Boost Your Author Website: Search Engine Optimization

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Search Engine Optimization Tips

Leverage on words… Writers and publishers who produce content own tremendous marketing assets!  

Writers who create books and articles, already have phrases, ripe for search engine  marketing strategies. Yet most writers and publishers don’t realize the value of their unique and valuable keyword-rich content.

Build an author’s reputation in the market.
Content does more than just sell itself, a book, or an idea: it sells your brand.

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Leverage your books content.
Using highly targeted phrases gets fewer, but better clicks for each phrase. With many phrases optimized, you get more overall traffic than when you attempt to drive traffic by relying on generic search terms.

In just a decade, Web search engines have fundamentally changed the way people look for information. Ten years ago, we all still flipped through yellow pages and newspapers, or phoned reference librarians.  How marvelous the convenience of finding what you need in a manner of seconds, from the comfort of your desk, or kitchen counter, or a table at Starbucks.
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Better Search Marketing Programming

• Mine keywords from titles, descriptions, and metadata for large content sets.
  Use the words and phrases that your buyers do. Think about how the people you want to reach are searching and develop programs that include those words and phrases.  Don’t get trapped by your own jargon; think, speak, and write like your customers do.
• Use more than keywords. Use key phrases.
  And make sure they respond to your customers’ specific needs.
• Make your links part of the copy.
  This is especially important if your links include your keyword phrases.
• Titles and subtitles
  Often titles and subtitles are highly descriptive just the sort of detailed search that your buyers are entering into search engines right now.
• Author names
  As authors develop followings in the market, people often search on their names — you should make your name search engine friendly.
• Article or report descriptions
  It is critical to surface highly descriptive, keyword-rich summaries and abstracts so search engines can find them.
• Tables, charts, and graphs
  How many times have you searched for very specific number, trend, or statistic? By optimizing the descriptions of this key content, authors and publishers capture the interest of people who are searching for it.
• Metadata
  Make metadata available for the search engines to find — for example, companies or people or industries mentioned in the article or report.
• Include a brief description for each web page.
  This is the information that is listed after the page title when your page shows up in search engine results. Make sure your description includes as many of your keywords as possible without being too long. Most engines will cut off your description after as few as 25 words.
• Photos and Videos
  Each photo or video that you add to your site not only adds appeal for the site visitor, but it can assist in your SEO strategy. Images have “alt tags;” a place where you can include a description of your image for the visually impaired or for visitors who are unable to view images online.  As search engines don’t yet have the capability of interpreting photo images and video the way that they understand text, they look for the alt image tags and descriptions..

Unlike companies that sell physical products that require creation of search terms for each item, publishers and authors live in a keyword-rich environment, they sell words – usable as keywords.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar
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Please feel free to check out all previous posts of this blog (there are more than 740 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

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http://bit.ly/VmtVAS 111Publishing @ Google+

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Interview with Author Jan Scarbrough

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Kentucky Rain by Jan Scarbrough

We have the pleasure to meet author Jan Scarbrough today, who just launched Kentucky Rain, the latest one of her seven Bluegrass Reunion series books.

Jan, how would you describe your book to someone who has not yet read it?

Kentucky Rain is part of my Bluegrass Reunion series for Resplendence Publishing. Each book in the Bluegrass Reunion series can stand alone, but each have similar themes—reunions, single moms, horses if I can fit them in—and all are set in Kentucky.

Is there a message in your book that you want your readers to grasp?

You can grow as a person even during the most troubling time of your life.

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What inspired you to start writing?
A life-threatening illness when I was 38 convinced me that I needed to start making my dreams come true.
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How did you get the idea for the novel?

Although I write about single moms, it’s taken me twenty years to be able to write a divorced heroine. Because of my own experiences, I wasn’t ready until now.  I like Kate because she deals with this situation many of us have dealt with, she grows, and she survives.
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Does your book have any underlying theme, message, or moral?

Another person can’t make you happy. You have to do that for yourself.
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Are your characters based on real people?

No, but my husband discovered our cat Folly in the book when he was reading it.
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Who is your favorite character and why?

Kate, because she grows as a person and is wise enough to not depend upon a man to make her happy.
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Give us an excerpted quote from your favorite review of this book:

“I am never disappointed by anything written by talented author Jan Scarbrough. Kentucky Rain, her latest ‘reunion’ story, is an emotionally satisfying read that has us rooting for Kate and Scott the whole way. We love them, hate Kate’s ex-husband, and enjoy her supporting cast. Highly recommended for everyone who loves a happily-ever-after ending.”
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Jan Scarbrough

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How much of the book is based on real life (either yours or someone you know)?

Considering a book from the first word you write to the moment you see it on a bookstore shelf, what’s your favorite part of the process? What’s your least favorite?
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How did you get published? Please share your own personal journey.

It took eight years. I heard from another writer about an opportunity at a major publisher that was looking for 50,000 word completed romances. I cut out 35,000 words from my manuscript, touched it up, and submitted it.
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What do you find is the best part of being an author?

Recently, during my riding lesson, I rode a very expensive, five-gaited American Saddlebred horse. This horse is a champion, but now retired from showing and in a lesson program. The mare was professional. Her gaits were smooth. She was responsive and game. It was like riding a dream. I said to myself that I’ll never be able to afford a horse like this. But my characters can. I can create characters who live out my dreams. I can create heroines who are stronger and spunkier than I am. In short, I can make my stories into the world of my dreams.
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What’s one thing that your readers would be surprised to know about you?

I take a riding lesson once a week on an American Saddlebred horse to get my weekly “horse fix.”
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Where can readers learn more about your book series?

Bluegrass Reunion Series book trailer on YouTube:

http://www.youtube.com/watch?v=V6ve6C3fKYc

http://www.janscarbrough.com/

http://www.amazon.com/Jan-Scarbrough/e/B001K8768A/ref=sr_tc_2_0?qid=1365952793&sr=1-2-ent

https://www.facebook.com/pages/Jan-Scarbrough-Reader-Page/204815941631

https://twitter.com/romancerider

http://www.goodreads.com/author/show/198797.Jan_Scarbrough

THANKS Jan for giving us a glimpse in your writing life and to find out about the many books you published. 

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If you would like to be interviewed and to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites:  We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

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http://bit.ly/VmtVAS 111Publishing @ Google+

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Got a Publishers Rejection Letter in the Mail Box?

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J.K Rowling was famously rejected by 12 major publishers before Harry Potter and The Philosopher’s Stone was accepted by Bloomsbury – and even then only at the insistence of the chairman’s eight-year-old daughter.

Other famous writers who got many, many times rejections from publishers before they hit it big:

• Stephen King
• John Le Carre
• Anne Frank
• J.K. Rowling
• George Orwell
• William  Faulkner
• John Grisham
• Irving Stone
• R. Kipling
• Marcel Proust

Just in the USA, over 600,000 titles have being published by roughly 500 publishers last year. If you want a proper publishing deal, you will have to go after those 500 – along with hundreds of thousands of other writers.  A rejection from these publishers doesn’t mean anything, other than they just don’t have the time to read all of the millions of book proposals they receive during the year. This is just a number’s game.
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Other reasons your manuscript may be rejected”

• It doesn’t fit into the publishers line
• The publisher has taken on too many books
• They might merge soon and don’t take on new books
• They might go out of business
• The editor doesn’t like it personally etc.
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Read also: 5 Hilarious Reasons Publishers Rejected Books

Writers must develop a coping strategy (a thick skin) for dealing with book rejections. It is an inevitable consequence of submissions, whether you are sending out articles or book proposals. Don’t take it personally!  Apart from that, publishers are really sometimes “wrong” – in the sense that often they say no when they should say yes and sometimes they say yes when they will wish they’d said no.
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30 famous authors whose works were rejected (repeatedly, and sometimes rudely) by publishers can be found in this article by Examiner.com

Rejections also can have a positive side.
They may make you dig deeper, opening up more and better markets, as well as other opportunities – think e-books and self-publishing.  Remember this too: if an editor rejects a piece of yours with a short note, take it as BIG encouragement.  If the editor also tells you why  he / she declined your submission, fix the deficiencies and re-submit it. This response signals your readiness to revise and try again, as well as perhaps the beginning of a business relationship.

For you, the poor author trying to deal with another rejection, remember what Frank Sinatra once said: ”The best revenge is massive success.”

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

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How to Pitch Your Book Idea to Publishers

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If you really don’t want to self-publish, learn how to pitch your book idea to major, traditional publishing houses.

Be aware, that marketing is up to you and you better start long before the book’s launch. Once your book is in stores, it has only weeks “to make it”.

Publishers don’t want to hear only about your book idea, but also how you are going to market and promote it.

After all, they are in the business to make money with your work.

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Let your potential publisher know how you plan to get your author name out there.

• Will you do book signings, contests, chats, online signings, book club readings or placement into independent bookstores.
• Do you have a website? And / or a blog?
• Do you participate in Twitter, Google+, Goodreads and Facebook?
• Do you have any special groups, such as book clubs, reading groups etc. that you know, and who would be interested in this type of book?

This is called a promotional plan and a platform and more and more publishers require it. But in any way, it is always an asset. There are also a number of things that you should not do when submitting a manuscript:

• Never send a manuscript without a query letter or synopsis. Publishers like to get an idea of what the story is about before plunging into a novel.
• Make sure that the publishers guidelines are followed to the letter.
• If the publisher specifies that all submissions should be double spaced in Times or New Roman font, save it as an RTF file. Do not send something that is single spaced in a gothic font, saved as a PDF.
• Do not tell the publisher how wonderful your work is, or how much you think he or she will enjoy it. Stick strictly to the facts.
• Do not write the publisher over and over again asking if they have yet read your manuscript.  Most publishers will list an average response time. Only after that time has passed should you contact the publisher for an update.
• Make sure that your document is appropriately labelled with your name, pen name, title of the book, word count and your email address. When manuscripts are sent by email, your document is often saved in another location. This manuscript could quite possibly be passed to various staff within the company in order to find the line that best fits your title. If there is no identifying information on the Manuscript itself, a publisher cannot respond to you.

When you are submitting your work, remember to be professional, be kind and be patient. The publisher is working hard to review works and put out the best quality pieces to the reading  public.  As an author, it is your job to follow some simple guidelines when submitting a manuscript in order to allow the process to go smoothly and your work to be accepted.
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More on this topic:

http://www.publishersandagents.net/com/how_to_pitch_book_to_publishers.php

http://michaelhyatt.com/how-not-to-pitch-your-book-proposal.html

http://www.wikihow.com/Pitch-a-Non-Fiction-Book-to-an-Editor

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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What’s an Elevator Pitch for Your Book?

You Never Get a Second Chance

….. for a First Good Impression!
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Book Marketing – Elevator Pitch

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Tips for a Winning Elevator Pitch

What is an Elevator Pitch? This is the 30-60 second description of your book and why someone should buy your book or work with you. It’s called an “Elevator Pitch” because it describes the challenge: “How would you explain your book or your business, if fate placed you in an elevator with your dream prospect and you only had the time it takes to get from the bottom of the building to the top?”

• The purpose of an elevator pitch is not to close a deal. It’s to interest the other person in continuing to talk, or to get someone to want to hear more. That’s IT. There is no other purpose. It is one of the most important parts of the marketing strategy for your book (business).

• Your pitch should be 30 to 60 seconds, and it needs to end with a question, “call to action” or other appropriate closer. Consider a generic closer such as, “Does that sound like something you would look at or that interests you?” That lets the listener respond and if they are interested, they will ask questions. • Content is as important as your delivery. If the content of a pitch is uninspiring or uninteresting it won’t matter if it’s well-delivered and the perfect length.

• There are differences between verbal and written pitches, between the way people speak and the way they write. Many people have trouble with this. But as a writer you are able to write a dialogue then you are also able to tell your elevator pitch to someone in a natural and conversational way.

• Show your passion. Act like a parent showing off pictures of their newborn or their star little children’s fashion model. If you’re not excited about your project, nobody else will be.

• Use your time wisely. Most people are way too busy and constantly overloaded with information. They have to make quick decisions about what deserves their attention and what doesn’t. Grab their attention immediately, work hard at making your pitch as compelling or intriguing as possible.
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See examples of elevator pitches on YouTube:

http://www.youtube.com/watch?v=98WlZJqscVk

http://www.youtube.com/watch?v=mMYD6snLI5g

http://www.youtube.com/watch?v=GqsWKaR9Q6M

http://www.youtube.com/watch?v=5-ZpP4j09s0

http://www.youtube.com/watch?v=KMFFZ0lj41I

You never know when you are going to come across someone who will ask, “What’s your book about?” At conferences, there are mealtimes, hallway chatting times and countless other times when someone might ask you this question. Always have yours ready! Always be prepared: you never have a second chance for a first good impression!

Read more: 

http://www.forbes.com/sites/carminegallo/2013/03/26/six-simple-and-irresistible-alternatives-to-the-elevator-pitch/

http://www.businessnewsdaily.com/4034-elevator-pitch-tips.html 

http://www.inc.com/marla-tabaka/fix-your-elevator-speech.html

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

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http://bit.ly/VmtVAS 111Publishing @ Google+

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Entrepreneurs and Craftsmen as Authors

Books are becoming popular marketing tools for the self-employed.  An estimated almost 1 Million titles written by entrepreneurs and other non-traditional authors were published in the U.S.

That’s more than double 2008′s figure, according to Bowker LLC, which, for U.S. publishers, assigns the unique ISBN numbers that identify books.
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Mike Holmes book MAKE IT RIGHT
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“Entrepreneurs in most cases are not actually looking to produce best-sellers. Instead, most are taking advantage of new forms of publishing, including electronic publishing and print-on-demand, to generate a marketing tool and additional income at the same time.  That income stems from speaking, consulting, press and new customers. It’s not about selling copies.

The National Speakers Association, a trade group in Tempe, Arizona, USA, reports that about 70% of its 3,200 members are authors and more than 60% earn $100,000 a year on average just from giving presentations.

The trend wouldn’t have been possible without the emergence of print-on-demand publishers and the advent of the e-book.  The electronic-book market and the Internet in general have eased the distribution process for authors.  Within minutes you can now upload a file and have a book.” Mr. Witty is the author of 21 Ways to Build Your Business with a Book.

Blogger Kim Bookless writes in her article:

Your Book Is Your New Business Card

• Your book will encourage customers to buy your product or offer you speaking engagements.
• Your book will convince clients to hire you for consulting or freelance work. To establish your expertise and set you apart from your competition, give copies of your book to prospects when you meet them and include copies when you send proposals.
• Your book will add legitimacy to training courses and workshops. It will help establish you as a subject matter expert and encourage people to register for classes.
• Your book will help you build your list. Selling your book on your website enables you to capture important contact information.
• To realize these benefits, you must produce a book that is well written and designed.

Read more:
http://writeahead.ca/2012/10/03/entrepreneurs-your-book-is-your-new-business-card/#.UX46zrVO-So

http://www.youtube.com/watch?v=SjIPHExADoE

http://techcrunch.com/2012/01/28/why-every-entrepreneur-should-self-publish-a-book/

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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How to Sell Foreign Book Rights

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It is not that easy to sell your foreign rights without an agent or a publisher, but it’s not impossible. Women’s fiction author Kay Raymer did the whole agent query routine in 2000, but nobody would look at her novel, Hannah Street. So she sent the manuscript to her attorney, who happened to know someone at Bertelsmann / Germany. Bertelsmann made an offer on the book, and her lawyer helped arrange the contract. As a result, Raymer’s first novel appeared in Germany in 2001, a paperback original called Das Rosenhaus. Read more in Gwen Ellery’s article.

Most agents charge 20% (or sometimes even 25%) on foreign sales (including British and translations).
This 20% rate is justified because normally two agents are involved (the second one being in the foreign country), and they end up splitting the commission.

You should never agree to be paying over 25% commissions for any type of sale.
Note that your foreign sales will likely be subject to a local withholding tax (10% is common), and that all of that tax burden will be borne by you (that is, the agent will take his or her commission off the pre-tax gross).

If you are not represented already, why not try to find agents or even publishers yourself in other countries, especially if you speak more than one language?
I just found a blog post from a successful writer, who did just that: searched the internet, found contact addresses of agents in other countries and contacted them. He wrote:

“How does one sell rights in the international marketplace?
My first foreign rights sales occurred as a result of Book Expo America, where for a small fee my book was displayed in a co-op booth.  Although the book didn’t take Book Expo by storm — as I somehow thought it would — it received interest from and I sold translation rights to publishers in Mexico, Poland and Nigeria.  If publishers in such diverse countries and cultures wanted the book, I was sure publishers in other countries would also want it.”   Read the whole article here: http://axiomawards.wordpress.com/2008/09/05/selling-foreign-rights-around-the-world/

Morris Rosenthal gives also great, detailed tips in his article about book contracts.
http://www.fonerbooks.com/contract.htm

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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The Secret of Success with Social Media

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Word-of-Mouth Content Marketing

If you’re in the midst of developing one of the more than one million books that are published every year, it’s time to start thinking about how you are going to market your book … because in today’s publishing environment, it’s up to you to build momentum for your work.

However, if all you do on Twitter, Google+ or Facebook is to hawk your book or try to interest agents and editors in your manuscript you are probably not going to get anywhere.  This is not to say you can not ever talk about the interesting things you’re doing, this just can’t be all that you’re doing.

People on Social Media want content, and sharing content has become one important aspect of it. Create content that your target audience loves! The true allure of content marketing is in building an audience.

Social sharing provides signals to Google about which content is high quality; but more than that, social media provides networked, word-of-mouth publicity.
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10 Commands of Social Networking

Twitter, Google+, Goodreads, Facebook, Pinterest, LinkedIn, blogs, websites…

1. Social Media is instant communication.  Managing time for  requests, connections, and comments is important.
2. Be upfront and honest.
3. Don’t try to do everything at once. Take it one Social Network at a time.
4. Treat connections with respect. Followers and friends are so important.
5. You have a great reach across the internet? People want to connect with people.
6. It’s not about the most connections when it comes to Social Networking, It’s about having relevant connections.
7. Be comfortable in the network(s).  Be able to be your authentic self.
8. Automate posts – in order to save time you can spend individually with your followers
9. Ask questions and share, share, share. Everyone has questions, some have answers. Get a dialog going…. After all, Social Media is about sharing.
10. Set-up your bio(s) for optimization. Use key words that will attract the type of people that you want to connect with.
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Ask yourself ”how am I truly adding value to my networks today?”  Start thinking about Social Media as a conversation not a transaction.  You will get really frustrated if you think it’s an immediate fix. Social media is important, maybe even crucial for writers today. Don’ t forget: customers always buy from those they know and like.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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How Can You Publicize Your Book for FREE?

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There are lots of possibilities to let everyone know about your book, here are just a few. Browsing through this extensive blog, you will find hundreds more!  Most important is to have a solid amount of friends and followers on Goodreads, FB, Twitter and Google+ and long list of opt-in email addresses to send out invitations for your book launch.
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Announce books on these book reader’s blogs and websites:

http://www.ebooksjustpublished.com/about

http://jcphelps.blogspot.com/p/submit-content.html

http://www.manicreaders.com/index.cfm?disp=authors

http://www.Goodreads.com

http://books.google.com/googlebooks/tour/

Google writes:  “Once you send Google your titles (or upload them as PDF files), we’ll add them to our index for free. By matching the content in your books with user searches, Google Books connects your books with the users who are most interested in buying them. Each Google Books result will display the book’s title and author, a short excerpt containing the highlighted search terms, and other public data about the book.”

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Get as many book reviews as possible:

Just some samples of many. To find reviewers is so much easier if you are well-established in Goodreads communities and other writer / book forums. Start a book giveaway on Goodreads at least a month before your book will be printed (create “dummies” with the help of a digital copy/print company or through “espresso book machines”. When giving out these early copies, try to solicit as many reviews as possible. Use the best reviews for blurbs on your final book cover.
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http://www.GoodReads.com

http://www.Wattpad.com

http://bookreviewclub.blogspot.ca/

http://www.absolutewrite.com/forums/forumdisplay.php?f=47

http://www.amazon.com/tag/kindle/forum

If you have an Amazon account, you could visit the Amazon Kindle forum, where Kindle users share their experiences with the Kindle reader, and also talk about books available for the Kindle. Many authors also post about their new books and join the conversations. When you introduce yourself, consider telling folks there about your book.  Be polite and conversational in tone, and be sure to provide direct hyperlinks to your book page.
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Start early! If you’re waiting until the book is finished to start marketing, you’re already behind the curve. As an author, you should devote a portion of every day to get your name out there and to build relationships with prospective readers, partners and friends.
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All books live or die based on word of mouth!
If you try to build your network after you release your book, you’ll face a more difficult challenge. If you build a large social network BEFORE you release your book, your marketing efforts will be much more successful.
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Help is on the way:
If you have a full-time job and / or other commitments and not at least an hour per day left to build your platform and network with potential readers, let us do a good part of your book PR, and at the same time teach you how it can be done on a very low budget – all for only a dollar / day.  Read more about the extensive package we offer for 3 months-promotion of your book.

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Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

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Most Beautiful Beaches in the World: Grand Turks Islands

Reblogged from Caribbean Cruise:

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I am very excited to tell you about our upcoming Writer's Seminar at Sea. We'll be sailing on November 3, 2013, aboard the incredible new Carnival Breeze, recently named 2012's "Best New Ship" by Cruise Critic.  Learn about publishing, effective techniques to market your books, network with peers, and have the time of your life in the exotic Caribbean!

Read more… 1,381 more words

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Writers Seminar on a Caribbean Cruise: Combine them and you will have a vacation of a lifetime! Learn on days at sea and enjoy the most beautiful beaches, waterfalls and tropical flora around the ports your cruise ship anchors. Get more info at http://writers.thecruiseevent.com/

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven't already. Why not sign up to receive them regularly by email? Just click on "Follow" in the upper line on each page - and then on "LIKE" next to it. There is also the "SHARE" button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon. Thanks a lot for following: @111publishing http://pinterest.com/111publishing/ http://on.fb.me/TvqDaK http://bit.ly/VmtVAS 111Publishing @ Google+ . . Hyper Smash Pingates

 

Remember the Time Before Social Media?

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Even your grandmother is now on Social Media. Do you remember the time before Facebook, Twitter and Google+?  See the steep curve of the user growth rate in all age ranges and demographics, and the continuing pervasiveness of social networking into every facet of work, play and life in general.

Social Media Facts – did you know:

• 53% of all employers research potential job candidates on Social Media?
• 80% of companies use Social Media for Recruitment?
• 43% of companies used blogs in 2012 and growing?
• 33% of companies use YouTube videos for marketing?
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Readers are making book purchasing decisions every day based on social media interactions.  Social platforms are a way to connect with your readers. Use it and be social!

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Source: The Growth of Social Media: An Infographic
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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

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http://bit.ly/VmtVAS 111Publishing @ Google+

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Twitter Co-Founder’s Second Best Idea

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Square Credit Card Reader

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Imagine, you are at a function, such as a party or book signing and someone wants to buy a signed copy of your book directly from you, but has no cash on hand. How useful would it be to accept a credit card for your sales (besides that, spending increases more, when using credit cards). This transaction is now possible with a tiny device, you attach to your cell phone, called the “Square“.

It is the second revolutionary idea Jack Dorsey, co-founder of Twitter, has helped to create and transform into a viable business: Square Inc., a mobile credit card reader and business management system. Canada is the first stop in Square’s global expansion, after the successful launch in the States. “We want to carry out every transaction in the world,” he’s said – not a small dream.

A small, free (and yes, square-shaped) plastic card-swipe reader that plugs into an iPhone, iPad or Android. It allows registered sellers to accept Visa and Mastercard purchases, with a 2.75 per cent fee per transaction. Two million individuals and merchants now use Square in the U.S. to record $8 billion in annual sales. Starbucks added the Square payment system to 7,000 U.S. stores last fall, and bought a $25-million stake in the company.

Square’s free app gives retailers business tools to track sales, taxes, inventory and popular items; it can identify new customers and give them an incentive to return with discounts or loyalty programs.

Forbes, which recently added Twitter Co-Founder Jack Dorsey as a billionaire member of its famed list of the 400 wealthiest Americans, calls him “nerdier than Steve Jobs” and “a disrupt-er on an epic scale.” Certainly, he builds big dreams from small ideas: a tiny plastic dongle, or a blogging site designed so even those using the most primitive cellphones can tap out 140 characters and participate in the global conversation. BTW, Jack Dorsey’s favored writers are Ernest Hemingway, William Gibson and Margaret Atwood.

Not only writers can sell their books everywhere they are, performing artists for example can sell their records/DVD’s or any other art work right away after performances to their fans. It’s possibilities are endless: garage sales, antique shows, farmers markets … these tiny devices are tremendously useful just everywhere to do payment transactions. Anyone who’s selling anything, be it at a yard sale or a bake sale, collecting donations, or if you’re a music teacher or a gardener, you can now accept credit cards. Jack Dorsey expects individuals and small retailers will be the early adapters. You can start to accept credit cards today, get your free card reader for your phone at Square.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

Please feel free to check out all previous posts of this blog (there are more than 730 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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How I Survived – Gloria Gaynor Might Publish Your Story

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Gloria Gaynor

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Famous singer Gloria Gaynor wrote her story of a life-altering accident in a recent Huffington-Post online article:
“The “Queen is dead,” was the report rumored to be circulating around my record company. A few weeks before, I had fallen on stage, jumped back up, and continued my show, including the rigorous choreography. I went out to breakfast after the show, gone home and off to bed. The next morning I felt refreshed. But then I reached for the phone to call my boyfriend and could not turn completely over. I tried to turn over again and felt an excruciating pain that hit me in my back … “. Read the whole story on Huffington Post.
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However, Gloria Gaynor (born Gloria Fowles on September 7, 1949 in Newark, New Jersey) is not only a great singer, but also writes. She will publish a book with real-life stories that read like fiction – maybe your story too:

Have you survived an illness, personal tragedy, abusive relationship, financial ruin, or other life experience that brought you to your knees?  Did the disco-era song “I Will Survive,” by Grammy Award-winning songstress Gloria Gaynor, inspire you to rise and thrive?
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If so, we’d love to share your story in a new book of personal narrative essays that tell the story of how you survived the experience and how the song influenced your life. We’re looking for real-life stories that read like fiction—similar to the stories in the “Cup of Comfort” book series, compiled and edited by Colleen Sell.

The book will include 50 stories of 1,000-2,000 words each. For each essay selected for publication in the book, the author will receive $75, a complimentary copy of the book signed by Gloria Gaynor, and a signed photo of Ms. Gaynor. Well, it’s not a big money maker, but it could be satisfying to write your story and maybe see it in a celebrity book. Start for a freelancing career? Who knows. Listen to her music on YouTube.

Submit by April 30, 2013
E-mail: glolo2004@me.com
or susancarswell@aol.com/

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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What Every Author Should Know

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When consulting / coaching our clients, helping them with their book marketing, we often have to watch them coming to a screeching hold when they try to organize special sales or free days: authors cannot change prices, text or anything else on their retailers account if they go with a publisher. No matter if it is a traditional big publisher or one of these “vanity” publishers, as only those can go into the retailers account – unless they give their authors the keyword and other details and the permission to do changes on the sales page.
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Every writer, no matter if they author-publish (really self-publish) or if they have sold their manuscript, they have to do their own marketing. But how can you do it, if you are on the mercy of a publisher – real or vanity? If you don’t own the ISBN and if they have no access to they retailers publishing pages?
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This is a huge problem (among many others) that authors face after they have given away their work for pittance – or worse, have paid thousands of dollars to a vanity firm. So, what’s the difference between both, beside the fact that they hinder the authors in their marketing efforts?

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Traditional Publishers

• Accept very few submissions
• Authors receive a small advance and royalties
• They do not use print on demand (single or few books)
• Authors have barely any say to cover image, publishing date etc.
• It takes very long until the book is published
• Publisher pays for printing, editing services and cover image 
• Distribution services are covered by the publisher
• Professional marketing services available – but only for celebrity writers
• They own the ISBN for the book
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Vanity Publisher

• Accepts almost all submissions 
• Author never receives any advance 
• Author pays for printing, editing services 
• Quick turnaround and Print on Demand 
• Barely any distribution services
• No professional marketing services 
• Very few royalties – if any at all
• They own the ISBN for the book

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Why not self-publish?
If an author has all these challenges, waiting times (or costs to cover in the worst scenario) – and cannot even do the necessary marketing without huge problems, what’s the point in having a publisher? Why not author-publish / self-publish in the first place, and be independent when it comes to marketing?

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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50 Biggest Publishers in the World in 2012

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UK Publishing Pearson was already the world’s biggest publisher before they joined with Penguin-Random House (Bertelsmann Group, Germany). Seeing their revenues, one might wonder why they pay their authors such lousy royalties…

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Rank (2011)	Rank (2010)	Publishing Company (Group or Division)	Country	Mother Corp. or Owner	Country Mother Corp.	2011 Revenue in $M	2010 Revenues in $M
1	1	Pearson	U.K.	Pearson	U.K.	$8,411	$8,097
2	2	Reed Elsevier	U.K./NL/U.S.	Reed Elsevier Corp.	U.K./NL/U.S.	$5,686	$7,149
3	3	Thomson Reuters	U.S.	The Woodbridge Company Ltd.	Canada	$5,435	$5,637
4	4	Wolters Kluwer	NL	Wolters Kluwer	NL	$4,360	$4,719
5	6	Hachette Livre	France	Lagardère	France	$2,649	$2,873
6	8	Grupo Planeta	Spain	Grupo Planeta	Spain	$2,304	$2,427
7	7	McGraw-Hill Education	U.S.	The McGraw-Hill Companies	U.S.	$2,292	$2,433
8	5	Random House	Germany	Bertelsmann AG	Germany	$2,274	$3,844
9	11	Holtzbrinck	Germany	Verlagsgruppe Georg von Holtzbrinck	Germany	$1,952	$1,512
10	10	Scholastic (corp.)	U.S.	Scholastic	U.S.	$1,906	$1,912
11	9	Cengage Learning	U.S.	Apax Partners et al.	U.S./Canada	$1,876	$2,007
12	13	Wiley	U.S.	Wiley	U.S.	$1,743	$1,699
13	12	De Agostini Editore	Italy	Gruppo De Agostini	Italy	$1,724	$1,843
14	15	Shueisha	Japan	Hitotsubashi Group	Japan	$1,714	$1,597
15	16	Kodansha	Japan	Kodansha	Japan	$1,551	$1,498
16	17	Shogakukan	Japan	Hitotsubashi Group	Japan	$1,444	$1,441
17	33	Readers’ Digest	U.S.	RDA Holding Co.	U.S.	$1,438	$1,460
18	14	Houghton Mifflin Harcourt	U.S.	Education Media and Publishing Group Limited	U.S./Cayman Islands	$1,295	$1,673
19	19	Springer Science and Business Media	Germany	EQT and GIC Investors	Sweden, Singapore	$1,138	$1,149
20	18	HarperCollins	U.S.	News Corporation	U.S.	$1,100 (est.)	$1,269
21	20	Informa	U.K.	Informa plc	U.K.	$1,069	$1,039
22	21	Gakken	Japan	Gakken Co. Ltd.	Japan	$1,043	$956
23	22	Oxford University Press	U.K.	Oxford University	U.K.	$1,004	$941
24	24	Grupo Santillana	Spain	PRISA	Spain	$936	$852
25	23	Bonnier	Sweden	The Bonnier Group	Sweden	$909	$927
26	26	Kadokawa Publishing	Japan	Kadokawa Holdings Inc.	Japan	$904	$794
27	27	Simon & Schuster	U.S.	CBS	U.S.	$787	$791
28	28	Egmont Group	Denmark/ Norway	Egmont International Holding A/S	Denmark	$703	$792
29	29	Woongjin ThinkBig	Korea	Woongjin Holding	Korea	$685	$723
30	25	RCS Libri	Italy	RCS Media Group	Italy	$667	$805
31	31	Klett	Germany	Klett Gruppe	Germany	$594	$617
32	32	Cornelsen	Germany	Cornelsen	Germany	$558	$584
33	34	Mondadori	Italy	The Mondadori Group	Italy	$506	$549
34	35	GeMS – Gruppo editoriale Mauri Spagnol	Italy	Messagerie Italiane	Italy	$494	$525
35	39	Lefebvre Sarrut	France	Frojal	France	$467	$430
36	36	Harlequin	Canada	Torstar Corp.	Canada	$450	$468
37	37	Sanoma	Finland	Sanoma WSOY	Finland	$446	$464
37	40	China Education and Media Group (form. Higher Education Press)	China (PR)	China Education and Media Group	China (PR)	$445	$393
39	38	Media Participations	France	Media Participations	Belgium	$442	$434
40	46	Abril Educação	Brazil	Abril Group	Brazil	$411	$308
41	47	Perseus	U.S.	Perseus	U.S.	$350	$300
42	43	Westermann Verlagsgruppe	Germany	Medien Union (Rheinland-Pfalz Gruppe)	Germany	$339	$342
43	41	La Martinière Groupe	France	La Martinière Groupe	France	$335	$377
44	44	Bungeishunju	Japan	n.a.	Japan	$331	$337
45	55	AST	Russia	Privately owned	Russia	$330	$215
46	45	Groupe Gallimard	France	Madrigall	France	$329	$320
47	42	Shinchosha	Japan	n.a. (privately owned)	Japan	$319	$364
48	49	Kyowon	Korea	Kyowon	Korea	$298	$273
49	48	Weka	Germany	Weka Firmengruppe	Germany	$282	$277
50	52	Saraiva	Brazil	Saraiva	Brazil	$267	$249

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For the latest news about the publishing giants check out Publishers Weekly Financial.

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If you would like to get help in all things publishing, have your book heavily promoted and learn how to navigate social media sites: We offer all this and more for only a “token” of $1 / day for 3 months. Learn more about this individual book marketing help: http://www.111Publishing.com/seminar

If you enjoyed this blog post, please feel free to check out all previous posts of this blog (there are more than 720 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it.  There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Chime.in, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://pinterest.com/111publishing/

http://on.fb.me/TvqDaK

http://bit.ly/VmtVAS 111Publishing @ Google+

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