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Monthly Archives: April 2011

Writers Retreats USA in 2012

One of the main benefits of attending a writers retreat or conference is the opportunity to meet editors, agents, publishers and other writers.  Widening your circle of connections in the literary world can help you mark your own presence in that world, learn about the publishing industry, and how to get your book published.  Just a few of the many retreat offers:

Jackson Hole, WY, June 28 – 30, 2012

http://jacksonholewritersconference.com

Program Description
Three manuscript critiques with authors & editors. Tracks for fiction, creative nonfiction, magazine, young adult, and poetry; workshops, talks & craft sessions.
Program Length 3 days
Group Size or S:T Ratio 4:1
Program Focus:  Children’s, Fiction, Journalism, Marketing, Mystery, Nature, Non-fiction, Poetry, Publishing, Travel, Young Adult
Costs:   Early bird $365

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Mendocino Coast Writers Conference, July 26 – 28, 2012

http://www.mcwc.org

Program Description
5 morning workshops with same presenter each day; large forum readings and discussions with editors, agents, & newly published authors; afternoon lecture sessions on craft.
Program Length 3 days
Group Size or S:T Ratio workshops 15:1
Program Focus:  Autobiography/Memoir, Children’s, Fiction, Journalism, Mystery, Non-fiction, Poetry, Publishing, Screenwriting, Young Adult
Faculty 13+ presenters. Includes authors, editors & literary agents.
Costs:   Earlybird $525. $60/consultation. Lodging $55-$250 & camping; hostel-like farmhouse $18-$25/night.


Squaw Valley, California  July, August 2012

http://www.squawvalleywriters.org

Program Description
Morning workshops, afternoon panel discussions, individual conferences, craft lectures, staff readings
Program Length 7 days
Group Size or S:T Ratio 20-124
Program Focus:  Autobiography/Memoir, Fiction, Mystery, Nature, Non-fiction, Poetry and Screenwriting
Faculty 28 instructors for the Fiction Workshop, 5 for the Poetry Workshop, 8 for the Screenwriting Workshop.
Costs:   $840 includes 6 dinners. Shared (single) lodging in local houses & condos arranged for $350 ($550)/week; inexpensive bunk bed available.
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Purchase, NY   June 25 – 29, 2012

http://www.mville.edu/writersweek

Program Description
Five 3-hour morning workshops in a particular genre (Fiction, Creative Nonfiction, Poetry,Writing for Young Readers, Graphic Novel). Afternoons include special workshops, readings, session with editors & agents, and individual manuscript consultation.
Program Length 4-1/2 days
Group Size or S:T Ratio 80-100
Program Focus:  Autobiography/Memoir, Children’s, Fiction, Marketing, Non-fiction, Poetry, Publishing, Screenwriting, Young Adult
Costs:   $725 for the week. 2 graduate credits are also available for graduate tuition (extra fee).
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Edmonds, WA, September 30 – October 2, 2011

http://www.ci.edmonds.wa.us/ArtsCommission/wots.stm

Program Description
Focus is on the craft of writing. 4 sessions/day & a choice of 4 workshops/session; Saturday keynote, pre-conference workshops on Friday.
Program Length 2-1/2 days
Group Size or S:T Ratio Max 200
Program Focus:  Autobiography/Memoir, Business/Technical, Children’s, Fiction, Horror, Humor, Journalism, Marketing, Mystery, Non-fiction, Poetry, Publishing, Travel, Young Adult
Faculty:  30 additional presenters speaking on a variety of topics.
Costs:   $139/2 days ($116 early bird), $72/1 day. Pre-conference workshops $68, writing contest entry $10, manuscript critique $25, Keynote (open to the public) $16 adult/$10 student.

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Santa Barbara, CA, June 9 – 14, 2012

http://www.sbwritersconference.com

Program Description
Daily AM & PM concurrent workshops & plenary sessions, evening speakers, panels, Advance
Submission with agents & editors, late-night pirate workshops.
Program Length 6 days
Group Size or S:T Ratio 200
Program Focus:  Autobiography/Memoir, Fiction, Humor, Journalism, Marketing, Mystery, Nature, Non-fiction, Playwriting, Poetry, Publishing, Romance, Science Fiction/Fantasy, Screen-writing, Travel,
Faculty: 30 daily faculty plus evening speakers
Costs   $625 includes barbecue, cocktail reception, awards banquet.

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Corte Madera, CA, August 9 – 12, 2012

http://bookpassage.com/travel-food-photography-conference

(Just across the Golden Gate Bridge from San Francisco)
Conference Coordinator: Kathryn Petrocelli
Phone: (800) 999-7909 ext 239
bpconferences@bookpassage.com

Geared to Food & Travel writers and photographers this Conference has an extraordinary, international reputation among publishers, editors, and writers. This four-day Conference offers an array of writing and photography workshops in the morning, a full afternoon of panels and discussions, and evening faculty presentations.
The faculty includes publishers, magazine editors, photographers, travel essayists, food writers, guidebook writers and more.

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Key West, FL, every January

http://www.kwls.org

Program Description
4-day seminar includes readings, conversations, lectures, panel discussions. 4-day writers’ workshops feature AM writing sessions (limit 8-12/instructor) and PM individual consultations, talks, open readings.
Program Length Seminar: 4 days / Workshops: 4 days each
Group Size or S:T Ratio Seminar: 350-400 / Workshops: 12:1
Program Focus
Autobiography/Memoir, Children’s, Fiction, Humor, Journalism, Mystery, Nature, Non-fiction, Playwriting, Poetry, Publishing, Science Fiction/Fantasy, Screenwriting, Travel, Young Adult
Costs   Seminar $495; Workshops $450.
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For a full list of writers retreats in the USA go to:  http://writing.shawguides.com



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10 Commands of Social Networking

Twitter, Facebook, Blogs… 

  1. Social Media is instant communication.  Managing time for  requests, connections, and comments is important.
  2. Be upfront and honest.
  3. Don’t try to do everything at once. Take it one Social Network at a time. Don’t start blogs, Twitter, Facebook, Linkedin all at the same time.
  4. Treat connections with respect. People are so important.
  5. Did you know you have a great reach across the internet? People want to connect with people.
  6. It’s not about the most connections when it comes to Social Networking, It’s about having relevant connections.
  7. Be comfortable in the network(s).  Be able to be your authentic self.
  8. Don’t feel like you have to do something just because someone else is. Does it make sense for you?
  9. Ask questions and share, share, share. Everyone has questions, some have answers. Get a dialog going…. After all, Social Media is about sharing.
  10. Start thinking about Social Media as a conversation not a transaction. You will get REALLY frustrated if you think it’s an immediate fix.Set-up your bio(s) for optimization.   Use key words that will attract the type of people that you want to connect with.

Let Connections grow like a Mayflower


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Posted by on April 15, 2011 in Marketing

 

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Foreign book rights


When a foreign publisher makes an offer to acquire rights to your book for its count
ry, the game is on. Negotiating a deal that is good and fair for both of you is your agent’s job.

world map

Most agents charge 20% (or sometimes even 25%) on foreign sales (including British and translations).
This 20% rate is justified because normally two agents are involved (the second one being in the foreign country), and they end up splitting the commission.

You should never agree to be paying over 25% commissions for any type of sale.
Note that your foreign sales will likely be subject to a local withholding tax (10% is common), and that all of that tax burden will be borne by you (that is, the agent will take his or her commission off the pre-tax gross).

If you are not represented already, why not try to find agents or even publishers yourself in other countries, especially if you speak more than one language?
I just found a blog post from a successful writer, who did just that: searched the internet, found contact addresses of agents in other countries and contacted them. He wrote:

“How does one sell rights in the international marketplace?
My first foreign rights sales occurred as a result of Book Expo America, where for a small fee my book was displayed in a co-op booth.  Although the book didn’t take Book Expo by storm — as I somehow thought it would — it received interest from and I sold translation rights to publishers in Mexico, Poland and Nigeria.  If publishers in such diverse countries and cultures wanted the book, I was sure publishers in other countries would also want it.”

Read the whole article here:
http://axiomawards.wordpress.com/2008/09/05/selling-foreign-rights-around-the-world/

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Posted by on April 14, 2011 in Marketing, Publishing

 

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How successful is your blog?

How successful is your blog?

You created your blog, and write post after post… Eventually the amount of visitors and followers grows.  Other bloggers are linking to you and you get comments. Your blog lifts off – but how much?  How do you measure your blog’s performance? How do you keep track of it?

Why measure your web search results?
Having a blog is great, but unless you can measure its effectiveness, you may not get its full benefits.
Get Server Statistics:

Traffic Analysis Firewall Log Analysis Software for Bandwidth & Traffic Monitoring
http://www.fwanalyzer.com

In-Depth Website Reports Gain instant marketing insight with performance dashboards
http://www.omniture.com

Increase Website Traffic
http://www.prweb.com

VisiStat Website Tracking
http://www.visistat.com

Web Traffic Analysis
http://www.sawmill.net

Basic Traffic Analysis
http://www.statcounter.com

Free Google Analytics
http://www.google.com/analytics

Web search results:

Web Marketing Strategico
http://www.webmarketingstrategico.com/strategia_MKTG.html

Webmaster resources and Information
http://www.klickonusa.com/links/webmasterresources.html

IP-Country mapping Database 2010.02
http://www.justdownloadsite.com/12621/details-ip-country-mapping-database.html


By tapping into the many (often free) services you can verify your efforts of reaching the desired audience, not only for your blog, but also your entire web presence.



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Posted by on April 14, 2011 in Marketing

 

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Coffee-table books in digital format

Are coffee-table books now available on e-Readers?

Apple’s latest version of its iBooks app, which allows e-books to have a pictorial layout similar to printed books and supports full page illustrations, has been hailed by one publisher as being “the beginning of a phenomenally exciting phase in picture book publishing”.

The new version of the online store means all publishers signed up to Apple’s terms on the iBookstore, including the “Big Five” (publishers), will be able to release fully illustrated e-books.

Pan Macmillan digital director Sara Lloyd said: “We are delighted with this first step towards expanding our e-book program to cover our color integrated books.”

AA Publishing in Great Britain today released its first illustrated books on the iBook store, “Landscape Photographer of the Year” and “British Wildlife Photography Awards 2010”.

For sure, this new iBooks update will open doors to fully illustrated publishing.

Available on iBook

 
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Posted by on April 14, 2011 in Publishing News

 

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e-Book Trendspotting

e-Book Trends & Surveys

Several surveys of consumer attitudes towards e-books, e-readers and devices have been released, that revealed trends for the future of digital publishing, helping to support common (sense?) e-predictions.

Respondents who said they prefer to read e-books on e-Readers e.g. Amazon’s Kindle or Barnes & Noble’s Nook, only 27% are buying fewer paperback titles, and only 25% are buying fewer hardcovers, despite almost 40% increasing their purchases of e-books.

This suggests that people will continue to buy multiple formats, despite using an e-reading device.  4% of dedicated e-reader users have bought more hardcovers since they started buying e-books and 2% have bought an increasing number of paperbacks. It turns out that content in multiple formats actually increases book purchasing across the board.

Similarly, of all the US e-Reader owners surveyed by New York-based Verso Advertising’s, over 90% said that they would continue to purchase printed books. The majority (70.1%) said they would purchase over six printed books next year and a quarter (25.8%) said they would buy 13 or more print books.  The context is that e-Reader early adopters would be keener readers.

Are digital growth predictions too optimistic?

No question, digital is increasing, and publishers need to meet their customers demand. Market researcher Mintel’s report, Books and E-Books, February 2011, notes that judging the true size of the market is difficult because of the scant hard data on e-book sales, yet adds: “Regardless of the paucity of data on the subject, there is little doubt from comments made by publishers and retailers that the e-books market is growing rapidly.” The report then suggests that in the US, e-book sales in 2010 were up by 164%, and now account for almost 10% of the market; and that in the UK, e-books are estimated to account for anything between 1% and 3% of the total market.

 

Price issues
E-book readers suggested they should pay less for an e-book than for a hardback, the vast majority is expecting to pay 40%–70% less for an e-book.  Just 19% said they expected to pay the same price for the printed equivalent. The report also states that “e-book readers are most likely to buy books online because it is cheaper (49%), suggesting that, as e-books increase their share of the market, there is going to be even more pressure on prices than there is at present.”

Similarly, BISG’s survey finds “affordability” ranks highest in importance for consumers when deciding whether to buy e-books instead of print books, with just over 70% stating that the price of the title being within an “acceptable range” is a key factor. The ease of acquisition of titles is not far behind, however, with just under 70% suggesting that the ease of downloading or streaming an e-book is very important.

Price slips down a few notches in importance when it comes to the devices themselves. BISG found that when it comes to customer satisfaction with devices, portability (just under 80%) and the ability to carry multiple e-books on a single device (just over 70%), are more important than the actual cost of e-books (just over 60%).

Verso has found that customers’ satisfaction with their devices also seems to be leading to some acceptance of higher prices for e-Readers.
See the whole Verso Survey as power-point-presentation  http://www.versoadvertising.com/dbwsurvey/

 
 

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