What Do You Have Friends For?

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How friends and family can help to improve your Amazon Ranking will be a reminder today, short before the holiday season starts. They indeed can help you so much – they even don’t need to buy the book (again). Amazon can give a great book a big boost to “be discovered”. These little features take only a few seconds, but can make a big difference in your Amazon ranking – and subsequently in the success of your book.
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Ask all your aquaintances, friends, family to:

• “LIKE” your book by clicking on the the icon, positioned pretty much on top of your books page. Clicking on it opens a window where they can post your book on Twitter, FB and Pinterest. Three ways to show your book to the (social media) world members! To use the “LIKE” button they have to register (without buying) on Amazon, if they are not already a customer.
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• Write a REVIEW of your book. Even if the book already has lots of reviews already. As more reviews as better for the author and as more potential buyers can see the popularity of the work. Amazon rules are against family members’ reviews.  So ask only the ones with a different name/address for a review. They need an Amazon account and at least made previously one purchase of a physical or digital item.
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• “TAG” the book with genre-appropriate labels / keywords such as thriller, paranormal romance, how-to book, travel guide. The paperback and kindle editions of your book operate on different tags. Be sure to enter your tags separately for each different edition. Ask your “taggers” to tag both. The advantages are that your book can be tagged enough times to leap to the top of up to 15 categories. More tips on tagging of your book can be found in detail in one of my former blogs.
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• “HIGHLIGHTS” in your book are another item in Amazon’s algorithm list for book popularity: If you friends have a Kindle, let them highlight some wise or fun quotations from the book. If enough people share their highlights, they’ll show up in your e-book. Amazon will display these “Popular Highlights” by combining the highlights of all Kindle customers and identifying the passages with the most highlights.
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• Good old-fashioned word of mouth.  Let your friends and family brag about your books, or mention it in their blogs, Twitter, Facebook, Pinterest and Google+ sites or in their emails with a link to your site or your Amazon page. To help them send regularly images and info about you or your books that they can copy/paste into their social media sites.
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• Help with “blurbs”. Your friends or family members might have websites and blogs. Ask them to consider sending out a short note about your book, which can help you sell more books. If they allow you to use their words in your “praise” section on your author website.
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How many reviews did YOU write?  It’s a give and take…
Compare two books with identical sales numbers: the one which has been promoted with these features is much higher in the (intern) ranks, which means it will be more featured on Amazon and subsequently will sell better in the future.  However, don’t be too worried about your books’ rank: Just like being popular in high school, it may not mean all that much in the real world.
If you need more reviewer tips, drop us an email at 111publishing  a t   gmail.com and we will send you an extensive list.
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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 560 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.
Follow on Twitter: @111publishing
And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful. Thanks, Doris

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