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Monthly Archives: August 2012

Need Book Reviews?!

Guest Blog by Author Theresa Braun

So, your book is posted on Amazon, but your page is a ghost town when it comes to reviews. How do you get people to read and review?

Derek Haines wrote an eye opening blog post called “How to Get Amazon Book Reviews.” He spells out many stark realities—like waiting for paying readers to post reviews can literally take years.

Good things come to those who wait, but most of us want to get results a bit quicker. I mean, if it’s taken us a year or more to write the book in the first place, we want the word to get out there yesterday.

And, if you are like me, you want to get on with writing your next book instead of spending hours and days on end soliciting reviews.
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Haines suggests that relying on friends or family members to write reviews is a great place to start. If you think that is “cheating,” Haines says that it isn’t much different than a publishing company paying employees to review it. Obviously that employee will put a positive spin on the book, since the publishing company wants to sell
it. The same thing your friends and family will want for you. If you can, get people you know to read and review. I know this might seem obvious, but I suggest not having them advertise that they are friends or relatives in their review.

You don’t want it to scream, “I’m reviewing this because I know the author.” I hope you have more luck with this than I’ve had. Not one of my friends or family members has reviewed my book yet. And, it’s not because they haven’t read the book. They just haven’t gotten around to it. That’s okay. They have lives and I’m grateful they at least took the time to read it. It just might not work for you either.

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What about hooking up with other authors and trading reviews?
This can be beneficial to both parties. There are places to post such as www.worldliterarycafe.com, which has a page where you can seek reviews and put up a link to your book. I got one excellent response from an author who was willing to trade—and we legitimately enjoyed each other’s book. You can also ask some of the other authors on Twitter if they are open to trading reviews. The worst thing that could happen is that they say no. I think you have to sometimes be open to doing a trade, but this can be a problem if you work full-time like I do and don’t necessarily have the time to read and review other books.
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There are some pitfalls with exchanging reviews.
A writer friend of mine calls them “incestuous” reviews. He’s actually refused to review my book based on how strongly he feels about review trading. One of the biggest problems with trading reviews is that the other person may not be expecting a “real” review, but a flat out five star rating. And this person is reading your book! You don’t want them to give you two stars just out of spite. You can’t take down reviews from Amazon, so you are stuck with it posted on your book page.
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Blogs as other avenues for reviews?
Haines says he finds book bloggers useful, but “a bit hit and miss and often too genre specific.” Most bloggers are willing to not only post a review of your book on their blog, but also will post it on Amazon and Goodreads. You really need to look at their sites and where they will post. Some will even do author interviews which can be tweeted or linked to your own blog or website.
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Paying for reviews is another option.
They can range from $5 to $100, depending on what comes with the review. Joey Pinkney will read and review and make a trailer for you, for example. The World Literary Café discourages paying for reviews and I suppose there are pros and cons. The pro is that you get a review done and the con is that some readers might find out you paid for the review. Is this really worse than relying on friends and family to review? That’s up you to decide.
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Read Part 2 in tomorrows blog… and get lots of useful links for reviewers.

Guest Blogger Theresa Braun always been intrigued by authors and writing, which led her to an almost obsessive study of literature. Spontaneous poems, story ideas, and observational rants were always scrawled in her notebooks.  She started a few novels; but it wasn’t until her Greek wedding that her passion and focus
produced her first finished novel, Groom and Doom: A Greek Love Story, based on a true story and self-published on Amazon in 2012.  Now she’s squirreling time away to pen her second novel set in Renaissance England, the first in a series. Twitter:  @tbraun_author 

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Posted by on August 31, 2012 in Book Reviews, Self-Publishing

 

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MEAN: A Psychological Thriller

MEAN by Renata F. Carcelos

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Cassandra Connelly looks like a normal twenty-four-year-old girl. She seems sweet and shy. She works hard in two jobs and still finds time to do volunteer work. Nonetheless, there’s something wrong within her. She has a lot of anger boiling inside, and a very problematic past, making her a dark, twisted woman. She hides her true self from the world, but there’s someone Cassandra hates so much, she has been thinking of doing something unspeakable: killing this person.

To her, killing this person is absolutely necessary, for he or she should not be alive. However, since she is still not sure about doing it or not, she seeks help.  She goes to a psychiatrist in order to make a decision: should she continue hiding her meanness and being a normal girl, or should she let the meanness win and kill this person she believes deserves to die?

In this contemporary fiction novella, we will find out how badly child abuse and a dysfunctional family can transform a life for worse, much worse. Mean is a novelette (longer than a short-story but shorter than a novella). ADVICE: CONTAINS VIOLENT SCENES AND HARSH LANGUAGE

Available at Goodreads, Kobo, Amazon…

From a book review:  “MEAN by Renata F. Barcelos is captivating from the very first sentence. It starts off with the reader being let into the chilling mind of Cassandra Connelly, hinting at the deep but downright scary thoughts to come. The unique style of writing makes this thriller even more exciting, as Cassandra could well be talking to the reader themselves. We soon find out that the whole story is her side of the conversation with her therapist and…”
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Renata F. Barcelos lives in Brazil with her beautiful and creative daughter and teaches English and Spanish as Second Languages. She loves dark, twisted and flawed characters and stories. She watches way too much TV and reads perhaps too many (almost exclusively) mystery novels, convincing herself it’s all work—research for her own stories. She writes for as long as she can remember, and her other stories are waiting impatiently to be published. Her next book is coming soon: a coming-of-age mystery novel called “My Sore Hush-a-bye”.

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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 520 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful.
Thanks, Doris

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Women On The Rise: The World’s Top-Earning Authors

Jeff Bercovici from Forbes  wrote recently: Watch your back, James Patterson. Sleep with one eye open, Stephen King.
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Watch out for women such as Janet Evanovich, who is the recipient of the Crime Writers Association’s John Creasy Memorial, Last Laugh, and Silver Dagger awards, as well as the Left Coast Crime’s Lefty award, and is the two-time recipient of the Independent Mystery Booksellers Association’s Dilys award.

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Men still top the list of the world’s highest-earning authors, but this year it’s the women on the list who’ve been making the boldest moves, led by a trio of genre phenoms: Suzanne Collins (Hunger Games) , E.L. James (Fifty Shades of Grey) and J.K. Rowling (Harry Potter).


Read the whole story: Women On The Rise Among The World’s Top-Earning Authors

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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 520 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful.
Thanks, Doris

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Will Your Book Stand Out Against Millions of Others?

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Next year an estimated ten to fifteen million books will be published. How will you make your book standing out among them? Plus, authors are more and more under pressure from their publishers to promote their own books. 

The good news: Help is on the way – and it doesn’t even cost you anything, other than your time. Nowadays authors have more opportunities to promote their book’s sales than ever before. Social media and the Internet allow authors to communicate directly with their audience.

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5 Tips for non-fiction authors to sell more books:
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Start planning publicity for your book nine months in advance
Just like preparing for a child, the birth of a book needs preparation time. Some authors tend not to think about marketing their book until it’s on Amazon already or in store shelves, which is way too late. Speak about your book, build awareness and excitement; start blogging about it or mention it in your newsletters.

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Smart writers are sharing sample content months in advance, collecting testimonials and getting blurbs from other writers and authorities in your field. Don’t assume any publisher will come up with a great marketing strategy. If you are not self-publishing your book, approach your publisher’s marketing team with lots of your own marketing ideas. Think and plan what you can bring to your publishers’ table.

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Never tell someone what your book is about
Rather tell your potential readers what’s in it for them and how it will help them to resolve problems and also overcome obstacles. Non-fiction book authors often get caught up in their idea, but customers only care about the results the book will produce for them. When talking about your book, tell them what is in it for them, share some tid bits from the book and explain: “if you are interested in the rest of this and in other stories, just read my new book.”

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Create a book trailer
Any smartphone these days has a built-in high definition video camera, so you don’t have to hire a professional company. You can bring in extra lights, put your smartphone on a tripod, and you can have a video running on YouTube, TubeMogul and other video sharing sites the same day. Create a powerful marketing tool on a budget with a good quality book trailer, and it can go viral really fast. Engage viewers by explaining the reason why the book is an important help for them, explain why they should trust your expertise and which results your book can create for your readers. Video content in web pages or in emails increases click-through rates by NINETY-SIX (96) percent! Find links to tutorials and listings of video sharing sites.

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Don’t over-estimate social media
Finally, resist the urge to go crazy with social media. Though it provides a good opportunity to reach readers, balance social media with public speaking e.g. at writers conferences, publishing lots of articles or being quoted in the media, or sending out regular newsletters. Sure, to get 5,000 followers or 25,000 email addresses, social media is invaluable. However, when you’re searching for a core group of committed partners for your book launch, a co-author for your next project, or in-depth feedback on your manuscript, your online followers are not your only best bet. Even “shy” or “introverted” authors are often naturals at networking, when placed in the right environment, such as writers conferences.

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Leverage the power of free
Giving resources away allows skeptical readers to get enough content to talk about your book – and to make it easy for them to share content with their friends. Sample chapters, quizzes, special reports, and how-to articles are all good giveaway possibilities. If you haven’t yet landed on the radar of most people, you need an entirely different strategy. If this is your first work, give away as many books as you can. Ask your publisher for a lower price on promotional copies and get your words out there.

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As an author of hopefully soon, several books, you are a brand. Start thinking and acting like one, and create a serious marketing strategy.

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If you would like to get more support in all things publishing, have your book intensively promoted and learn how to navigate social media sites – or to learn how you can make yourself a name as an author through content writing: We offer all this and more for only $159 for three months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit
http://www.e-book-pr.com/book-promo/  to advertise your new book, specials, your KDP Select Free Days or the new Kindle Countdown Deals.

Please check out all previous posts of this blog (there are more than 960 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.
Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Ever Applied for a Writers Grant? Try These:

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Dreaming of writing full time, but just don’t have the money to make the writer’s life a reality? Grants for aspiring writers might offer the aid to supplement your income until you will get established. Many organizations offer grants for writers to help them to complete their projects or help even during emergencies. 
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Stephen King’s “The Haven Foundation”
He writes: “I was struck by a careless driver and nearly killed while taking my daily walk. It was ten months before I was able to work productively again. My friend Frank Muller, suffered terrible head injuries as a result of a motorcycle accident. My response to this has been the creation of The Haven Foundation.”
Applications and all supporting documentation for the current round of grants must be received no later than November 23rd, 2012. All applications received after that date will be held for the next round of grants.
http://www.thehavenfdn.org/

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California Writers Award
The California Writers Exchange contest introduces emerging writers from California to the New York literary community and provides them a network for professional advancement. Every third year, writers in California are invited to submit manuscripts. Judges review the entries and select a winning poet and fiction writer. Winners are flown to New York City for an all-expenses-paid, weeklong trip to meet with literary agents, editors, publishers, and writers, and to give a public reading. Includes $500 stipend.
Deadline August 31, 2012
http://www.pw.org/about-us/california_writers_exchange_award

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Louisiana Cultural Grants
The Louisiana Cultural Economy Foundation Economic Opportunity Fund (EOF) is designed to increase the entrepreneurial capacity and economic health of cultural economy producers. These funds are targeted to unique opportunities to earn income that are not a part of the applicant’s regular work or programming. Louisiana’s cultural economy is defined as the people, enterprises, and communities that transform cultural skills, knowledge, and ideas into economically productive goods, services, and places. It includes: visual arts and crafts, performing arts, film, digital media, music, culinary arts, design, traditional culture bearers, entertainment, LITERARY ARTS and humanities, architecture and historic preservation.
Deadline August 31, 2012
http://culturaleconomy.org/

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Sustainable Arts Grant
Our program focuses on awards to individual artists and writers with families. Specifically, the applicant must have at least one child under the age of 18. We welcome applicants from anywhere, but will give some preference to residents of the San Francisco Bay area. Sustainable Arts Foundation Writing Award: $6,000. There will be multiple winners for each award. Additionally, we will be awarding a number of smaller $1,000 Promise Awards to those applicants whose work may not qualify for the main awards, but nonetheless demonstrates both skill and potential. The foundation offers awards in two major categories: visual arts and writing. We encourage writers working in fiction, nonfiction, and poetry to apply.
Deadline September 1, 2012
http://www.sustainableartsfoundation.org/apply

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Helen McCloy MWA Scholarship
The Helen McCloy/MWA Scholarship for Mystery Writing seeks to nurture talent in mystery writing—in fiction, nonfiction, playwriting, and screenwriting. The scholarship ($500) shall be used to offset tuition and fees for writing workshops, writing seminars, or university/college-level writing programs taking place in the U.S. in summer, fall or winter of 2013 or early spring 2014. Applicants must select a specific writing class/workshop/seminar to which scholarship funds would be applied.
Deadline: February 28, 2013
http://www.mysterywriters.org/?q=AwardsPrograms-McCloy

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Funding for workshops by Poets & Writers
To support as many literary events as possible, we generally grant no more than $1,500 to organizations in New York State and California, and $500 to organizations in Atlanta, Chicago, Detroit, Houston, New Orleans, Seattle, Tucson, and Washington, D.C., during the course of our fiscal year (July 1 to June 30). Decisions on maximum grant amounts are based on the availability of funds and are made at the discretion of Poets & Writers. Grants for readings or spoken word performances range from $50 to $350. Grants for workshops range from $100 to $200 per session. We encourage organizations to match our payments to writers, but this requirement may be waived if there are extenuating circumstances.
http://www.pw.org/content/funding_readingsworkshops

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newARTS Wiscounsin
newARTS can act as a fiscal receiver for Brown County-based arts initiatives. Most independent artists and small or new arts organizations lack the important 501(c)(3) tax status that makes public grants and private donations legal and desirable. newARTS welcomes applications from either short-term but impactful projects as well as new initiatives seeking their own non-profit status, as a way to support the creation of new projects, until there are financial and structural plans in place for the initiatives to sustain their own non-profit status.
http://www.newartscouncil.org/FiscalReceivership.html

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National Endowment for the Arts Literature Fellowships
Through Literature Fellowships to published creative writers and translators of exceptional talent in the areas of prose and poetry, the Arts Endowment advances its goal of encouraging and supporting artistic creativity and preserving our diverse cultural heritage. Creative Writing Fellowships enable recipients to set aside time for writing, research, travel, and general career advancement. Grants are for $25,000. Deadline in March.The next awards will be for fiction or creative nonfiction. Translation Projects enable recipients to translate work from other languages into English. Grants are for $12,500 or $25,000, depending upon the artistic excellence and merit of the project. Deadline is January 2013.
http://arts.endow.gov/grants/apply/Lit.html

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The Arch and Bruce Brown Foundation
The Arch and Bruce Brown Foundation awards yearly grants to playwrights who submit full-length plays, screenplays, musicals or operas. All works submitted must present the gay and lesbian lifestyle in a positive manner and be based on, or inspired by, a historic person, culture, event, or work of art. Writing contests close on November 30th of each year. Grants are $1,000 and are not limited to a single winner. The Foundation also offers grants (usually of $1,000) to production companies to offset expenses in producing gay-positive theatrical works based on history. Submission deadline is November 30, 2012.
http://aabbfoundation.org/

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Library of Virginia
The Carole Weinstein Prize in Poetry, founded in 2005, is given each year to a poet with strong connections to the Commonwealth of Virginia. The $10,000 annual prize recognizes significant recent contributions to the art of poetry and is awarded on the basis of a range of achievements in the field of poetry. Also awarded at the Celebration are the Annual People’s Choice Awards for the best works of fiction and nonfiction by a Virginia author and the Whitney and Scott Cardozo Award for Children’s Literature. Voting for this year’s People’s Choice Awards has closed. Finalists for the 2012 Library of Virginia Literary Awards have been announced. The winner in each category will be announced at the Awards Celebration on October 20, 2012. Nominations are now being accepted for the 2013 awards.
http://www.lva.virginia.gov/public/litawards/nominate.asp

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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 520 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful.
Thanks, Doris
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Full-time and Contract Writing Positions

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Social Media Developer, Huffington Post, New York
We are looking for a Social Media Developer to join our team at Huffington Post. This full time position will be located in our NYC office. Day to day responsibilities include, but not limited to: integration with Facebook, Twitter, Google, Foursquare and developing the Huffington Post social news network. What we are looking for:

Experienced in PHP, PERL, MySQL, HTML, CSS, Javascript, Jquery
Strong experience maintaining and extending large-scale Content Management Systems for WebsitesExperience working with Tumblr, Pinterest, Stumbleupon,Google+, Spotify, Instagram APIs or making mash-ups

Must be comfortable using a Unix shell
Good knowledge of manual HTML coding
Experience in object oriented programming and SQL database design
Production issue resolution (bugs – js/css/jquery)

Must have the ability to convert website layouts in PSD to HTML
Create html templates and corresponding css based on pdf files
Site optimization – finding ways to optimize existing sites (js/css)
Experience working in a team and developing projects using an OOP approach
Must enjoy writing beautiful code!
https://sjobs.brassring.com/1033/asp/tg/cim_jobdetail.asp?partnerid=25237&siteid=36&areq=122777BR&
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HuffPost Community Apprentice Program
The Huffington Post is seeking individuals who are passionate about growing audiences around news for an intensive 6- month, full-time apprentice program with our community team. This is a unique opportunity to get hands-on experience for individuals looking for a career in community and social media and an interest in journalism, pushing the limits of what is known in engagement at scale.

Apprentices should have a sense of humor, a sense of what’s newsworthy, and be excited about:
- Creating active communities around news and original content
- Establishing themselves as a center of knowledge in the community and social media
- Pitching and owning one or more long-term projects during the duration of the program
- Figuring out what drives people to engage

This apprentice program helps to to development your skills through a rotation of assignments working with a variety of editors in community engagement, social media, moderation, breaking news and more.
We have 2 positions open and look for applicants who have drive, passion and skills, but we don’t expect you to have much experience. This is a paid position in NYC.
http://www.huffingtonpost.com/p/jobs-at-huffingtonpostcom.html
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Content Writer for their Electronics division, San Jose, CA
Maintain publishing for all social network communications for our Electronics division – Blog, Facebook, Twitter, Pinterest, YouTube, etc.
Develop content that are socially engaging, adapt content for each social channel
Manage content submission and prioritization
Communicate key themes and messaging that matches client Electronics retail and merchandising calendar with consistent tone and style of client Social Guidelines
Monitor and manage day-to-day engagement with fans/followers, creative development and implementation
Triage any customer related issues to appropriate Customer Service Department
Responsible for end to end execution of key Social programs for client Electronics to achieve the business goals
Share the responsibility in aligning programs and communications with the core client Social goals and visions
Perform frequent competitive analysis – tracking major competitors’ social outreach programs (content, frequency, channels) and identifying the gold standard

Job Requirements for this contract position:
A Bachelor degree and 1 -2 year experience in Electronics/Tech journalism. Recent experience / knowledge in marketing , specifically online marketing, with recent experiences in social media
Job Skills:
Excellent writing skills with the ability to translate traditional marketing content into engaging and socially-relevant conversations
Outstanding presentation skills
Passionate about new technology, industry trends, and media
Ability to manage multiple projects in a fast-paced environment
Strong knowledge of social media tools and platforms required
Ref ID : 12-05172 Rathna, Phone : 732-603-2200 x 4461
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Technical Editor and Writer, Fairborn, OH
Writes, rewrites, and/or edits technical documentation such as procedures, user manuals, software,
documentation/specifications and related technical publications to communicate clearly and effectively to a wide range of audiences for a wide range of purposes. Acquires subject knowledge by collaborating with product developers and managers, hands-on exploration/testing, and legacy documentation. Employer Northrop Grumman.
https://ngc.taleo.net/careersection/ngc_pro/jobdetail.ftl?lang=en&job=141207&src=JB-202
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Staff Writer, Tampa, FL
Responsibilities include interviewing, writing and reviewing content for informative and compelling health care articles with a marketing twist for our contributing editors, collaborating with the graphics department and other relevant groups to create a vibrant end product, SEO optimization, and other duties as assigned by management.
http://www.bright.com/jobs/job/828480_j8b08864vxfnswmtrl3/
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Senior News Editor, Washington DC
We are seeking a temporary Senior New Editor/Newscasts. At the direction of the News Director, the Senior News Editor/Newscasts helps lead WAMU’s editorial mission to provide contextual, significant and thoughtful broadcast journalism which distinguishes quality public radio, and helps our listeners to both participate, and make informed decisions, in the democratic process.
S/he is able to teach, foster and nurture these values within the news team, and help recruit new talent with the ability or potential to replicate these values. S/he is expected to help set and maintain the highest editorial, ethical and technical standards for news production and reporting, and help enforce open and honest communication in all internal and external newsroom collaborations.
Educational Requirements:
Bachelor’s Degree in Journalism or related field or equivalent in training or experience.
Minimum Requirements:
At least 3 years professional experience overseeing writing and producing of spot/feature length news reports
Minimum 2 years script-editing experience
Proven ability to work under pressured deadlines
Evidence of excellence in broadcast journalism, writing, editing and story selection
Evidence of high ethical reporting standards
Proven track-record of visionary leadership and inspiring management
Experience of teaching and encouraging entry-level staff and students
Proof of digital editing skills
This position is an open-ended temporary position working at full-time hours. Please apply to this position via American University’s online application system at the following web address:

https://jobs.american.edu/LoginPage.aspx

http://www.higheredjobs.com/details.cfm?JobCode=175660592

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Writer and Editor, Boca Raton, FL
Florida Atlantic University seeks an enthusiastic individual to serve as the university writer and editor. Reporting to the Director of Marketing and Creative Services in the Division of Community Engagement, this position is part of a cohesive, professional team that supports the marketing and communications needs of the university. S/he works with the Director in developing and implementing creative content ideas to support the university’s marketing and promotional efforts.
JobCode=175659659&Title=University%20Writer%20and%20Editor
http://www.higheredjobs.com/search/details.cfm?

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Writer-Editor, Boston, MA
The Writer/Editor participates in the planning, writing and editing of a variety of enrollment-related marketing and communications vehicles, including print collateral, web copy, interactive platform copy, targeted email and formal letters, social media and the like.
http://www.higheredjobs.com/search/details.cfm?JobCode=175659051&Title=Writer%2FEditor

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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 520 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it.

There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful.

Thanks, Doris

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The Rewarding Challenge of Freelance Writing

I want to tell you about how I found an intellectually stimulating challenge in freelance writing.

Not too long ago I was working as a copywriter for an advertising firm. I had studied journalism and advertising in college, and I was one of the lucky few among my graduating class that found a job almost immediately after finishing school. After the endless all-nighters, study sessions, and project deadlines that typified my college experience, I was glad to be part of the “normal” workforce. A desk job seemed like just the right fit for me.

Unfortunately I discovered very quickly that the advertising world wasn’t something that brought me any happiness personally or professionally. Worse yet, I found myself at the mercy of superiors who had me working hours even worse than those I worked in college although my official hours were 8-5. The work was neither rewarding nor inspiring, and most of the people in my office seemed jaded on a daily basis.

After over a year at the advertising firm, I decided to quit my job and start a new career as a self-employed freelance writer.

I won’t lie to you reader: those first few months out on my own were very tough. I assumed that I’d hit the ground running with my modest connections in the writing industry and my formidable copywriting skills. But it turns out that freelancing is a much more feasible career option in theory than it is in practice. I had to work hard just to get free gigs, writing assignments that I needed if just to add more content to my still small writing portfolio. Luckily I had amassed a small amount of savings just in case, so my finances were not as tight as they could have been. But those first few months of freelancing were among the most humbling and instructive periods of my life.

When I did finally start to make money from freelancing, the feeling was like none other. I was struggling to land decent writing gigs one day, and then the next I was juggling multiple clients at a time, writing copy at all hours of the night and trying to keep track of the numerous projects going on. My hard work and persistence was starting to pay off—quite literally.

Of course, in order to make ends meet I had to veer slightly from my initial plans as a freelancer. I couldn’t only sustain myself by writing copy—I also wrote as a guest blogger for a number of sights (as I am now!) to get my name out there. I also wrote on behalf of clients who wanted stronger content on their websites, regardless of the industry that they worked in. In other words, I had to diversify my approach to freelancing. I had to adapt with the market needs if I wanted to survive.

The point of my little anecdote here is to encourage you to set out to achieve your own writing ambitions, no matter how outlandish they may seem. Perhaps you want to write the next great American novel, or maybe you just want to work for yourself as a freelancer like me. Whatever the case may be, I wholeheartedly encourage you to follow your dreams and make them happen, even if it’s a scary option to consider. If I made it, you certainly can too.

This guest post is brought to you by Mariana Ashley, a prolific blogger who provides web content to a number of blogs and websites. She’s most interested in providing guidance to prospective college students who wish to attend online colleges in Montana. When she’s not writing or researching online education trends, she enjoys riding her horse, George, and spending quality time with her four nieces. Mariana welcomes your questions and comments at mariana.ashley031@gmail.com.

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111 Tips to Create Your Book Trailer

e-book 111 Tips to Create Your Book Trailer

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Video content in web pages or in emails increases click-through rates by NINETY-SIX (96) percent!  

You might have seen many movie trailers, but did you know that book trailers have the same success rate and that they have the potential to go viral?  Book trailers are one of the best ways to introduce your book to millions of readers worldwide. It will help you to find your audience online.

Learn how to plan, download free software, create and most important market your video from this brand new e-book:  111 Tips to Create Your Book Trailer
available at Amazon.com, Amazon.de, Amazon.co.uk, Amazon.fr, Amazon.es, Amazon.it

http://www.amazon.com/dp/B008Y15YYO

Book trailers are quickly gaining popularity among publishers and successful authors to help promote books and encourage people to read them.  Similar to a movie trailer, some of them can even have live actors playing parts of the book to catch readers’ interest.

The content can range from quasi power-point-presentation to an animation movie. Trailers with humour or special offers have many more views, same with short one to two-minute videos.  Some are still pictures set to music to tell the mood of the books.  And there are some with the author reading a passage from the book.

Viewers / readers care what experience your book will deliver. Don’t make the mistake to show the whole time the back cover blurb instead of expressing the emotional experience your book conveys.  The viewer should feel the emotions the will feel when they read your book. The more emotional their experience, the higher the likelihood of buying your book. Don’t miss to show also some snippets of reviews.

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Book promotion via trailer:

You have written a superb book that has the potential for a bestseller?  The possibility that internet users click on a short video or slide show is much, much higher than they will read a text description. They will also more likely send a link of your book trailer to their friends or to a social media site – more likely than to copy / paste and send out a text description of your book. An earlier survey found that video content in web pages or emails increased click-through rates by ninety-six (96) percent!

Video engages your audience more than text because it includes sights and sound.  Thanks to the upload-site TubeMogul.com and popular video sharing sites, such as YouTube.com and iTunes, Google Video and Yahoo, which have millions of views per day, publishers and writers can post their trailers for the whole world to see. The key is to create a video that people want to pass on to their friends and connections.

This “how-to” guide book gives you all the information and hands-on tips to produce your own book trailer – or the background knowledge to talk to a video producer and to choose images, text and music for your video.

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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 520 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it.
There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful.
Thanks, Doris

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How to Market your Book on Photo Sites

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You know Flickr as a photo storing and sharing site, but did you know you can use it to market your book there? Not to advertise, this would be against their terms of use and would block your account. But there is a subtle way to introduce your book on photo sharing sites, comparable to showing your book – including inside-illustrations – on Pinterest.

  • Start by commenting regularly on Flickr and telling people what you like about their images. Be encouraging and invite people to the Flickr groups you joined.
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  • Embed links to your Flickr site in photos you use on blogs, share it on social media sites such as Twitter, Google+, FB, Tumblr, StumpleUpon and Chime.in. Doing this draws visitors on third-party sites to your Flickr page. Pinterest for sample has recently made a feature that allows sharing from Flickr, automatically showing proper credit and a link back to the original photographer. No copyright and fair use problems anymore.
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  • Tagging and grouping photos: You can use up to 75 tags to describe your photo of the book cover, way more than on Amazon or any other page for that matter. 75 tags are a lot of possibilities to let people know about your book! Organize your work into collections on your profile page. Group them based on common themes, formats or any other elements. Don’t forget to add notes to explain or comment right on your photo, e.g. mentioning your book.
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  • If you want to see your images gaining a wider audience, start offering a few of them for fair use – especially your book cover photo or snippets of the cover image. Blogs and sharing sites are always on the lookout for royalty free images they can use.
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  • For only about $25 you can have a professional account from Flickr, an official icon showing that you are a pro user, which actually adds more credibility in the community. You also get enhanced features, such as unlimited photos, video or HD video capabilities. Having a professional account on Flickr allows you to post a photo in up to 60 user group pools, unlike a free account that only allows you to put each photo in ten user groups.
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  • Flickr is not the only site where you can show images of your book and its topics. Find a list of the best photo sharing sites on Social Times or on Wickipedia where you can even find the number of registered members and their Alexa Web Ranking.
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Flickr is popular, both for personal and professional use. For the average photographer, it has limitless potential for self promotion and sharing. Photos are easy to embed with links and author names, and can be found on WikiMedia Commons for example, they always have a lot of Flickr images shown there. Start increasing your own authors visibility and these of your books through photo posting on Flickr.
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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 500 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it.

There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter,Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful.

Thanks, Doris

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Guest Blogging Etiquette

Guest blogging brings lots of benefits, from building authority to generating back-links to your book sales site and attracting new readers on your own blog.  However, before you start offering guest blogs, your own blog should be around at least  for a year, with a minimum of between one and  two-hundred entries.

Make sure your own blog or website is ready for the new readers that you will get by guest blogging. You need to ensure that your blog/website has the following traits: marvelous design, quality writing, share buttons and a subscription field – in short: you blog should show professionalism.

Where and how to search for guest blogger opportunities.
To get the most of your guest blogging, look for a blog with an audience that’s similar to yours. Guest posting on a blog with a similar subject as you can greatly increase the number of your visitors.

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  • Check out comments from others on your blog
  • Study your favorite blogs’ blogrolls
  • Google for terms such as “guest post” or “guest bloggers”

Read as many posts on these blogs to become familiar with the blog’s writing style and to understand the most sought after topics. Subscribe to their newsletter, follow them on Twitter, visit their Facebook or Google+ page.  Leave your comments where you see it appropriate, however, useful and valuable comments.  Doing this will present yourself as an active blog reader competent in the subject the blog deals with.  You will be recognizable by the blog’s owner and other readers. This increases the chance to have your guest post accepted by the blogger and published.

Strictly follow the instructions the host blogger has provided in his invitation. Look for signals of interest in guest bloggers before making your offer. Has the blogger made any indication they are open to guest blogging? Always do your homework before you start offering a guest blog.

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Write Your Guest Post
Congratulations, you are invited to write a guest post! Now, don’t wait a months or so to send it in. You are expected to have your article submitted within the next 2-3 days. On the other hand, give the blog owner at least a week or two time to post your guest blog. They might have lined up other posts before yours came in, or have to squezze in something unexpected. It happened to me the other day that an impatient guest blogger posted the article (which she had emailed me 5 days earlier) on her own blog, without ever contacting me, because she found it too long until her guest blog appeared on my site. Will I ever offer her a guest blog again? Go figure!

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Make sure the content matches the audience and the goals of the host blog.
When you have a good feel for the style and posts on the blog, write a guest post specifically for that blog. Never copy and paste one of your old blog posts or a guest post that you have already posted on another blog. Write the best copy ever, refine, spell-check, fact-check and produce a high-quality guest blog, your host will remember and invite you for future writings. This way you will gather more readers who click on your link and visit your own blog.

Your guest post must be of interest to the blog’s target audience, and most importantly, it must be a specific topic the blogger hasn’t written about before. Your post should add value to the host’s blog and be written for the host blog’s audience. Photos and links for your article add additional an additional bonus to your guest blog.

Include a link or two to a post on your own blog or website. The anchor text of the links should have a search engine friendly key word. Never write: click here. Always use specific key words from your own articles.

If your blog post gets approved on one of the top blogs in your niche, your content was intriguing and you get traffic over to your blog. When this happens, make sure your blog is ready to make the most of this new found traffic.
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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 500 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest,Google+, Twitter, Tumblr and StumpleUpon.

Follow on Twitter: @111publishing

And don’t forget to spread the word on other social networking sites of your choice for other writers who might also enjoy this blog and find it useful.

Thanks, Doris

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21 Important Steps to Write Bestsellers


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In his superb book The Writer’s Little Helper - Everything You Need to Know to Write Better and Get Published - by James V. Smith, you will discover a list of traits you should pay attention to in order to sell your fiction successfully.  What do readers like in a book? Here are the 21 traits which James V. Smith compiled from his studies and that readers love:

These traits are arranged in a certain order:

  • Appeals to the intellect. The mechanics of a novel: research, organization and structure of a story.
  • Emotions, from connection to excitement. How to engage a reader to create buzz and go viral.
  • Appeals to the soul. It shows if your writing matters and lasts, and if it brings you to the next level as a novelist.

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Number one and two are as important for non-fiction as they are for fiction.

  1. Utility (writing about things that people will use in their lives)
  2. Information (facts people must have to place your writing in context)
  3. Substance (the relative value or weight in any piece of writing)
  4. Focus (the power to bring an issue into clear view)
  5. Logic (a coherent system for making your points)
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  6. A sense of connection (the power of personal involvement)
  7. A compelling style (writing in a way that engages)
  8. A sense of humor (wit or at least irony)
  9. Simplicity (clarity and focus on a single idea)
  10. Entertainment (the power to get people to enjoy what you write)
  11. A fast pace (the ability to make your writing feel like a quick read)
  12. Imagery (the power to create pictures with words)
  13. Creativity (the ability to invent)
  14. Excitement (writing with energy that infects a reader with your own enthusiasm)
  15. Comfort (writing that imparts a sense of well-being)
  16. Happiness (writing that gives joy)
  17. Truth (or at least fairness)
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  18. Writing that provokes (writing to make people think or act)
  19. Active, memorable writing (the poetry in your prose)
  20. A sense of Wow! (the wonder your writing imparts on a reader)
  21. Transcendence (writing that elevates with its heroism, justice, beauty, honor)
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This list of 21 was made by the author after studying thousands of reader reviews on Amazon.com and of professional reviews of bestsellers. There are patterns in the way people responded and sorted. Reader remarks were put into categories, every writer can learn from.
There is nothing little about the dynamic fiction-writing advice inside The Writer’s Little Helper. With big ideas, time-saving tips, and revision-made-easy charts, James V. Smith, Jr. offers effective guidance in short, easily checklists, Q&As, and practical tools.

About the Author:  James V. Smith Jr. is the author of six psychological thrillers and five nonfiction books. He is also a former feature writer for the Dallas Morning News and the Indianapolis News.

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If you would like to get help in all things publishing, have your book intensively promoted and learn how to navigate social media sites: We offer all this and more for only $159 for 3 months! Learn more about this individual book marketing help: http://www.111Publishing.com/Seminars
Or visit http://www.e-book-pr.com/book-promo/ to advertise your new book, specials or your KDP Select Free Days.

Please check out all previous posts of this blog (there are more than 940 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “LIKE” next to it. There is also the “SHARE” button underneath each article where you can submit the article to Pinterest, Google+, Twitter, Facebook, Tumblr and StumpleUpon.

Thanks a lot for following:

@111publishing

http://www.111publishing.com

http://www.e-Book-PR.com/

http://www.international-ebooks.com/

http://bit.ly/VmtVAS 111Publishing @ Google+

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Posted by on August 14, 2012 in Bestsellers, Book Reviews, Writing

 

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Where Can You Find Influentual Book Bloggers?

 

After reading: How to Get Free Book PR, a recent blog, you might ask: How to Find influential Book Bloggers?

These bloggers receive so many books from new and self-publishing authors, they are totally overwhelmed. If your book is just another one “on the pile”, they might not ever read it. To become “friends” with a blogger before asking for a review can make a all the difference. Building a trusted relationship, and to support them first, before asking for a review is a good idea. Most book bloggers are very nice people, and worth getting to know, not only for a book review. To grow a mutually helpful, long term support group of friends for your writer career should be your goal, not only to get reviews.

Start your search with these links, or google “Book Blogger + ….. (your genre)”. You will find dozens more in your genre.

http://futurebook.net/content/book-blogger-and-reviewer-listing-0

http://bookbloggerdirectory.wordpress.com/category/uncategorized/

http://bookbloggerappreciationweek.com/about/

http://montrealbookbloggers.weebly.com/

http://www.chrisbookarama.com/2008/09/best-thrillermysterysuspense-blog.html

http://www.theindieview.com/indie-reviewers/

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Tips For Building a Relationship with Book Bloggers

  • Find book bloggers who “fit” with your genre best and who have a large readership
  • Check the popularity of their website with www.Alexa.com (should be less than 100,000)
  • Search for bloggers who have already reviewed other books in your genre
  • Check their availability, and if they actually accept books to review
  • If you are on Twitter, re-tweet the best of what they tweet and give supportive opinions on those tweets, same applies to Facebook, LinkedIn and Google+
  • Ask for their opinion on related matters – by blog comment, by email, and on Twitter.
  • Leave positive and constructive comments on their blog
  • You both have a fascination for books, which is the main point!

After at least several weeks, you will be familiar to them. When you are certain that you really have developed a great relationship, you can introduce your book for review – but be patient!
In the meantime submit your book to reader/writer forums, found in the latest listing here on this blog.
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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 500 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “Like” next to it.

Follow on Twitter: @111publishing

And don’t forget to spread the word on Twitter, Facebook, Google+, Tumblr or StumbleUpon – or other social networking sites of your choice) - other writers might also enjoy this blog and find it useful.

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Full-time Positions and Free-lance Job Listing

London at Night

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Online Editor – Full-time Position
Diversified Business Communications is seeking an experienced site editor who will be responsible for managing and maintaining our SeafoodSource.com website, serving the global seafood industry with a goal of providing international news, trends and other business information to seafood professionals worldwide. The site editor is responsible for the successful day-to-day operations of the site, with the goal of making it a top information destination for the industry. The ideal candidate has five years of experience overseeing editorial operations of a website, experience handling editorial budget, knowledge of seafood-related material, demonstrable success editing technical content and prior experience with multimedia. For the detailed job description, essential job functions, and information on applying, take a look at the online editor job posting.
http://www.jobsinme.com/seek/resultdetail.aspx?jobnum=764087

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Freelance Content Developer/Copywriter
ICDC College, Southern California
Create course materials for our online occupational degree programs in the fields of healthcare, business, counseling, security and paralegal. To apply, please email us your cover letter, resume and a topic-specific writing sample to www.icdccollege.edu
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Copywriter Detroit Area
Firmly established media development firm is looking for a copywriter. We’ve designed numerous web-sites and print media solutions for various Fortune 500 companies, organizations at the United Nations, as well as night clubs, restaurants, etc. This is your chance to put your copy writing stamp on work that will be seen by thousands. We are looking for someone who can work between 5-40 hours a week. To be considered, please send us your resume + portfolio/samples of your work + salary requirements (on a per hourly basis). Location: Detroit, Telecommuting is ok. This is a part-time job.
Reply to: fcszv-3194703261@job.craigslist.org

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Freelance Blog Writers
A Marketing Agency is looking for a WordPress Ghost Writer to write 3 – 4 posts a week. $50 for posts of 1000 – 1500 words, $25 for posts up to 700 words. Online marketing and ecommerce, content marketing, SEO, paid search, ecommerce / retail news, etc. email ghostwriterjobs@yahoo.com with two writing samples.

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Freelance Writing for Flight Journal Magazine (history)
Flight Journal is like no other aviation magazine in the world, covering the world of flight from its simple beginnings to its high-tech, no-holds–barred future. We put readers in the cockpit and let them live the thrill and adventure of the aviation experience, narrated by those who know the technology and made the history. Each issue brings the stories of flight – past, present and future – to life. Buys all rights for one year. $600 for articles of 2,500 to 3,000 words. Columns vary in size and payment.
http://www.flightjournal.com/contact-us/
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Copyeditor/Proofreader – Print and Web Boston – South
Freelance Estimated Duration: One month, possible extension, Starts: September 3rd. Rate: $20-25/hr DOE
Job Description: We have a one month freelance opportunity with a corporation in Canton. Our client is looking for a Copyeditor/Proofreader to work with their team. We are looking for someone with a minimum of 2 years of proofreading/editing experience in a professional setting to ensure that US spelling and terminology is used. You must have knowledge of AP style to be considered and you will be required to take a test prior to starting the assignment to measure your spelling, grammar and punctuation editing skills.
You will be responsible for checking grammar, spelling, consistency and formatting the web site as well as various print materials. You will also be responsible for checking facts, cross-references, number sequences, geographical differences between UK/US/CA/AU and other verifiable details.throughout If you feel you are qualified for this position please send your resume (and samples if applicable) to: Boston30@jobalert.creativecircle.com

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Experienced Fiction Editors & Proofreaders (LA-CA)
http://www.Book-Editing.com needs FICTION specialists (mainstream and genre) who can perform ALL of the following services: developmental editing, copyediting / line editing, proofreading, fact checking. Qualified applicants will be sent several short editing and writing tests.
Basic requirements: You must be 100% freelance. No exceptions. Work from your location. USA-based. English must be your first language. 5+ years of editing experience and a track record of published fiction (not self-published) that you have edited. Ability to use Microsoft Word’s tracking and comment features. Ability to send and receive file attachments. Ability to check e-mail several times each day (including once per day on weekends).  Consistent availability. Send resume and list of FICTION books edited (and subsequently published) to apply2012 -at- book-editing.com. Preference will be given to applicants who intend to commit long-term, submit a bio written in third person, and provide verifiable feedback/references from clients (published writers). Resumes without book lists will not be considered.
Reply to: cj7nb-3194789528@job.craigslist.org

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Sports Reporter, Yuma, AZ
An award-winning 20,000-circulation daily located on the Arizona/California/Mexico border, seeks a sports writer who is ready for the challenge of maintaining the excellent local sports coverage. The right candidate will be a talented journalist with a demonstrated ability to write and report. We’d like to find someone with two to three years of experience, but are willing to train recent college graduates.
http://www.workinsports.com/wisquickregapply.asp?referrer=727&idx=84268
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Editor, rural Conneticat
Looking to fill a full-time salary position and to start training immediately. Ideal candidate must have strong writing abilities, journalistic experience and integrity, and a willingness to meet people and investigate the featured towns. Experience with Adobe Photoshop and Adobe InDesign is highly desirable. The Rare Reminder reports on hyper-local events that are directly related to the communities of Rocky Hill, Wethersfield, Newington and Cromwell, CT. The Editor is also responsible for the content and lay-out of a monthly paper, The Chronicle, which features Cromwell and Middletown. He or she must be willing to work weekends if need be to meet deadlines. Applicants should be self-motivated and driven individuals. The Editor writes articles, manages a team of freelancers, edits and compiles submissions, develops leads for assignments, and lays out part of the Rare Reminder every week on the computer. Please respond by email with a resume and cover letter to mike@rarereminder.com  Employer www.RareReminder.com
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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 500 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “Like” next to it.

Follow on Twitter: @111publishing

And don’t forget to spread the word on Twitter, Facebook, Google+, Tumblr or StumbleUpon – or other social networking sites of your choice) – other writers might also enjoy this blog and find it useful.

 

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How To Get Free Book PR?

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Many writers hide behind their computer or typewriter in sheer terror at the thought of ‘marketing’, because their skill set is writing, not selling.

The reality is that all writers need book publicity, but don’t want to become the literary equivalent of a used car salesman.  Nor can they afford to spend money for a professional publicist. The Solution for this dilemma:

Get Reviewed By High-Profile Book Bloggers

Book bloggers are high on the trust list for readers, which means they are among the most influential connections we can make. These bloggers read a large number of books, and have an audience of readers collectively amounting to millions.

Book Bloggers are an incredibly powerful source for promotional help. Author Amanda Hocking is perhaps the most visible recipient of this ‘book blogger effect’ as she describes on her own website….

Jonathan Gunson  wrote a great blog, explaining how book bloggers helped Amanda Hocking to became a millionaire - and how you can become one as well – provided you wrote a great book: 

His advice in a nutshell:
The Secret Is To Build Genuine Rapport With A Book Blogger BEFORE Asking For A Review
Find book bloggers who ‘fit’ with your genre best and have a large readership

  • Check their availability
  • Support them on Twitter
  • Canvas their ‘expert’ opinion
  • Support them on their blog

Read his articel in detail in Jonathan Gunson’s blog how to support book bloggers first, BEFORE you ask for a review. He also offers a 7-Module Mini Course for Authors.

Get lots of great advice from his “Bestseller Lab”! Download a free copy of ‘The Bestseller Secret’ by Jonathan Gunson and discover the single most important strategy you must use to have a published bestseller today.

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If you enjoyed this blog post, please feel free to check out all previous posts (there are more than 500 of them : ) if you haven’t already. Why not sign up to receive them regularly by email? Just click on “Follow” in the upper line on each page – and then on “Like” next to it.

Follow on Twitter: @111publishing

And don’t forget to spread the word on Twitter, Facebook, Google+, Tumblr or StumbleUpon – or other social networking sites of your choice) – other writers might also enjoy this blog and find it useful.

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Posted by on August 12, 2012 in Book Reviews, Marketing

 

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CreateSpace, Lightning Source – or Both?

CreateSpace, Lightning Source – or both?
a guest blog by author Linda Austin
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Most authors are familiar with CreateSpace (CS), Amazon’s self-publishing arm. With little financial outlay, authors can upload their formatted manuscripts to CreateSpace and post their own cover, or perhaps one made using a free CS template or one designed at extra cost by one of CreateSpace’s designers. CS also offers editing services for a fee. CS will provide an ISBN for free or allow you to use your own.

Their program is easy to use, and Amazon takes control of all sales and shipping and will direct-deposit monies earned, minus its cut, to the author’s bank account each month. Authors can purchase copies of their own print book at a discount, and can choose to pay for an Amazon service that creates an e-book from the CS print version if the author doesn’t want to do it herself. For those who choose to go the self-publishing route, what’s not to like?

For one thing, CreateSpace books are found only on Amazon. This in itself is not necessarily bad as Amazon owns the lion’s share of print book sales. What about selling to libraries and real, physical bookstores? Libraries and physical stores don’t buy from Amazon unless a customer requests a book that is available no other way. Libraries and physical stores purchase through their favorite wholesaler-distributors, usually Ingram and/or Baker & Taylor, who give them an industry-standard discount rate. They will not buy from your website, either, as they like to keep their accounting simple.

Many experienced self-publishers use Lightning Source, Inc. (LSI), as their printer because of its connection to Ingram. Ingram opens up distribution of their books nearly worldwide, including on Amazon, and offers industry-standard discount rates to book buyers –the LSI author has total control of his/her book pricing and can set the discount sales rate to standard 55% with returns allowed.

LSI requires an author to have her own ISBNs registered to her own company. LSI also requires a high-quality pdf book file, such as those created by Adobe In-Design or other professional publishing software program, and there is an initial set-up cost. Not quite as simple or inexpensive as using CreateSpace for your MS Word file, however this Ingram connection is important for authors who expect their well-written and well-formatted books to be attractive to libraries and booksellers because of subject matter or popularity due to their determined marketing efforts. For $25 per year, your book will appear in the Ingram online catalog.

Cherry Blossoms in Twilight

But, have you heard CreateSpace has an expanded distribution option for only $25 per year? Yes, it does, making your book available through Ingram and most other online bookselling sites, including Barnes & Noble within the United States.

The Amazon-Ingram connection, though, does not allow Ingram to offer the industry standard terms expected by libraries and physical bookstores, so these entities will likely not want to buy books this way unless necessary, by customer request. Again, perhaps this is not a concern, depending on type of book, quality of writing and book production, and the author’s marketing determination.

Unfortunately, since last summer, Amazon has taken to posting availability times for LSI books coming out as anywhere from 2-8 weeks, even though the digitally-printed books ship almost immediately, as usual. For this reason, many serious authors have taken to loading their books to both CreateSpace for online orders from the general public as well as to LSI for its professional-level, low-cost worldwide distribution. And the same (author-owned) ISBN is used since it is the same book, just through different printers. The same author-provided cover should be used to avoid confusion.

In summary, an author who plans to be a serious contender in the book market, and has a book that will pass muster with librarians and store book buyers, should consider going beyond the Amazon experience.

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Linda Austin wrote and published her mother’s story, “Cherry Blossoms in Twilight,” a WWII Japan memoir of history and culture. She is owner of Moonbridge Publications, encouraging life writing and educating authors on the art of successful indie-publishing. She is a board member of the St. Louis Publishers Association.

http://moonbridgebooks.com

Twitter @moonbridgebooks

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Posted by on August 11, 2012 in Publishing

 

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