share a link to this blog post on Google+, Twitter, Facebook, Pinterest etc. several times a day in a variety of headlines.

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More promotional tips and dozens of links for free e-book promotions in Part 2 of this series.
See also a great blog article “The Secret Anatomy of KDP” by James Calbraith, where he explains “The algorithm shows your book to millions of readers; there is no ad that reaches more people, no social network campaign. However…”

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on ”LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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How to Add Friends (Readers) on Goodreads

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Goodreads, THE social media site for avid readers, is a virtual version of a book club and a great opportunity to show off your own books as an author, to find new readers and reviewers and join a book lover community.  So, you signed up on Goodreads and what now? (I heard this comment pretty often…)  First of all you need an audience, as on all Social Media sites and forums. As larger as better!

How do I add friends – old and new ones?
Adding friends is easy. Before you search for new friends on Goodreads, encourage your existing friends to sign up for a Goodreads account and to friend you on the site. Goodreads has an easy “Add Friends” tool that searches through your existing friends list on Facebook, Twitter or contacts from Yahoo! Mail, AOL, MSN eMail and Google’s Gmail. See which friends are already Goodreads members and add them.
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Find Friends From

Gmail

Hotmail

Facebook

Twitter

yahoo

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Friends of friends

When you get a “Friends Requests” by email and you go to their Goodreads page, you will see the invitation to add your Yahoo / Twitter / Facebook / Gmail…. contacts to your Goodreads friends on the top right corner.

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 Friends > Requests

	from		confirmation
		Nancy 572 books 225 friends Glen Riddle Lima, PA	Friendship approved top friend2 hours, 23 min agocompare books
		Patrick 59 books 610 friends	Friendship approved top friend6 hours, 58 min agocompare books

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If you already have the profile link for someone you’d like to friend, just go to their profile, then click “add as a friend” which is beneath the “about me” section.

If you want to find your friends on Goodreads and you don’t have profile links, just click on the tiny friends icon in the header of your page, which is located directly to the left of your profile image. Then select the “add friends” tab. The “friends of friends” button (a bulk function) works only if you have less than 1,000 friends. But you can certainly click on friends of friends on their site manually and “add as a friend”.
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There is also this function “Meet People”, where you can find top users, top readers, top reviewers or most popular reviewers for sample, to invite them as friends:

Meet People

• top users
• top readers
• top reviewers
• most popular reviewers
• best reviews
• online now
• most followed
• top librarians
• recent statuses
• recent reviews

You can even invite friends to Goodreads on the iPhone app. Goodreads explains:

You can invite friends from your phone’s address book, your email contacts, or your Facebook friends.
1) From the home screen, tap ‘Friends’ (it should be on the bottom right).
2) On the top right, select ‘Add Friends’.
3) From there, you will be asked where you want to search for your friends. Choose appropriately*.
4) Contacts already on Goodreads will have an ‘add’ button, while contacts who haven’t yet joined will have an ‘invite’ button. Tap ‘add’ to send a friend request or tap ‘invite’ to send an invitation to Goodreads.
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*Choosing ‘email contacts’ will take you into your browser. Choosing ‘Facebook friends’ might open the Facebook app to ask you to grant posting permission – don’t worry, we won’t post anything unless you tap ‘invite’ next to a Facebook contact.

Using all these possibilities to add friends to Goodreads you should have a thousand or more new readers / friends in no time. As always, use Goodreads’ HELP section for any questions you might have, and if it is not covered and a search doesn’t bring results, drop them an email..

Take advantage of the great possibilities at Goodreads to present your book:
Listing your print book for a giveaway is a great way to get free exposure for a book before and during its launch. List any title that is not yet released or was released during the last 6 months. Or upload an e-book with the “add e-book” links and let users browse, preview, download, and even purchase your work.

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If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are almost 600 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Follow us on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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Two Great New Features in the Marketing Mix

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Those who have already signed up for our individual, customized Book Marketing Online Seminar and Publishing Consulting will get a nice (and free) extra surprise soon. Two great new features have been added to the marketing mix, which will improve their and (maybe soon your?) author platform. Everyone who joins our very affordable – 3 months for $98 = $1/day – marketing support will now get:

• Three hours of one-on-one Book Marketing Online Seminar phone-consultations
• Unlimited book marketing consultations by email for up to three months
• Unlimited social media help by email for up to three months
• Instructions / Checklist / Hundreds of links for you to use for your free book promotions
• Free e-book: “Book Marketing on a Shoestring” launch in January 2013
• Blog post including cover image/author bio/book description on both, blog and our websites
• NEW: Author interview on our blog website (105,000 visitors so far, 500+ subscribers)
• NEW: “Book of the Month” recommendation major book lover sites
• Plus one surprise gift we will reveal once you sign up!
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  .As you can see our Book Marketing Help is customized for you, the author and we will individually work with you. It all starts with a purchase of your book and then an evaluation of your book’s sales page and your marketing activities so far. We will explain you the benefits of various steps in building the platform for you as an author and how you can establish a brand without incurring extra cost, such as expensive ads or how to avoid costly POD’s.
  .
  Our Book Marketing is personalized to your needs and we do NOT sell any videos, pre-recorded Webinars or DVD’s!  We really work one-on-one with you!!! In some cases we worked up to 20 hours at this customized marketing help per client – it is not only the time we talk with everyone, it is the research in each case and the amount of time we invest in individual programs we create for each of our clients.
  .

The blog article about your book will be posted, often several times / week for 3 months to all these
sites:

• http:www.twitter.com/111publishing (more than 50,000 followers)
• http://pinterest.com/111publishing
• http://on.fb.me/TvqDaK (111Publishing on Facebook)
• http://bit.ly/VmtVAS     (111Publishing on Google+) *
• http://savvybookwriters.wordpress.com (so far 117,000! visitors, ca. 500 subscribers)
• http://chime.in/user/ebooksinternational (2.600 followers)
• http://www.stumbleupon.com/stumbler/111publishing
• http://www.goodreads.com/user/show/13413016-111publishing *

* These are only our official business accounts, our private time-line on these Social Media
has 5,000 followers on Google+ and almost 1,100 in Goodreads pages and counting…

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We thrive to support you and your book. If you are not yet finished with your manuscript, join now to have a great start. As earlier you begin with marketing activities for your work, as better!
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Authors can even combine a leisurely Caribbean Cruise at the Carnival Breeze and have their Book Marketing Seminar not online, but “on sea”.  Get details about this exciting Cruise Event.

Related articles

• The Foundation for Your Publishing Success (savvybookwriters.wordpress.com)
• 9 Reasons to Get Help Boosting Your Books Succes (savvybookwriters.wordpress.com)
• Have You Got a Marketing Plan for Your Book? (savvybookwriters.wordpress.com)
• 6 Social Media Sites, Essential for Writers (savvybookwriters.wordpress.com)

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Bestsellers 2012 and e-Book / Print Book Sales

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Paperbacks Are Declining

A new report from Nielsen Bookscan indicates, while e-book sales are on the rise, the decline in print sales has actually slowed down, a sign that mainstream readers may not be finished with the print book format just yet. According to Nielsen Bookscan data analyzed by Publishers Weekly, sales of print books in 2012 declined by nine percent, approximately the same rate at which print sales declined in the previous two years.

• The Paperback category experienced a 20 percent drop in sales from 2011 to 2012.
• Readers using an e-book or tablet to read a book increased from 18 percent in 2011 to 33 percent in 2012

Bestselling Books of 2012

Half of the top 20 bestselling books of 2012 in print were either Fifty Shades titles or Hunger Games titles, and only one book not written by E.L. James or Suzanne Collins—Jeff Kinney’s latest Wimpy Kid title—cracked the one-million-copies-sold mark for the year, according to Nielsen BookScan, which tracks 75%-80% of prints sales.  Scanning this list, I would say sex and crime sell best!
Read the whole article by Gabe Habash

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